Doritos Unveils New 3D Crunch, Entering a New Era of Three-Dimensional Snacking

Rhea-AI Summary

Doritos has announced the return of Doritos 3D Crunch, featuring bold flavors like Spicy Ranch and Chili Cheese Nacho. Originally launched in 1998 and phased out in the early 2000s, the revamped snack aims to appeal to both Millennials and Gen Z. The new product will be available nationwide starting December 28, with a suggested price of $4.29 for 6 oz. bags and $1.89 for 2 oz. bags. The launch is accompanied by a social media challenge led by actress Ali Landry, who originally promoted the product, to engage fans and celebrate its comeback.

Positive

• Launch of Doritos 3D Crunch expected to boost sales in the hot-and-spicy category.
• Engagement campaign with 'Doritos 3D Challenge' on TikTok targeted at younger audiences.

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• None.

PLANO, Texas, Dec. 21, 2020 /PRNewswire/ -- After years of clamoring on social media, popular petitions, and celebrity endorsements, one of the most sought-after snacks in Frito-Lay history is making a triumphant return — updated for a new generation. Today, Doritos announced Doritos 3D Crunch, another level version of the original Doritos 3D's introduced in the late 1990s to immense fanfare. Doritos is ushering back the same great product and iconic three-dimensional shape, but with even more bold and spicy flavor – just in time to bring some much-needed multi-dimensional joy to the Holiday season and New Year.

Since launching in 1998, Doritos 3D's became an instant fan favorite — catapulted into the spotlight by the memorable "Laundromat" Super Bowl commercial featuring actress Ali Landry. Deemed the original "Doritos Girl," Landry helped bring the new three-dimensional shape and flavor to households across the country — making Doritos 3D's one of the brand's most successful product innovations. Phased-out in the early 2000s, fans from coast-to-coast have been clamoring to bring back Doritos 3D's ever since. Landry will be announcing the new product today on her social channels.

In celebration of Doritos 3D Crunch, the brand is taking the original and turning it up a notch. With the same three-dimensional shape, new Doritos 3D Crunch will be available in two bold flavors: Spicy Ranch and Chili Cheese Nacho. These flavor offerings are Frito-Lay's latest expansion in the hot-and-spicy food category, one of the fastest-growing segments in the food industry.

"Doritos 3D Crunch is one of our most anticipated product launches ever. What's exciting is that we didn't just bring back the original — we've evolved it to reflect the snacking trends of a new generation," said Rachel Ferdinando, SVP and CMO, Frito-Lay North America. "We're thrilled to introduce a new version at a time when we all could use a small moment of joy."

To help fans reimagine snacking on Doritos 3D Crunch — something Millennials will remember and Gen Z will love — the brand is once again partnering with Landry to launch a nationwide challenge. Paying homage to the original "Laundromat" commercial, Landry will ask fans to catch Doritos 3D in their mouth in the boldest ways possible. Fans are encouraged to check out the #Doritos3DChallenge on TikTok starting December 28.

Doritos 3D Spicy Ranch and Doritos 3D Chili Cheese Nacho are in stores starting Monday, December 28 in 6 oz. bags for a suggested retail price of $4.29 and 2 oz. bags for $1.89. For more information, please visit Doritos.com.

About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay

FAQ

When will Doritos 3D Crunch be available in stores?

Doritos 3D Crunch will be available starting December 28.

What flavors are offered for Doritos 3D Crunch?

The new Doritos 3D Crunch comes in Spicy Ranch and Chili Cheese Nacho flavors.

What is the price of Doritos 3D Crunch?

The suggested retail price is $4.29 for a 6 oz. bag and $1.89 for a 2 oz. bag.

Who is promoting the return of Doritos 3D Crunch?

Actress Ali Landry, known from the original Doritos commercial, is promoting the snack.

What is the significance of the Doritos 3D Crunch launch?

The launch is significant as it brings back a nostalgic product while appealing to current snacking trends.