Charmin ‘Bares’ It All This Dating Season After Uncovering 76% of Americans Consider Premium Toilet Paper a Green Flag
Charmin released survey findings revealing the importance of toilet paper quality in dating relationships. According to the study, 76% of Americans consider premium toilet paper a positive signal when dating, with 1 in 5 people knowing someone who ended a relationship due to low-quality toilet paper. The survey showed that 57% judge dates based on bathroom cleanliness and toilet paper choice, while 41% consider flimsy toilet paper a major bathroom turnoff.
To address this dating concern, P&G's Charmin is promoting their Ultra Soft Smooth Tear product through a campaign featuring reality star Brittany Cartwright. The company is also partnering with dating platform Thursday for in-person events in New York City on February 6 and Chicago on February 13 to showcase how superior toilet paper can impact dating experiences.
Charmin ha pubblicato i risultati di un sondaggio che rivelano l'importanza della qualità della carta igienica nelle relazioni amorose. Secondo lo studio, il 76% degli americani considera la carta igienica premium un segnale positivo quando si tratta di appuntamenti, con 1 persona su 5 che conosce qualcuno che ha interrotto una relazione a causa della carta igienica di scarsa qualità. Il sondaggio ha mostrato che il 57% giudica gli appuntamenti in base alla pulizia del bagno e alla scelta della carta igienica, mentre il 41% considera una carta igienica sottile un grosso deterrente in bagno.
Per affrontare questa preoccupazione legata agli appuntamenti, Charmin di P&G sta promuovendo il loro prodotto Ultra Soft Smooth Tear attraverso una campagna con la star della reality Brittany Cartwright. L'azienda sta anche collaborando con la piattaforma di incontri Thursday per eventi dal vivo a New York il 6 febbraio e a Chicago il 13 febbraio, per mostrare come una carta igienica superiore possa influenzare le esperienze di appuntamenti.
Charmin ha lanzado los resultados de una encuesta que revela la importancia de la calidad del papel higiénico en las relaciones de pareja. Según el estudio, el 76% de los estadounidenses considera que el papel higiénico de primera calidad es una señal positiva al salir, con 1 de cada 5 personas conociendo a alguien que terminó una relación debido al papel higiénico de baja calidad. La encuesta mostró que el 57% juzga las citas en función de la limpieza del baño y la elección del papel higiénico, mientras que el 41% considera que el papel higiénico endeble es un gran desagrado en el baño.
Para abordar esta preocupación sobre las citas, Charmin de P&G está promocionando su producto Ultra Soft Smooth Tear a través de una campaña con la estrella de la realidad Brittany Cartwright. La empresa también está colaborando con la plataforma de citas Thursday para eventos en persona en Nueva York el 6 de febrero y en Chicago el 13 de febrero, para mostrar cómo un papel higiénico superior puede impactar las experiencias de citas.
차르민( Charmin)이 데이트 관계에서 화장지 품질의 중요성을 드러낸 설문 조사 결과를 발표했습니다. 연구에 따르면, 76%의 미국인이 프리미엄 화장지를 데이트의 긍정적인 신호로 간주합니다, 5명 중 1명은 저품질 화장지 때문에 관계를 끝낸 사람을 알고 있다고 합니다. 조사 결과에 따르면 57%가 화장실 청결과 화장지 선택에 따라 데이트를 판단하며, 41%는 얇은 화장지가 큰 실망 요소라고 생각합니다.
이런 데이트 문제를 해결하기 위해 P&G의 차르민은 리얼리티 스타 브리타니 카트라이트와 함께하는 캠페인을 통해 울트라 소프트 스무스 티어 제품을 홍보하고 있습니다. 이 회사는 또한 2월 6일 뉴욕과 2월 13일 시카고에서 열리는 대면 이벤트를 위해 데이팅 플랫폼 Thursday와 협력하여 프리미엄 화장지가 데이트 경험에 미치는 영향을 보여줄 예정입니다.
