Gatorade Ushers in a New Age of Football by Expanding its Roster with Emerging NFL Talent and First Female Flag Football Athlete
Gatorade, the leading sports drink brand, is expanding its presence in football with a new campaign and athlete roster. The brand has signed NFL stars Lamar Jackson, Justin Jefferson, and Puka Nacua, along with Diana Flores, the first flag football athlete to join Gatorade. The company is also collaborating with fashion designer Kristin Juszczyk on a -edition drop celebrating inclusivity in football.
As part of its Equity in Sports initiative, Gatorade is investing over $600,000 to provide young athletes, especially female flag football players, with more access to sports. The brand's new campaign, 'You Know We Got 'IT'', features a film narrated by Lamar Jackson, showcasing various elite athletes from Gatorade's football roster.
Gatorade, il marchio di bevande sportive leader, sta espandendo la sua presenza nel football con una nuova campagna e un roster di atleti. Il marchio ha firmato con le stelle NFL Lamar Jackson, Justin Jefferson e Puka Nacua, insieme a Diana Flores, la prima atleta di flag football ad unirsi a Gatorade. L'azienda sta anche collaborando con la stilista Kristin Juszczyk per un'edizione speciale che celebra l'inclusività nel football.
Come parte della sua iniziativa Equity in Sports, Gatorade sta investendo oltre 600.000 dollari per fornire ai giovani atleti, in particolare alle donne che praticano il flag football, maggiore accesso allo sport. La nuova campagna del marchio, 'You Know We Got 'IT'', presenta un film narrato da Lamar Jackson, che mette in mostra vari atleti d'élite del roster di football di Gatorade.
Gatorade, la marca líder en bebidas deportivas, está ampliando su presencia en el fútbol con una nueva campaña y un elenco de atletas. La marca ha firmado con las estrellas de la NFL Lamar Jackson, Justin Jefferson y Puka Nacua, junto con Diana Flores, la primera atleta de flag football en unirse a Gatorade. La compañía también está colaborando con la diseñadora de moda Kristin Juszczyk en una edición especial que celebra la inclusividad en el fútbol.
Como parte de su iniciativa Equity in Sports, Gatorade está invirtiendo más de 600,000 dólares para proporcionar a los jóvenes atletas, especialmente a las jugadoras de flag football, un mayor acceso a los deportes. La nueva campaña de la marca, 'You Know We Got 'IT'', presenta un filme narrado por Lamar Jackson, mostrando a varios atletas de élite del elenco de fútbol de Gatorade.
Gatorade는 스포츠 음료 브랜드로서 축구에서의 존재감을 확장하고 있으며, 새로운 캠페인과 선수 명단을 발표했습니다. 이 브랜드는 NFL 스타 라마 잭슨, 저스틴 제퍼슨, 푸카 나쿠아와 디아나 플로레스와 계약을 체결했으며, 그녀는 Gatorade에 합류한 첫 번째 플래그 풋볼 선수입니다. 또한 브랜드는 크리스틴 유시칙과 협력하여 축구의 포용성을 축하하는 특별한 에디션을 출시합니다.
스포츠 공정성 이니셔티브의 일환으로 Gatorade는 60만 달러 이상을 투자하여 젊은 선수들, 특히 여성 플래그 풋볼 선수들이 스포츠에 더 많이 접근할 수 있도록 지원하고 있습니다. 브랜드의 새로운 캠페인인 'You Know We Got 'IT''는 라마 잭슨이 나레이션을 맡은 영화를 특징으로 하며, Gatorade의 축구 선수 명단에 있는 다양한 엘리트 선수들을 보여줍니다.
Gatorade, la marque de boisson sportive leader, étend sa présence dans le football avec une nouvelle campagne et un lineup d'athlètes. La marque a signé avec les stars de la NFL Lamar Jackson, Justin Jefferson et Puka Nacua, ainsi qu'avec Diana Flores, la première athlète de flag football à rejoindre Gatorade. La société collabore également avec la créatrice de mode Kristin Juszczyk pour une édition spéciale célébrant l'inclusivité dans le football.
Dans le cadre de son initiative Equity in Sports, Gatorade investit plus de 600 000 dollars pour donner aux jeunes athlètes, en particulier aux joueuses de flag football, un meilleur accès aux sports. La nouvelle campagne de la marque, intitulée 'You Know We Got 'IT'', présente un film narré par Lamar Jackson, mettant en avant divers athlètes d'élite du roster de football de Gatorade.
Gatorade, die führende Sportgetränkemarke, erweitert ihre Präsenz im Fußball mit einer neuen Kampagne und einem Athleten-Roster. Die Marke hat NFL-Stars wie Lamar Jackson, Justin Jefferson und Puka Nacua unter Vertrag genommen, sowie Diana Flores, die erste Flag Football-Athletin, die sich Gatorade anschließt. Das Unternehmen kooperiert zudem mit der Modedesignerin Kristin Juszczyk für einen besonderen Drop zur Feier der Inklusivität im Fußball.
