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Native Announces New Limited-Edition Collection with Jarritos in Partnership with Target

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Native, a personal care company, has launched a -edition collection in collaboration with Jarritos, exclusively available at Target and Nativecos.com. The collection features personal care products including deodorant, body wash, hand & body lotion, shampoo, and conditioner in four fruity scents inspired by Jarritos flavors: Watermelon, Passion Fruit, Mandarin, and Pineapple.

Product pricing ranges from $10 for body wash, shampoo, conditioner, and 2-in-1 products to $13 for deodorant and $14 for hand & body lotion. The collection launched on January 2nd in Target stores and online. All products are sulfate-free, paraben-free, dye-free, cruelty-free, and vegan.

Native, un'azienda di prodotti per la cura personale, ha lanciato una collezione in edizione limitata in collaborazione con Jarritos, disponibile esclusivamente presso Target e su Nativecos.com. La collezione comprende prodotti per la cura personale tra cui deodorante, gel doccia, crema per le mani e il corpo, shampoo e balsamo, in quattro profumi fruttati ispirati ai gusti di Jarritos: Anguria, Frutto della Passione, Mandarino e Ananas.

I prezzi dei prodotti variano da $10 per gel doccia, shampoo, balsamo e prodotti 2-in-1 a $13 per il deodorante e $14 per la crema per le mani e il corpo. La collezione è stata lanciata il 2 gennaio nei negozi Target e online. Tutti i prodotti sono privi di solfati, parabeni, coloranti, cruelty-free e vegani.

Native, una empresa de cuidado personal, ha lanzado una colección de edición limitada en colaboración con Jarritos, disponible exclusivamente en Target y Nativecos.com. La colección incluye productos de cuidado personal como desodorante, gel de ducha, loción para manos y cuerpo, champú y acondicionador en cuatro fragancias frutales inspiradas en los sabores de Jarritos: Sandía, Fruta de la Pasión, Mandarina y Piña.

Los precios de los productos oscilan entre $10 para gel de ducha, champú, acondicionador y productos 2 en 1, hasta $13 para el desodorante y $14 para la loción para manos y cuerpo. La colección se lanzó el 2 de enero en las tiendas Target y en línea. Todos los productos son libres de sulfatos, parabenos, colorantes, cruelty-free y veganos.

네이티브, 개인 관리 회사, 는 하리토스와 협력하여 한정판 컬렉션을 출시했으며, 이 제품은 Target 및 Nativecos.com에서 독점적으로 판매됩니다. 이 컬렉션에는 데오도란트, 바디워시, 핸드 앤 바디 로션, 샴푸 및 컨디셔너 등 개인 관리 제품이 포함되어 있으며, 하리토스의 맛에서 영감을 받은 네 가지 과일 향기가 있습니다: 수박, 패션 프루트, 귤 및 파인애플.

제품 가격은 바디 워시, 샴푸, 컨디셔너 및 2-in-1 제품이 $10에서 시작되며, 데오도란트가 $13, 핸드 앤 바디 로션이 $14입니다. 이 컬렉션은 1월 2일에 Target 매장과 온라인에서 출시되었습니다. 모든 제품은 황산염, 파라벤, 염료가 없고, 잔인함이 없으며, 비건입니다.

Native, une entreprise de soins personnels, a lancé une collection en édition limitée en collaboration avec Jarritos, disponible exclusivement chez Target et sur Nativecos.com. La collection comprend des produits de soins personnels tels que déodorant, gel douche, lotion pour les mains et le corps, shampoing et après-shampoing, dans quatre parfums fruités inspirés des saveurs de Jarritos : Pastèque, Fruit de la Passion, Mandarine et Ananas.

Les prix des produits varient de 10 $ pour le gel douche, le shampoing, l'après-shampoing et les produits 2-en-1 à 13 $ pour le déodorant et 14 $ pour la lotion pour les mains et le corps. La collection a été lancée le 2 janvier dans les magasins Target et en ligne. Tous les produits sont sans sulfates, sans parabènes, sans colorants, non testés sur les animaux et vegans.

Native, ein Unternehmen für Körperpflege, hat in Zusammenarbeit mit Jarritos eine limitierte Kollektion auf den Markt gebracht, die exklusiv bei Target und Nativecos.com erhältlich ist. Die Kollektion umfasst Körperpflegeprodukte wie Deodorant, Duschgel, Hand- und Körperlotion, Shampoo und Conditioner in vier fruchtigen Duftnoten, die von den Aromen von Jarritos inspiriert sind: Wassermelone, Passionsfrucht, Mandarine und Ananas.

Die Preise der Produkte liegen zwischen $10 für Duschgel, Shampoo, Conditioner und 2-in-1-Produkten bis $13 für Deodorant und $14 für Hand- und Körperlotion. Die Kollektion wurde am 2. Januar in den Target-Filialen und online eingeführt. Alle Produkte sind frei von Sulfaten, Parabenen, Farbstoffen, tierversuchsfrei und vegan.

Positive
  • New product line expansion through partnership with established brand Jarritos
  • Exclusive distribution agreement with major retailer Target
  • Multiple product categories covering personal care essentials
  • Premium pricing strategy with products ranging from $10-$14
Negative
  • edition nature may restrict long-term revenue potential
  • Exclusive distribution through Target limits market reach

Insights

This collaboration between Native and Jarritos represents a minimal impact on PG's overall business performance and stock value. While Native operates under P&G's personal care portfolio following its $100 million acquisition in 2017, this -edition launch is too small relative to PG's 394.8 billion market cap to move the needle. The product line's price points ($10-14) and exclusive distribution through Target suggest modest revenue potential.

