PepsiCo's Latest Innovation Neon Zebra™ Is Primed to Disrupt the Cocktail Mixer Category

Rhea-AI Summary

PepsiCo announces the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers aimed at simplifying home cocktail preparation. Each 7.5oz mini-can can create two cocktails when mixed with a spirit. Offered in four flavors—Margarita, Strawberry Daiquiri, Mojito, and Whiskey Sour—Neon Zebra uses real juice and contains no artificial sweeteners. The product will be available nationwide starting March, priced between $6.99 and $7.99 for a six-pack. This launch targets the growing cocktail mixers market, which saw a 28% increase in 2020.

Positive

• Entry into the growing cocktail mixer market, which experienced a 28% growth in 2020.
• Product uses real juice and contains no artificial sweeteners, appealing to health-conscious consumers.
• Easy-to-use format allows consumers to prepare cocktails quickly, meeting demand for convenience.
• Sustainable packaging in recyclable aluminum cans aligns with consumer preferences for eco-friendly products.

Negative

• None.

NEW YORK, Feb. 25, 2021 /PRNewswire/ -- PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds. A modern alternative to complicated cocktail recipes or large format cocktail mixers, each 7.5oz mini-can of Neon Zebra mixed with your spirit of choice, makes two tasty cocktails without the fuss. Made with real juice and no artificial sweeteners, Neon Zebra mixers don't compromise on taste. These non-alcoholic cocktail mixers come in four flavors: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.

PepsiCo's Latest Innovation Neon Zebra™ Non-Alcoholic Mini-Can Mixers Deliver Real Juice and No Artificial Sweeteners

As a leader in beverage innovation, PepsiCo is entering the growing cocktail mixers category at a time when today's homebound consumers are looking for easy-to-make cocktails. In fact, the cocktail mixers category (including total mixers, ginger beer, club soda, and tonics) saw 28% growth in 2020 and is worth more than $858MM.¹ Cocktail culture is taking hold at home, and people are looking for innovations that fit their lifestyle.

"With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers' needs for convenience - to cut out time and mess without compromising on quality and taste," said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. "Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We're thrilled with this new venture and all of the opportunities to come in the mixology category."

With Neon Zebra, making classic cocktails is wildly easy, whether you're an amateur mixologist or just a fan of great cocktails. Simply add 1 can of Neon Zebra + 3 oz. of liquor = 2 #WildlyEasy cocktails. Serve them over ice, top with your favorite garnish (or don't!) and cheers to cocktail-making made easy.

Neon Zebra cocktail mixers come in four wildly popular flavors:

• Margarita Mix: Paired with your favorite tequila, it's tangy and bold with a flavorful citrus kick of lime.
• Strawberry Daiquiri Mix: Sweet & fruity strawberry flavor with a hint of lime. The perfect balance with your favorite rum.
• Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
• Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavor your whiskey will appreciate.

Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packs. Beginning in March, Neon Zebra will start to roll out nationwide across retail and online stores for an MSRP of $6.99-$7.99 for six 7.5FL oz cans.

Visit us: NeonZebraMixers.com.
Join the herd on Instagram @NeonZebraMixers.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

¹ MULOC, 52 weeks, 2020; includes Total Mixers, Ginger Beer, Club Soda and Tonics

 

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SOURCE PepsiCo

FAQ

What is PepsiCo's new product Neon Zebra?

Neon Zebra is a line of non-alcoholic cocktail mixers that allows users to make cocktails easily by mixing the product with their spirit of choice.

When will Neon Zebra be available for purchase?

Neon Zebra will begin rolling out nationwide in March 2021.

What flavors does Neon Zebra offer?

Neon Zebra comes in four flavors: Margarita, Strawberry Daiquiri, Mojito, and Whiskey Sour.

What is the price range for Neon Zebra mixers?

Neon Zebra mixers will be priced between $6.99 and $7.99 for a six-pack.

How did the cocktail mixers market perform in 2020?

The cocktail mixers market saw a 28% growth in 2020, indicating increased consumer interest in home cocktail preparation.