Chester Cheetah® and Celebrity Chef Friends Team Up to Launch First-Ever Cheetos® Holiday Cookbook

Rhea-AI Summary

On Nov. 12, 2020, Chester Cheetah launched the first-ever official Cheetos holiday cookbook, "BON-APPE-CHEETOS," featuring 22 inventive recipes from celebrity chefs like Anne Burrell and Richard Blais. The cookbook is available for a minimum donation of $35 to World Central Kitchen's COVID-relief fund, benefiting #ChefsForAmerica. This initiative coincides with a growing trend of home cooking, with a recent survey indicating that 63% of Americans seek unique recipes to entertain themselves. The cookbook aims to bring cheesy inspiration to holiday meals.

Positive

• Launch of the official Cheetos holiday cookbook promotes brand engagement.
• Celebrity chef collaboration enhances brand visibility and consumer interest.
• Donation model for the cookbook supports a charitable cause, enhancing brand image.
• The initiative aligns with rising consumer trend of cooking at home, potentially increasing product usage.

Negative

• None.

PLANO, Texas, Nov. 12, 2020 /PRNewswire/ -- Just in time for a wintry season sure to be anything but traditional, Chester Cheetah is here to bring a little holiday cheer — rather, "Cheetle®" — to his favorite seasonal dishes with the launch of the first-ever official Cheetos holiday cookbook.

"BON-APPE-CHEETOS: A Holiday Cookbook by Chester & Friends" launches today and features 22 inventive and delicious new recipes from Chester and his professional chef pals including Anne Burrell, Richard Blais, Ronnie Woo and Casey Webb. Cheetos lovers can get their paws on a limited-edition cookbook by donating to World Central Kitchen #ChefsforAmerica COVID-relief fund. Select cookbook recipes will also be available digitally through PepsiCo Foods' newest online recipe hub, MoreSmilesWithEveryBite.com

The cookbook brings fans cheesy inspiration for every holiday course from appetizers, side dishes and entrees to one-of-a-kind cocktails and desserts. Each recipe was crafted with care — and a little Chester mischief — to bring a delightful Cheetos twist to classic holiday staples. Marquee dishes include the famous Flamin' Hot® Friendsgiving Turkey, Chester's Kickin' Cornbread Dressing, Chester's Cheesy Skillet Corn and Good, Better, Best Pumpkin Pie.

"BON-APPE-CHEETOS" helps launch PepsiCo Foods' newest recipe hub created to provide more smiles and at-home recipe ideas from Frito-Lay® and Quaker®. A recent PepsiCo Foods Snack Index survey found people are seeking unique recipe ideas now more than ever — with 63 percent of Americans planning to use cooking at home as a way to stay entertained during COVID-19, and the same amount agreeing they need more inspiration.

"For years the Cheetos brands' passionate fanbase has inspired us with their creative use of Cheetos as a cheesy, crunchy or spicy recipe ingredient, so we're thrilled to return the favor with these exclusive holiday recipes," said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. "Broader than Cheetos, we're seeing incredible trends of at-home mealtime occasions on the rise, so we created a PepsiCo Foods recipe hub that can serve as a one-stop shop for recipes ranging from Cheetos 'Mashed Paw-Tatoes' to Quaker Chocolate Brownie Oatmeal Cookies. It's sure to bring a smile to snack fans' faces this holiday season."

Beginning today, fans can visit Cheetos.com to make a minimum $35.00 donation to World Central Kitchen to receive a cookbook while supplies last. All donations from the cookbook will benefit World Central Kitchen's #ChefsForAmerica COVID relief initiative. Fans can also share their favorite Cheetos-inspired recipes on social for the chance to win a hardcopy starting November 13. See here for more for details and rules on how to enter. Keep an eye on Chester's social media for a chance to help him raise an additional $75,000 for #ChefsForAmerica. Visit MoreSmilesWithEveryBite.com to access select recipes from the book for free.

About Cheetos 
Cheetos is one of the many brands that make up Frito-Lay North America, the $16 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America

FAQ

What is the Cheetos holiday cookbook about?

The Cheetos holiday cookbook, "BON-APPE-CHEETOS," features 22 creative recipes inspired by Cheetos and created by celebrity chefs.

How can I obtain the Cheetos holiday cookbook?

You can receive the cookbook by making a minimum donation of $35 to World Central Kitchen's COVID-relief fund.

When was the Cheetos holiday cookbook launched?

The Cheetos holiday cookbook was launched on November 12, 2020.

What charitable initiative is associated with the Cheetos cookbook?

The cookbook supports the #ChefsForAmerica COVID-relief fund through donations.

Who are the celebrity chefs involved in the Cheetos holiday cookbook?

Celebrity chefs involved include Anne Burrell, Richard Blais, Ronnie Woo, and Casey Webb.

What trends does the Cheetos holiday cookbook reflect?

The cookbook reflects the trend of increased home cooking, with 63% of Americans seeking new recipe ideas.