Win the Ultimate Road Trip from Febreze

Rhea-AI Summary

Febreze is launching a promotion where 100 winners can receive free gas for a year in celebration of their new product, Febreze CAR, which allows for greater scent control. Consumers can purchase Febreze CAR and enter the sweepstakes for a chance to win. The initiative aims to provide consumers with a fresh scent experience while on the road.

Positive

• Febreze is offering consumers the opportunity to win free gas for a year, a valuable prize in today's economic climate where gas prices are a concern for many families.

• The new Febreze CAR product allows for 3x greater scent control, ensuring a pleasant driving experience for consumers.

• The promotion encourages consumers to customize their ride with their favorite scent, promoting a fresh and enjoyable driving experience.

Negative

• The sweepstakes may lead to increased sales of Febreze CAR due to the incentive of winning free gas for a year, potentially skewing consumer purchasing decisions.

• There is a number of winners for the free gas prize, which may lead to disappointment for those who do not win.

• Consumers may purchase Febreze CAR solely for the chance to win free gas, rather than for the product's intended purpose of providing a pleasant scent experience in the car.

To celebrate the newest Febreze CAR innovation, the brand is giving away free gas for a year

CINCINNATI--(BUSINESS WIRE)-- This May, Febreze is encouraging consumers to hit the road to visit their favorite destinations in honor of its latest innovation: Febreze CAR, which features a new intensity dial so that consumers can enjoy three times greater control of their favorite Febreze scent. Everyone knows the scent of a car impacts your state of mind, whether you’re commuting to work, running errands, or driving cross-country. Febreze CAR ensures your ride is “fresh as Febreze” no matter your destination.

Febreze is giving away free gas for a year to celebrate the NEW Febreze CAR! (Graphic: Business Wire)

In that spirit, Febreze will grant 100 lucky winners the chance to win free gas for a full year at a time when many families are feeling hard hit by the cost of basics like gas and groceries. Starting today through July 31 at 11:59 PM ET, consumers can buy* Febreze CAR at their local or online retailer then head to febrezegassweepstakes.com for a chance to win. Winners will be chosen randomly and notified on or around August 8.

“We believe a fresh scent experience shouldn’t be limited to your home, and that’s why we’re giving consumers the option to choose their scent intensity and customize their ride with the NEW Febreze CAR,” says Justin Longworth, Senior Brand Director at Febreze. “Winners can use their free year of gas to drive around town or go wild and plan a big road trip—the point is, we want them to enjoy the ride, no matter where they’re going.”

With an improved, sleek look and 3x greater scent control, the NEW Febreze CAR tackles tough odors that tend to hitch a ride in even the cleanest cars. When set to low, each clip lasts for up to 40 days and is available in a variety of scents, including Ocean, Linen & Sky, and Hawaiian Aloha.

To learn more and enter to win, visit Febreze.com.

*NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US & DC who are 18 years of age and older as of the last day of the month prior to date of entry. The Febreze Car Gas Sweepstakes starts at 10:00 am ET on 5/1/24 and ends at 5:00 pm ET on 7/31/24. Gas for a year prize, awarded in the form of a $2,000 check (before income taxes). Sponsored by The Procter & Gamble Distributing, LLC. For rules and how to enter for free, visit febrezegassweepstakes.com.

ABOUT FEBREZE

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240501235819/en/

Procter & Gamble

Dominique Francisco,

513-978-2673

francisco.dk@pg.com

or

M Booth

Rachel Koggan, 973-464-6469

rachelk@mbooth.com

Source: Procter & Gamble

FAQ

How can consumers enter the Febreze Car Gas Sweepstakes?

Consumers can purchase Febreze CAR and visit febrezegassweepstakes.com to enter for a chance to win free gas for a year.

What is the prize for the Febreze Car Gas Sweepstakes?

The prize for the sweepstakes is free gas for a year, awarded in the form of a $2,000 check before income taxes.

When does the Febreze Car Gas Sweepstakes end?

The sweepstakes ends on July 31, 2024, at 5:00 pm ET.

What is the new feature of Febreze CAR?

Febreze CAR offers 3x greater scent control with a new intensity dial for consumers to customize their scent experience.

Where can consumers learn more about Febreze CAR and enter the sweepstakes?

Consumers can visit Febreze.com to learn more about Febreze CAR and enter the sweepstakes for a chance to win free gas for a year.