Old Spice and Arby’s Team up for High “Steaks” Collaboration to Conquer the Meat Sweats With a Limited-Edition Meat Sweat Defense Kit Drop
Old Spice and Arby’s have partnered to combat meat sweats with a unique campaign, featuring the Meat Sweat Defense kit. This kit includes Old Spice Sweat Defense Dry Spray and a roast beef-patterned sweatshirt. The limited-edition kits are available for $60 at Arbysshop.com. The collaboration boasts a humorous new advertisement starring Isaiah Mustafa, directed by Ruganzu Howard. The initiative highlights Old Spice's commitment to innovative, humorous solutions for men's grooming needs while promoting Arby’s iconic sandwiches.
- Launch of the Meat Sweat Defense kit, promoting both brands effectively.
- Humorous marketing campaign featuring popular personalities, enhancing brand visibility.
- Engagement through social media platforms increasing audience reach.
- None.
The Exclusive Partnership Features a Hilarious New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on Arbysshop.com
Old Spice and Arby’s have joined forces to tackle the meat sweats with the long-lasting sweat protection of Old Spice Sweat Defense Dry Spray. The exclusive partnership features a hilarious new ad and a limited-edition kit featuring a custom roast beef sweat suit and Old Spice Sweat Defense Dry Spray now available on Arbysshop.com while supplies last. (Photo: Old Spice)
The key defense against the meat sweats is…drumroll please…the Old Spice Sweat Defense Dry Spray with its 24/7 sweat and odor protection! Each Meat Sweat Defense Kit is equipped with two dry sprays in popular scents that protect guys from the meat sweating potential of the Half Pound Roast Beef Sandwich. But that’s not all! Alongside the dry spray will be a one-of-a-kind viral-worthy roast beef-patterned Meat Sweat sweatshirt and sweatpant with a co-branded towel and headband.
For those who can’t get their hands on the limited-edition kits, Old Spice and Arby’s legendary commercial creative minds came together to create an iconic new advertising spot featuring the Old Spice Guy,
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“Ultimeat Dreams” - For the ulti-meat crossover, the legendary Old Spice
Guy Isaiah Mustafa crashes an Arby’s commercial heroically scaling the side of an Arby’s Half Pound Roast Beef Sandwich by interruptingVing Rhames , the Arby’s Voice, in an attempt to spread the word about Old Spice Meat Sweat Defense. After getting caught climbing the epic roast beef sandwich, the Old Spice Guy falls onto a horse…y sauce to defend the meats, not the sweats.
“A collaboration between Old Spice and Arby’s to solve the age-old problem of the notorious meat sweats that we’ve all faced at some point was a perfect match,” said
The mountainous Half Pound Roast Beef Sandwich isn’t the only place the Old Spice has been lately. This beef-tastic brouhaha began this past week when the Old Spice Guy made his presence known on the streets of
“Whether you are scaling a
The Meat Sweat Defense kits are now available online at Arbysshop.com/products/meat-sweat-defense-kit for
About Old Spice
Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant and deodorant brand for guys in
About Arby’s
Arby’s, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,300 restaurants in seven countries. The brand is headquartered in
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