Progressive Insurance® Gives Fantasy Football Players Extra Assurance with The Fantasy Backup Plan Sweepstakes
Progressive Insurance launches 'The Fantasy Backup Plan' sweepstakes, offering fantasy football players in the bottom half of their leagues a chance to win prizes totaling $59,000. The initiative comes after a survey revealed 44% of players typically abandon their teams before season's end, with Week 10 being the most common dropout point. Six weekly winners will receive $5,900 each, while one grand prize winner will get $23,600. The campaign features fantasy football analyst Matthew Berry and extends Progressive's 2024 football campaign 'The Backup,' which includes TV spots with backup quarterbacks demonstrating the importance of having backup support.
Progressive Insurance lancia il concorso 'Il Piano di Riserva Fantastico', offrendo ai giocatori di fantasy football nella metà inferiore delle loro leghe la possibilità di vincere premi per un totale di $59.000. L'iniziativa arriva dopo un sondaggio che ha rivelato che il 44% dei giocatori tende ad abbandonare le proprie squadre prima della fine della stagione, con la settimana 10 che risulta essere il momento più comune per lasciare. Sei vincitori settimanali riceveranno ciascuno $5.900, mentre un winner del premio principale otterrà $23.600. La campagna vede protagonista l'analista di fantasy football Matthew Berry e amplia la campagna calcistica 2024 di Progressive intitolata 'Il Piano di Riserva', che include spot televisivi con quarterback di riserva che dimostrano l'importanza di avere un supporto di riserva.
Progressive Insurance lanza el concurso 'El Plan de Respaldo Fantástico', ofreciendo a los jugadores de fantasy football que están en la mitad inferior de sus ligas la oportunidad de ganar premios que suman un total de $59,000. La iniciativa surge tras una encuesta que reveló que el 44% de los jugadores tienden a abandonar sus equipos antes de que termine la temporada, siendo la semana 10 el punto de abandono más común. Seis ganadores semanales recibirán $5,900 cada uno, mientras que un ganador del gran premio obtendrá $23,600. La campaña cuenta con el analista de fantasy football Matthew Berry y amplía la campaña de fútbol 2024 de Progressive titulada 'El Respaldo', que incluye anuncios de televisión con mariscales de campo de respaldo demostrando la importancia de tener apoyo de respaldo.
프로그레시브 보험이 '환상적인 백업 플랜' 경연 대회를 출시하여 리그 하반기에 있는 환상적인 축구 선수들에게 총 $59,000의 상금을 받을 기회를 제공합니다. 이 이니셔티브는 설문 조사 결과 44%의 선수가 시즌이 끝나기 전에 팀을 중단하는 경향이 있으며, 10주가 가장 일반적인 중단 시점이라는 사실이 밝혀진 후 진행됩니다. 주간 6명의 우승자가 각각 $5,900를 받게 되고, 한 대상 수상자는 $23,600를 받습니다. 이 캠페인에서는 환상 축구 분석가 매튜 배리가 참여하며, 백업 지원의 중요성을 보여주는 백업 쿼터백들과 함께하는 Progressive의 2024년 축구 캠페인 '백업'을 확장합니다.
Progressive Insurance lance le concours 'Le Plan de Sauvegarde Fantastique', offrant aux joueurs de fantasy football dans la moitié inférieure de leurs ligues la chance de gagner des prix d'une valeur totale de 59 000 $. L'initiative fait suite à une enquête révélant que 44 % des joueurs abandonnent généralement leurs équipes avant la fin de la saison, la semaine 10 étant le point le plus commun d'abandon. Six gagnants hebdomadaires recevront chacun 5 900 $, tandis qu'un gagnant du grand prix obtiendra 23 600 $. La campagne met en vedette l'analyste de fantasy football Matthew Berry et prolonge la campagne football 2024 de Progressive intitulée 'Le Backup', qui comprend des spots télévisés avec des quarterbacks de secours démontrant l'importance de disposer d'un soutien de sauvegarde.
