PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

Rhea-AI Summary

PepsiCo has launched soulboost, a new sparkling water beverage featuring real juice and functional ingredients, aimed at wellness-conscious consumers. Available in two varieties, Lift and Ease, it provides 10 to 20 calories per 12 oz can. Lift focuses on mental stamina with panax ginseng, while Ease promotes relaxation with L-theanine. This innovation responds to increased consumer demand for wellness products, driven by the pandemic. The enhanced water market is projected to reach $11.3 billion by 2027, reinforcing PepsiCo's positioning in the functional beverage segment.

Positive

• Launch of soulboost aligns with consumer trends towards health and wellness.
• Innovative product features functional ingredients like panax ginseng and L-theanine.
• Enhanced water market expected to reach $11.3 billion by 2027, providing growth potential.
• PepsiCo's rapid innovation process allows for quick adaptation to market needs.

Negative

• None.

PURCHASE, N.Y., May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

• Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
• Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro, Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver, Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027.¹  It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation. 

Soulboost is available via e-commerce and in select natural retailers.

Visit us: www.getsoulboost.com

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

¹ Grandview Research, 2020

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SOURCE PepsiCo North America

FAQ

What is soulboost from PepsiCo?

Soulboost is a sparkling water beverage combining real juice and functional ingredients designed for wellness, available in two varieties: Lift and Ease.

What are the flavors of soulboost?

Soulboost comes in four flavors: Blueberry Pomegranate, Black Cherry Citrus, Blackberry Passionfruit, and Strawberry Rose.

What functional ingredients are in soulboost?

The Lift variety contains panax ginseng for mental stamina, while the Ease variety features L-theanine for relaxation.

When was soulboost launched?

Soulboost was launched on May 5, 2021.

How many calories does soulboost have?

Soulboost contains 10 to 20 calories per 12 oz can.

Where can I buy soulboost?

Soulboost is available through e-commerce and select natural retailers.