Im Rahmen ihrer Initiative Equity in Sports investiert Gatorade über 600.000 Dollar, um jungen Athleten, insbesondere weiblichen Flag-Football-Spielerinnen, mehr Zugang zu Sport zu ermöglichen. Die neue Kampagne des Unternehmens mit dem Titel 'You Know We Got 'IT'' zeigt einen Film, der von Lamar Jackson erzählt wird und verschiedene Elite-Athleten aus Gatorades Fußball-Roster präsentiert.
- Expansion of athlete roster with high-profile NFL players and first flag football athlete
- Collaboration with fashion designer Kristin Juszczyk for -edition product drop
- $600,000+ investment in Equity in Sports initiative, focusing on female athletes in flag football
- Launch of new marketing campaign 'You Know We Got 'IT'' featuring top athletes
- None.
The brand is highlighting trailblazers on and off the field, headlined by the newest football stars joining its elite athlete roster – Lamar Jackson, Justin Jefferson, Puka Nacua and Diana Flores – and a capsule collab with fashion designer Kristin Juszczyk
"Gatorade was born on the football field, and we're proud to continue fueling the next generation of trailblazers who are charting an exciting and inclusive future for the sport," said Anuj Bhasin, Chief Brand Officer at Gatorade. "We know that every athlete has it in them to achieve greatness, and as a leading sports brand we want to help inspire all athletes to believe that they have 'IT'."
Signing the Next Generation of Football Greats to the Gatorade Roster
Gatorade is expanding its elite roster with athletes who are shaping the future of the sport. This includes Baltimore Ravens quarterback Lamar Jackson, Minnesota Vikings wide receiver Justin Jefferson and Los Angeles Rams wide receiver Puka Nacua – the latest additions to the brand's notable roster of NFL athletes. The brand has also signed world champion flag football quarterback and Gatorade Women's Advisory Board member Diana Flores, the first flag football athlete to join the Gatorade family.
Celebrating Inclusivity in Football with a Gatorade x Kristin Juszczyk Drop
Earlier this year, Kristin Juszczyk took the internet by storm when her gameday designs caught the attention of sports fans everywhere. Now, Gatorade is teaming up with the fashion designer for a limited-edition Drop celebrating inclusivity in football.
The Drop merges Gatorade's iconic heritage of fueling athletes since 1965 and Kristin's signature patchwork style, with a nod to flag football in the design. It features two capsules with a few essentials for athletes to get in the game: the Gatorade x Kristin Juszczyk Bag Capsule, inclusive of a custom duffle bag, Gatorade sideline towel and Gx bottle and the Gatorade x Kristin Juszczyk Bottle Capsule, including a custom Gx towel and Gx bottle. The capsules will be available exclusively via Gatorade iD on Gatorade.com on Thursday, September 12 at 10am ET.
"Growing up, I always had a Gatorade in my hand, so to now be collaborating with the brand on a Gatorade iD Drop is incredible," said fashion designer Kristin Juszczyk. "This collection marries the worlds of fashion and sports – both of which are so meaningful to my own life, being a designer and a fan. I'm proud that this collaboration celebrates inclusivity in sport and hope it inspires even more people to get in the game."
Expanding the Playing Field with Gatorade's Equity in Sports Initiative
As part of Gatorade's Equity in Sports initiative, this summer Gatorade has committed to investing more than
Rallying Football Players Everywhere with a New Campaign Film
Just in time for NFL kickoff on September 5, Gatorade is launching a new campaign – "You Know We Got 'IT'", an extension of the brand's "Is It In You?" revival from earlier this year. The campaign debuts with a film that reminds athletes of all levels that the spark to achieve comes from within. The film is narrated by Lamar Jackson and features a variety of athletes from Gatorade's elite football roster – including Josh Allen, Myles Garrett, Justin Jefferson, Shedeur Sanders, Aidan Hutchinson, George Kittle, DK Metcalf, Diana Flores, Trevor Lawerence, Puka Nauca, Tua Tagovailoa and Nick Singleton – creating a new locker room anthem set to inspire the next generation of athletes to achieve their goals.
"This campaign is all about the idea that 'IT' is an internal mindset that drives you to be your best, which rings true for me," said Lamar Jackson, two-time MVP and Gatorade athlete. "Becoming an official Gatorade athlete and debuting my first campaign is surreal. I'm proud to be working with a brand that's championing the future of football, and I'm hyped for athletes everywhere to think about how their 'IT' can help them lock in and be great."
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade's 59-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy, and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
Maya Savino
maya.savino@fleishman.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/gatorade-ushers-in-a-new-age-of-football-by-expanding-its-roster-with-emerging-nfl-talent-and-first-female-flag-football-athlete-302237962.html
SOURCE The Gatorade Company
FAQ
Who are the new athletes joining Gatorade's roster in 2024?
What is Gatorade's new campaign called and when does it launch?
How much is Gatorade investing in its Equity in Sports initiative?
When will the Gatorade x Kristin Juszczyk -edition drop be available?
