Jennifer Hudson and the Iconic Dawn Ducklings Flock Together to Eliminate Grease in the Kitchen and on Delicate Feathers

Rhea-AI Summary

Jennifer Hudson has partnered with Dawn dish soap and its iconic ducklings to promote the brand's grease-fighting power and support wildlife conservation. The collaboration highlights Dawn's effectiveness in cleaning both kitchen dishes and oil-covered wildlife. For a time, consumers can download a $1 coupon for Dawn Platinum EZ-Squeeze, and Dawn will donate $1 to International Bird Rescue, up to $100,000.

The campaign emphasizes Dawn's 45-year partnership with International Bird Rescue, which uses the product to clean oil-affected birds. Hudson, an EGOT winner and wildlife enthusiast, stars in a new TV commercial and video showcasing the brand's dual benefits for households and wildlife. Dawn Platinum EZ-Squeeze is available nationwide, starting at $2.94 MSRP.

Positive

• Partnership with celebrity Jennifer Hudson may increase brand visibility and sales
• -time promotion offering $1 coupon could drive short-term sales increase
• Donation of up to $100,000 to International Bird Rescue reinforces brand's commitment to wildlife conservation
• 45-year partnership with International Bird Rescue demonstrates product efficacy and brand loyalty

Negative

• None.

Insights

Market Research Analyst

This marketing campaign featuring Jennifer Hudson and the Dawn ducklings is a clever brand-building initiative, but its direct financial impact is likely minimal. The -time $1 coupon offer and matching donation to International Bird Rescue (capped at $100,000) are relatively small-scale promotions. While this may boost short-term sales slightly, it's primarily aimed at enhancing brand perception and customer loyalty.

The partnership with Hudson, an EGOT winner, could increase Dawn's visibility among her fanbase. However, as Dawn is already the #1 dish soap brand in America, the potential for significant market share growth is The focus on wildlife conservation aligns with growing consumer interest in eco-friendly products, which could help maintain Dawn's market position against 'greener' competitors.

For Procter & Gamble, Dawn's parent company, this campaign represents a continuation of established marketing strategies rather than a game-changing initiative. Investors should view this as a standard brand maintenance activity, unlikely to materially affect P&G's stock price or financial performance in the short term.

Hudson, the EGOT-winning singer, actress, and wildlife enthusiast, encourages shoppers to fight grease, save money, and support International Bird Rescue with a limited-time offer from Dawn

CINCINNATI--(BUSINESS WIRE)-- The Dawn ducklings are waddling off the bottle and right into Jennifer Hudson’s kitchen. The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power –hatched from wildlife rescue experts’ discovery that Dawn®, America’s #1 Dish Brand, effectively removed every drop of oil from vulnerable wildlife. It became the only brand they trust. After proudly nesting on Dawn’s bottles for decades, the ducklings are fluffing their feathers and stepping into the spotlight. They are starring in Dawn’s newest TV commercial and, in a video released today, are teaming up with Hudson, acclaimed actress and singer, popular talk-show host, and wildlife lover, to share how the brand helps save birds in the wild and eliminates grease quickly to cut time at the sink.

Jennifer Hudson partners with the iconic Dawn ducklings to share a feather-ruffling offer that helps save money and wildlife. (Photo: Business Wire)

“As a busy working mom, I trust Dawn because it's important for my cleanup to be as fast and easy as possible,” Hudson said. “The Dawn ducklings sat by my sink for years, so I was very excited to welcome them into my home and support their wildlife-saving efforts.”

The ducklings remind people that if Dawn can effectively clean every drop of oil off delicate feathers, it can easily handle any family’s dirtiest dishes. That’s why Hudson is partnering with the Dawn ducklings to share a feather-ruffling offer to help save money and wildlife. For a limited time, shoppers and wildlife lovers can visit www.dawnducks.com to download $1 coupon off Dawn Platinum EZ-Squeeze and Dawn will donate $1 to the International Bird Rescue, up to $100,000ⁱ.

For more than 45 years, International Bird Rescue, the world’s leading authority on bird rescue and rehabilitation, has only trusted Dawn to clean and help save wildlife impacted by oil spills. International Bird Rescue’s experts independently discovered Dawn safely removed every drop of grease from delicate feathers, more gently and effectively than any other cleansers.

“Dawn is a literal lifesaver,” said JD Bergeron, Chief Executive Officer, International Bird Rescue. “A single drop of oil can be deadly to wild birds, which is why we rely on Dawn to get the job done and help save wildlife, like the iconic ducklings you see on the Dawn bottle.”

“The ducklings have long been powerful symbols of Dawn’s status as the better grease-getter,” said Guerin McClure, Senior Vice President, P&G North America Home Care. “We are excited to watch them spread their wings and share their story with a new generation.”

Dawn EZ-Squeeze is available at grocery, mass stores nationwide in a variety of sizes starting at $2.94 MSRP, pricing at the sole discretion of the retailer. For more information on Dawn, International Bird Rescue, and their shared commitment to helping save wildlife, visit www.dawn-dish.com/en-us/dawn-saves-wildlife.

ⁱ Purchase of Dawn Platinum does not increase the amount of the donation.

About Dawn

Dawn, North America's #1 dish soap brand* and a 2022 Fast Company "Brands That Matter" honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 45 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts to help save wildlife visit www.dawn-dish.com. *​​Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales past 52 weeks as of July 20, 2024.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About International Bird Rescue

International Bird Rescue is a global conservation organization for birds in a changing world. Since 1971, Bird Rescue has responded to over 250 oil spills and other wildlife emergencies, caring for more than 160,000 birds on six continents. With crisis response centers in San Francisco, Los Angeles, and Anchorage, the organization specializes in emergency preparedness and response, day-to-day aquatic bird care, and scientific research. Innovations are shared worldwide to inspire the next generation of wildlife specialists. Bird Rescue aims to give a voice to waterbirds through conservation, advocacy, and wildlife literacy that builds empathy and encourages action.

For more information, please visit www.birdrescue.org and follow us on Facebook, Instagram, and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240917401287/en/

Andy Sullivan, sullivan.a.4@pg.com, Communications Director, P&G North America Home Care

Jeremy Mullman, jeremymullman@mbooth.com, Senior Vice President, Media at M Booth

Source: Procter & Gamble

FAQ

What is the -time offer from Dawn featuring Jennifer Hudson?

Dawn is offering a $1 coupon for Dawn Platinum EZ-Squeeze, and for each coupon downloaded, Dawn will donate $1 to International Bird Rescue, up to $100,000.

How long has Dawn been partnered with International Bird Rescue?

Dawn has been partnered with International Bird Rescue for over 45 years, providing their dish soap to clean and save wildlife impacted by oil spills.

What is the starting price for Dawn Platinum EZ-Squeeze?

Dawn Platinum EZ-Squeeze is available at grocery and mass stores nationwide, starting at $2.94 MSRP, with pricing at the sole discretion of the retailer.

Why does International Bird Rescue use Dawn dish soap?

International Bird Rescue uses Dawn dish soap because they independently discovered it safely and effectively removes every drop of grease from delicate feathers, more gently than any other cleanser.