The strategic value lies in Native's effort to attract younger, multicultural consumers through partnership with a popular Mexican beverage brand. However, this represents standard marketing activity rather than a material business development. Even exceptional sales of this collection would have negligible impact on PG's financials given that Native remains a small portion of PG's personal care segment, which itself is just one part of PG's diverse portfolio.

Turn your shower into a fiesta with this Native x Jarritos collaboration, the perfect blend of fruity and clean personal care products

SAN FRANCISCO--(BUSINESS WIRE)-- Native, the simple, clean, and effective personal care company, is thrilled to announce its new limited-edition collection with Jarritos! Inspired by the juiciest flavors, bringing refreshments from the fiesta to your shower routine, the collection includes Deodorant, Body Wash, Hand & Body Lotion, Shampoo, and Conditioner in a variety of fruity scents. This latest launch is available exclusively at Nativecos.com and at Target.

Native Announces New Limited Edition Collection with Jarritos in Partnership with Target (Photo: Business Wire)

Native Announces New Limited Edition Collection with Jarritos in Partnership with Target (Photo: Business Wire)

“At Native, we’re passionate about scent exploration, continuously pushing boundaries to create truly craveable fragrances that resonate with our customers’ senses,” said Chris Talbott, CEO of Native. “We believe in the power of scent to transport and connect people to unforgettable experiences. That’s why we’re excited to partner with Jarritos to bring the vibrant, authentic flavors of Mexico to life through a collection of clean, simple, and effective products.”

Inspired by some of the most popular Jarritos flavors, Native’s latest limited-edition collection is the ultimate fusion of refreshment and self-care. The scents feature refreshing, fruit-inspired notes designed to deliver a unique sensory experience, offering a vibrant and uplifting feel with every use.

  • Watermelon: A delightfully light, fruity scent. This fresh mix of watermelon and jasmine notes will give you cool summer vibes any time of the year.
    • Available in Deodorant, Body Wash, Hand & Body Lotion, Shampoo, Conditioner, and 2-in-1 Shampoo & Conditioner
  • Passion Fruit: A tropical scent that’s sure to tantalize. This sweet blend of guava, grapefruit, and tangerine notes will transport you to paradise.
    • Available in Deodorant, Body Wash, Hand & Body Lotion, Shampoo, and Conditioner
  • Mandarin: A scent that packs a citrus punch. This powerful combination of mandarin, pear, and peony notes will reawaken your senses.
    • Available in Deodorant and Body Wash
  • Pineapple: An exceptionally juicy scent. This fun fusion of pineapple and melon notes has a whole lot of tropical awesomeness.
    • Available in Deodorant and Body Wash

“Everyone at Jarritos is excited to partner with Native to bring together two brands that share a passion for bold flavors and authentic experiences,” said Luis Fernandez, CEO of Novamex, the parent company of Jarritos. “This collaboration celebrates the vibrant spirit of both brands, from our naturally flavored sodas to Native’s high-quality personal care products. Together, we aim to inspire consumers to embrace moments of joy, freshness, and confidence.”

On Native’s website Deodorant retails for $13, Body Wash retails for $10, Shampoo retails for $10, Conditioner retails for $10, 2-in-1 retails for $10, and Hand & Body Lotion retails for $14. All Distribution, Pricing, Shelving, and Merchandising decisions are at the sole discretion of the retailer. The collection is now available on Native’s website at www.nativecos.com, and select products are available for purchase at www.target.com and in Target stores starting January 2nd. All Native products are sulfate-free, paraben-free, dye-free, cruelty-free, and vegan.

About Native: Founded in 2015, Native is a personal care company that makes clean and effective products from naturally-derived ingredients, including deodorant, body wash, hand & body lotion, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, or Facebook.

About Jarritos: Created in 1950, Jarritos are delicious fruit-flavored soft drinks from Mexico. Sold in iconic glass bottles across the United States, the brand will celebrate its 75th anniversary in 2025 and offers 12 unique flavors, all made with natural flavors and cane sugar. Jarritos flavors include Mandarin, Tamarind, Pineapple, Fruit Punch, Lime, Grapefruit, Strawberry, Mango, Guava, Passion Fruit, Cola and Watermelon. Each unique flavor represents a delicious slice of the brand’s Mexican heritage. Jarritos is now distributed in 42 countries around the world. Learn more at www.Jarritos.com.

Autumn Communications - native@autumncommunications.com

Source: Procter & Gamble

FAQ

What products are included in the Native x Jarritos collection at Target?

The collection includes deodorant ($13), body wash ($10), hand & body lotion ($14), shampoo ($10), conditioner ($10), and 2-in-1 shampoo & conditioner ($10) in various Jarritos-inspired scents.

When did the Native x Jarritos collection launch at Target?

The collection launched at Target stores and online on January 2nd.

What are the scent options in the Native x Jarritos collection?

The collection features four scents: Watermelon, Passion Fruit, Mandarin, and Pineapple, inspired by popular Jarritos flavors.

Are Native x Jarritos products vegan and cruelty-free?

Yes, all products in the collection are vegan, cruelty-free, sulfate-free, paraben-free, and dye-free.

Where can I buy the Native x Jarritos collection?

The collection is exclusively available at Target stores, Target.com, and Native's website (Nativecos.com).

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