Charmin a publié les résultats d'une enquête révélant l'importance de la qualité du papier toilette dans les relations amoureuses. Selon l'étude, 76% des Américains considèrent que le papier toilette haut de gamme est un signe positif lors des rendez-vous, avec 1 personne sur 5 connaissant quelqu'un qui a mis fin à une relation en raison de papier toilette de mauvaise qualité. L'enquête a montré que 57% jugent les rendez-vous en fonction de la propreté des toilettes et du choix du papier toilette, tandis que 41% considèrent que le papier toilette fin est un gros inconvénient dans les toilettes.
Pour répondre à cette préoccupation liée aux rencontres, Charmin de P&G promeut son produit Ultra Soft Smooth Tear à travers une campagne mettant en vedette la star de la réalité Brittany Cartwright. L'entreprise s'associe également à la plateforme de rencontres Thursday pour des événements en personne à New York le 6 février et à Chicago le 13 février, afin de montrer comment un papier toilette supérieur peut influencer les expériences de rendez-vous.
Charmin hat Umfrageergebnisse veröffentlicht, die die Bedeutung der Qualität von Toilettenpapier in Dating-Beziehungen aufzeigen. Laut der Studie halten 76% der Amerikaner hochwertiges Toilettenpapier für ein positives Signal beim Dating, wobei 1 von 5 Personen jemanden kennt, der eine Beziehung aufgrund von minderwertigem Toilettenpapier beendet hat. Die Umfrage zeigte, dass 57% die Dates anhand der Sauberkeit des Badezimmers und der Auswahl des Toilettenpapiers bewerten, während 41% dünnes Toilettenpapier als großen Abturner im Bad empfinden.
Um diese Dating-Sorge anzugehen, bewirbt Charmin von P&G ihr Produkt Ultra Soft Smooth Tear durch eine Kampagne mit der Reality-Star Brittany Cartwright. Das Unternehmen arbeitet außerdem mit der Dating-Plattform Thursday zusammen, um am 6. Februar in New York City und am 13. Februar in Chicago persönliche Veranstaltungen zu veranstalten, um zu zeigen, wie hochwertiges Toilettenpapier Dating-Erfahrungen beeinflussen kann.
- Marketing campaign aligns with consumer preferences, potentially strengthening brand position
- Partnership with dating platform Thursday expands brand visibility in key markets
- Survey data validates product positioning strategy
- None.
Charmin helps Prevent the Dump, proving that a superior wipe is just as important as a swipe
Brittany Cartwright for Charmin (Photo: Courtesy of Zane Productions)
According to a recent survey1, 1 in 5 people know someone who dumped a date/love interest because of low quality toilet paper (TP). Your space says as much about you as your dating profile which is why stocking it with superior toilet paper shows you have thought through every aspect, and nothing says superior like Charmin Ultra Soft Smooth Tear. It’s the little things that keep a relationship rolling, like a smoother, cleaner tear for a better bathroom experience for your date.
“After uncovering that quality toilet paper can be a dating dealbreaker with nearly
The study also revealed:
- Those surveyed are nearly twice as likely to continue dating someone with premium vs flimsy TP.1
-
1 in 5 admitted to snooping through a date/love interest’s bathroom cabinets. And over half (
58% ) believe that you can tell a lot about a person based on what’s in their bathroom.1 -
57% are judgmental of a date/love interest based on the cleanliness of their bathroom and the toilet paper they use.1
Nearly half (
“There’s a lot I look for in a date, and believe it or not, superior toilet paper, like Charmin, is a major green flag, showing me that even the smallest details have been considered.”
Charmin is also coupling up with popular IRL dating brand Thursday, to show singles nationwide how superior toilet paper can impact more than your backside through in-person dating events in both
Charmin Ultra Soft Smooth Tear is available in stores nationwide. Learn more about how you can #PreventTheDump at Charmin.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.
________________
1 According to recent survey by YouGov for Charmin
View source version on businesswire.com: https://www.businesswire.com/news/home/20250130497399/en/
Aliza Solc
aliza.solc@mslgroup.com
727-741-9098
Source: Procter & Gamble
FAQ
What percentage of Americans consider premium toilet paper a green flag according to PG's Charmin survey?
How many people judge dates based on toilet paper quality according to PG's 2024 survey?
What are the dates for Charmin's partnership events with Thursday dating platform?
What percentage of people consider flimsy toilet paper a bathroom 'ick' according to PG's Charmin study?
