Flamin' Hot® Teams Up with Gabby Windey to Help Fans "Cheat on Flamin' Hot® Cheetos®"
Flamin' Hot®, a PepsiCo (PEP) brand, has launched a new marketing campaign called 'Cheat on Flamin' Hot® Cheetos®' to promote its diverse portfolio of spicy snacks. The campaign, running from September 17 to November 30, 2024, features TV personality Gabby Windey and Chester Cheetah®. Fans can win a 'Flamin' Hot Burner Phone' with a year of free cell service and the chance to receive deliveries of various Flamin' Hot snacks.
The campaign encourages consumers to explore the 25 different snacks in the Flamin' Hot lineup, including varieties of Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns®, and Fritos®. PepsiCo aims to inspire fans to be bold and explore new spicy options through this initiative, which builds on the Flamin' Hot University concept introduced in 2023.
Flamin' Hot®, un brand di PepsiCo (PEP), ha lanciato una nuova campagna di marketing chiamata 'Tradisci Flamin' Hot® Cheetos®' per promuovere il suo variegato portafoglio di snack piccanti. La campagna, in corso dal 17 settembre al 30 novembre 2024, vede come protagonisti la personalità televisiva Gabby Windey e Chester Cheetah®. I fan possono vincere un 'Flamin' Hot Burner Phone' con un anno di servizio telefonico gratuito e la possibilità di ricevere consegne di vari snack Flamin' Hot.
La campagna incoraggia i consumatori a esplorare i 25 diversi snack della linea Flamin' Hot, comprese le varietà di Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns® e Fritos®. PepsiCo mira a ispirare i fan a essere audaci ed esplorare nuove opzioni piccanti attraverso questa iniziativa, che si basa sul concetto di Flamin' Hot University introdotto nel 2023.
Flamin' Hot®, una marca de PepsiCo (PEP), ha lanzado una nueva campaña de marketing llamada 'Engaña a Flamin' Hot® Cheetos®' para promover su diverso portafolio de snacks picantes. La campaña, que se llevará a cabo del 17 de septiembre al 30 de noviembre de 2024, cuenta con la personalidad de la televisión Gabby Windey y Chester Cheetah®. Los aficionados pueden ganar un 'Flamin' Hot Burner Phone' con un año de servicio celular gratuito y la oportunidad de recibir entregas de varios snacks Flamin' Hot.
La campaña anima a los consumidores a explorar los 25 diferentes snacks de la línea Flamin' Hot, incluidas variedades de Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns® y Fritos®. PepsiCo busca inspirar a los fanáticos a ser audaces y explorar nuevas opciones picantes a través de esta iniciativa, que se basa en el concepto de Flamin' Hot University introducido en 2023.
플라민 핫(Flamin' Hot®)은 펩시코(PepsiCo) 브랜드로, 다양한 매운 스낵 포트폴리오를 홍보하기 위해 '플라민 핫(Cheetos®)에 배신하라'는 새로운 마케팅 캠페인을 시작했습니다. 이 캠페인은 2024년 9월 17일부터 11월 30일까지 진행되며, TV 인물인 개비 윈디(Gabby Windey)와 체스터 치타(Chester Cheetah®)가 참여합니다. 팬들은 1년간 무료 셀 서비스와 다양한 플라민 핫 스낵을 받을 기회를 담은 '플라민 핫 버너폰'을 받을 수 있습니다.
이 캠페인은 소비자가 플라민 핫 라인업의 25가지 다양한 스낵을 탐험하도록 장려하며, 이는 Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns® 및 Fritos®의 다양한 종류를 포함합니다. 펩시코는 이 이니셔티브를 통해 팬들이 대담해지고 새로운 매운 옵션을 탐색하도록 영감을 주고자 하며, 이는 2023년에 도입된 플라민 핫 유니버시티 개념을 바탕으로 하고 있습니다.
Flamin' Hot®, une marque de PepsiCo (PEP), a lancé une nouvelle campagne marketing intitulée 'Trompez Flamin' Hot® Cheetos®' pour promouvoir son portefeuille diversifié de snacks épicés. La campagne, qui se déroule du 17 septembre au 30 novembre 2024, met en avant la personnalité télévisée Gabby Windey et Chester Cheetah®. Les fans peuvent gagner un 'Flamin' Hot Burner Phone' avec une année de service cellulaire gratuit et la chance de recevoir des livraisons de divers snacks Flamin' Hot.
