Boston Celtics World Champions Visit Gillette’s World Shaving Headquarters for a Championship Shave

Rhea-AI Summary

Today, Gillette hosted Boston Celtics stars Derrick White, Al Horford, and Payton Pritchard at its World Shaving Headquarters to celebrate the team's 18th World Championship title. The event featured a 'championship shave' and a total donation of $75,000 to local charities.

The players received shaves from barbers, including a member of the Gillette Barber Council. Gillette used products like GilletteLabs with Exfoliating Bar and Gillette SkinGuard. Senior VP Mariana McQuattie highlighted the tradition of celebrating Boston championships with special shaves.

Each player chose a nonprofit to receive a $25,000 donation: Special Olympics Massachusetts, Edgerley Family South Boston Boys & Girls Club, and Best Buddies.

Positive

• Gillette leverages the Boston Celtics' championship win to promote its products.
• The event generated positive community engagement and brand visibility.
• Gillette donated a total of $75,000 to local charities, enhancing its corporate social responsibility profile.

Negative

• None.

Gillette Celebrates Derrick White, Al Horford and Payton Pritchard with Champion-worthy Shaves to Benefit Local Charities

BOSTON--(BUSINESS WIRE)-- Today Gillette hosted Boston Celtics stars and World Champions Derrick White, Al Horford and Payton Pritchard at the Company’s World Shaving Headquarters to honor the team’s record–breaking 18^th World Championship title with a 'championship shave’ celebration and $75,000 in charitable donations.

Boston Celtic and World Champion Al Horford partners with Gillette for his championship shave. Gillette donated $25,000 to Best Buddies in his honor. (Photo: Getty Images)

While at Gillette, the newly minted champions celebrated with fans, received shaves from barbers including Gillette Barber Council member and owner of Title City Barbers, Josh Pereira and presented donations to three Boston-area nonprofit organizations. The barbers trimmed beards and shaved faces and heads using a variety of Gillette products including GilletteLabs with Exfoliating Bar, Gillette SkinGuard, and King C. Gillette, to get the players looking and feeling their best.

“At Gillette, it’s a long-standing tradition to commemorate a Boston championship with a championship shave, saved for celebrating the accomplishments of the best in their league with the best a man can get,” said Mariana McQuattie, Senior Vice President of Grooming for Gillette North America, “It’s an honor to be able to celebrate some our hometown’s newest champions, Derrick, Al and Payton, and have the opportunity to give back to our community at the same time.”

Gillette donated $25,000 on behalf of each player to a local nonprofit of their choice – Special Olympics Massachusetts, Edgerley Family South Boston Boys & Girls Club and Best Buddies. These organizations were recognized by the players and Gillette for the work they undertake daily to make a positive difference in the lives of Boston residents and beyond.

About Gillette

For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Category: Gillette

View source version on businesswire.com: https://www.businesswire.com/news/home/20240624259274/en/

Julia Lafeldt

Communications Director, Gillette North America

lafeldt.j@pg.com

Talene Pomfret

Ketchum Public Relations

talene.pomfret@kethcum.com

Source: Procter & Gamble

FAQ

What event did Gillette host for the Boston Celtics?

Gillette hosted a 'championship shave' event for Boston Celtics stars Derrick White, Al Horford, and Payton Pritchard to celebrate their 18th World Championship title.

How much did Gillette donate during the championship shave event?

Gillette donated a total of $75,000 to local charities during the championship shave event.

Which Boston Celtics players participated in Gillette's event?

Derrick White, Al Horford, and Payton Pritchard participated in Gillette's championship shave event.

What products did Gillette use during the championship shave event?

Gillette used GilletteLabs with Exfoliating Bar, Gillette SkinGuard, and King C. Gillette products during the championship shave event.

Which charities benefited from Gillette's donations during the event?

Special Olympics Massachusetts, Edgerley Family South Boston Boys & Girls Club, and Best Buddies received $25,000 each from Gillette during the event.