Progressive Insurance startet das Gewinnspiel 'Der Fantasie-Backup-Plan', das den Fantasy-Football-Spielern in der unteren Hälfte ihrer Ligen die Chance bietet, Preise im Gesamtwert von 59.000 $ zu gewinnen. Die Initiative folgt auf eine Umfrage, die ergab, dass 44 % der Spieler normalerweise ihre Teams vor Saisonende aufgeben, wobei die 10. Woche der häufigste Punkt des Ausstiegs ist. Sechs wöchentliche Gewinner erhalten jeweils 5.900 $, während ein Hauptgewinner 23.600 $ erhält. Die Kampagne wird von Fantasy-Football-Analytiker Matthew Berry unterstützt und erweitert die Fußballkampagne 2024 von Progressive mit dem Titel 'Der Backup', die TV-Spots mit Backup-Quarterbacks umfasst, die die Bedeutung von Backup-Unterstützung demonstrieren.
- Launch of new marketing campaign targeting fantasy football demographic
- $59,000 total prize pool for customer engagement initiative
- Partnership with prominent fantasy football analyst Matthew Berry
- None.
Leading Insurance Provider Collaborates with Fantasy Football Analyst Matthew Berry, Giving Players in the Bottom Half of Their Leagues a Second Chance to Win
While the brand-commissioned survey revealed that as of Week 6 of this season,
For these fantasy players whose seasons haven't gone as planned, The Fantasy Backup Plan sweepstakes from Progressive offers them another shot at glory. Fantasy team managers who find themselves in the bottom half of their leagues on any week for the remainder of the regular fantasy season can visit FantasyBackupPlan.com to upload a screenshot of their rankings for a chance to win a piece of
"Whether in your home, on the road or in your fantasy league, a little backup can go a long way," said Sade Balogun, Senior Business Leader, Brand Experience, Progressive Insurance. "This campaign and sweepstakes reinforce that no matter what pops up, Progressive has your back when it's needed most."
To drive awareness of this mid-season Hail Mary among the fantasy football community, Progressive has drafted top fantasy football analyst Matthew Berry, whom the survey revealed to be the most sought-after expert for fantasy football advice.
"In fantasy football, just like in real life, you should always expect the unexpected. Injuries, underwhelming performances or even being traded to a worse fantasy environment – every season has a ton of ups and downs," said Matthew Berry. "Even the most seasoned among us have experienced tough seasons, but thanks to Progressive, those who are struggling in their leagues now have another chance to turn their L into a W."
The Fantasy Backup Plan sweepstakes serves as an extension of Progressive's 2024 football campaign – The Backup – which illustrates the importance of having a backup both on the field and in everyday life. In TV spots airing throughout the season, current and former backup quarterbacks, including Jacoby Brissett, Case Keenum and Colt McCoy, step in to offer much-needed assistance for people who are struggling with everyday tasks – whether it's parking a trailer, hanging a picture frame or doing taxes. Each of the four spots underscores that while backup quarterbacks may not be waiting on the sidelines to help in real life, Progressive provides coverage that you can count on for your home and auto.
To see the campaign spots, visit Progressive Insurance on YouTube. To learn more about the Fantasy Backup Plan Sweepstakes, submit an entry and see Official Rules, visit FantasyBackupPlan.com.
*Talker Research surveyed 2,000 Americans who participate in fantasy football; the survey was commissioned by Progressive and administered and conducted online by Talker Research between Oct. 4 and Oct. 11, 2024.
**NO PURCHASE NECESSARY TO ENTER OR WIN IN THE PROGRESSIVE "FANTASY BACKUP PLAN" SWEEPSTAKES. Odds of winning depend on the number of eligible entries received. Open to legal residents of the 50 US & DC, 18 or older. Void where prohibited. Sweepstakes starts 11/7/24 at 9:00 AM ET and ends 12/18/24 at 11:59 PM ET. For Official Rules, which govern, click here. Sponsor: Progressive Casualty Insurance Company.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village,
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SOURCE Progressive Insurance
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