La campagne encourage les consommateurs à explorer les 25 différents snacks de la gamme Flamin' Hot, comprenant des variétés de Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns® et Fritos®. PepsiCo vise à inspirer les fans à être audacieux et à explorer de nouvelles options épicées grâce à cette initiative, qui s'appuie sur le concept de la Flamin' Hot University introduit en 2023.
Flamin' Hot®, eine Marke von PepsiCo (PEP), hat eine neue Marketingkampagne mit dem Titel 'Täusche Flamin' Hot® Cheetos®' gestartet, um ihr vielfältiges Portfolio an scharfen Snacks zu bewerben. Die Kampagne, die vom 17. September bis zum 30. November 2024 läuft, wird von der TV-Persönlichkeit Gabby Windey und Chester Cheetah® unterstützt. Fans können ein 'Flamin' Hot Burner Phone' gewinnen, das ein Jahr kostenlosen Mobilfunkdienst und die Möglichkeit bietet, verschiedene Flamin' Hot Snacks zu erhalten.
Die Kampagne ermutigt die Verbraucher, die 25 verschiedenen Snacks in der Flamin' Hot Reihe zu erkunden, einschließlich Variationen von Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns® und Fritos®. PepsiCo zielt darauf ab, die Fans zu inspirieren, mutig zu sein und neue scharfe Optionen durch diese Initiative zu erkunden, die auf dem 2023 eingeführten Konzept der Flamin' Hot University basiert.
- Expansion of product line with 25 different Flamin' Hot snack varieties
- Innovative marketing campaign to promote brand awareness and product diversity
- Potential for increased sales across multiple PepsiCo snack brands
- None.
TV personality and podcast host Gabby Windey and Chester Cheetah® are giving away limited-edition "Burner Phones" and "Hall Passes" to help heat seekers hook up with Flamin' Hot® "sidechips"
Starting today until November 30, fans can join Gabby Windey, TV Personality & Podcast Host, via Instagram or FlaminHotUniversity.com to find opportunities to win a "Flamin' Hot Burner Phone" – a flip phone with a one-of-a-kind Flamin' Hot design, a free year of cell service, and one special someone on speed dial, Chester Cheetah. When called from the "Burner Phone," Chester will make good on his "Hall Pass" offer by delivering a spicy selection of Flamin' Hot sidechips to winners' doors. The delivery also comes with a promise that Cheetos Flamin' Hot will always be there if you and your new sidechip ever want to snack.
"I love Cheetos Flamin' Hot, but take it from me - you can't reach your spiciest potential without trying different flavors and exploring your options," says Gabby Windey. "There is no reason to settle for just one flame when Chester is cool with you having hotties like Fritos® Flamin' Hot® and Funyuns® Flamin' Hot® in your rotation."
Those who are unsure which tempting hot snack they want to try first can find their perfect match by taking the Sidechip Quiz on FlaminHotUniversity.com. If you'd like to add even more sidechips into your rotation, Flamin' Hot has created dating profiles for its spicy line-up so that fans can swipe right on tempting new snacks.
"While we love how many of our fans are in a committed relationship with Flamin' Hot Cheetos, the Flamin' Hot portfolio is overflowing with spicy snacks," said Tina Mahal, vice president of marketing at PepsiCo Foods North America. "By offering numerous fiery options, Flamin' Hot hopes to inspire its fans to be bold and explore every way possible to turn up the heat."
Asking heat seekers to keep their options open and "Cheat on Cheetos" is the newest way Flamin' Hot University is looking to help fans reach their spiciest potential. The brand introduced Flamin' Hot University in 2023 with an online curriculum to help fans embrace their unique heat and a fiery hot merch line that fueled scholarships aimed at reducing the burden of student loans.
Visit FlaminHotUniversity.com to take the quiz, view full sweepstakes rules and to learn more about the Flamin' Hot portfolio, you can go online or find Flamin' Hot on TikTok and Instagram. For those who want to "Cheat on Flamin' Hot Cheetos," the Flamin' Hot portfolio is available for purchase in retailers nationwide and on Snacks.com.
The Flamin' Hot portfolio features a roster of hotties from Frito-Lay fan favorite brands including: Cheetos® Flamin' Hot® (12 varieties), Doritos® Flamin' Hot® (5 varieties), Ruffles® Flamin' Hot® (3 varieties), Lay's® Flamin' Hot® (2 varieties), Munchies® Flamin' Hot®, Smartfood® Flamin' Hot®, Funyuns® Flamin' Hot®, & Fritos® Flamin' Hot®.
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America
FAQ
What is the 'Cheat on Flamin' Hot® Cheetos®' campaign by PepsiCo (PEP)?
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What is Flamin' Hot University by PepsiCo (PEP)?
