Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization
Pegasystems (NASDAQ: PEGA) has launched Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool designed to enhance customer engagement programs. The solution, powered by Pega GenAI Blueprint, helps marketing and customer experience teams design and visualize customer journeys more effectively.
The tool addresses a critical market need, as nearly one-third of organizations struggle to incorporate customer journey maps into their customer experience efforts. Key features include real-time strategy visualization, cross-functional alignment capabilities, and seamless integration with Pega Customer Decision Hub.
The platform enables users to:
- Build real-world artifacts, offers, and treatments with dynamic visual experiences
- Plan multi-channel strategies more effectively
- Maintain brand voice consistency across channels
- Simulate customer interactions and adapt to behavioral changes
Pegasystems (NASDAQ: PEGA) ha lanciato Pega Customer Engagement Blueprint, uno strumento di collaborazione potenziato dall'IA generativa progettato per migliorare i programmi di coinvolgimento dei clienti. La soluzione, alimentata da Pega GenAI Blueprint, aiuta i team di marketing e customer experience a progettare e visualizzare i percorsi dei clienti in modo più efficace.
Questo strumento risponde a un'esigenza critica del mercato, poiché quasi un terzo delle organizzazioni fatica a integrare le mappe del percorso del cliente nei propri sforzi di esperienza cliente. Le principali caratteristiche includono la visualizzazione della strategia in tempo reale, capacità di allineamento cross-funzionale e integrazione fluida con Pega Customer Decision Hub.
La piattaforma consente agli utenti di:
- Creare artefatti, offerte e trattamenti reali con esperienze visive dinamiche
- Pianificare strategie multicanale in modo più efficace
- Mantenere la coerenza della voce del marchio attraverso i canali
- Simulare interazioni con i clienti e adattarsi ai cambiamenti comportamentali
Pegasystems (NASDAQ: PEGA) ha lanzado Pega Customer Engagement Blueprint, una herramienta de colaboración impulsada por IA generativa diseñada para mejorar los programas de compromiso del cliente. La solución, impulsada por Pega GenAI Blueprint, ayuda a los equipos de marketing y experiencia del cliente a diseñar y visualizar los recorridos del cliente de manera más efectiva.
La herramienta aborda una necesidad crítica del mercado, ya que casi un tercio de las organizaciones luchan por incorporar mapas de recorrido del cliente en sus esfuerzos de experiencia del cliente. Las características clave incluyen visualización de estrategia en tiempo real, capacidades de alineación interfuncional e integración fluida con Pega Customer Decision Hub.
La plataforma permite a los usuarios:
- Construir artefactos, ofertas y tratamientos del mundo real con experiencias visuales dinámicas
- Planificar estrategias multicanal de manera más efectiva
- Mantener la coherencia de la voz de la marca a través de los canales
- Simular interacciones con los clientes y adaptarse a los cambios de comportamiento
페가시스템즈 (NASDAQ: PEGA)가 고객 참여 프로그램을 향상시키기 위해 설계된 생성 AI 기반 협업 도구인 Pega Customer Engagement Blueprint를 출시했습니다. Pega GenAI Blueprint에 의해 지원되는 이 솔루션은 마케팅 및 고객 경험 팀이 고객 여정을 보다 효과적으로 설계하고 시각화하는 데 도움을 줍니다.
이 도구는 고객 경험 노력에 고객 여정 지도를 통합하는 데 어려움을 겪는 조직이 거의 3분의 1에 달하는 중요한 시장의 요구를 해결합니다. 주요 기능으로는 실시간 전략 시각화, 부서 간 조정 기능 및 Pega Customer Decision Hub와의 원활한 통합이 포함됩니다.
이 플랫폼은 사용자가 다음을 수행할 수 있도록 합니다:
- 역동적인 시각적 경험으로 실제 아티팩트, 제안 및 치료를 구축합니다
- 멀티채널 전략을 보다 효과적으로 계획합니다
- 채널 간 브랜드 목소리의 일관성을 유지합니다
- 고객 상호작용을 시뮬레이션하고 행동 변화에 적응합니다
Pegasystems (NASDAQ: PEGA) a lancé Pega Customer Engagement Blueprint, un outil de collaboration alimenté par l'IA générative conçu pour améliorer les programmes d'engagement client. La solution, soutenue par Pega GenAI Blueprint, aide les équipes de marketing et d'expérience client à concevoir et visualiser les parcours clients de manière plus efficace.
Cet outil répond à un besoin critique du marché, car près d'un tiers des organisations ont du mal à intégrer des cartes de parcours client dans leurs efforts d'expérience client. Les principales caractéristiques comprennent la visualisation de la stratégie en temps réel, des capacités d'alignement interfonctionnel et une intégration fluide avec Pega Customer Decision Hub.
La plateforme permet aux utilisateurs de:
- Créer des artefacts, des offres et des traitements réels avec des expériences visuelles dynamiques
- Planifier des stratégies multicanales de manière plus efficace
- Maintenir la cohérence de la voix de la marque à travers les canaux
- Simuler des interactions avec les clients et s'adapter aux changements de comportement
Pegasystems (NASDAQ: PEGA) hat Pega Customer Engagement Blueprint gestartet, ein von generativer KI unterstütztes Kollaborationstool, das darauf abzielt, die Kundenbindungsprogramme zu verbessern. Die Lösung, die von Pega GenAI Blueprint betrieben wird, hilft Marketing- und Customer Experience-Teams, Kundenreisen effektiver zu gestalten und zu visualisieren.
Das Tool adressiert ein kritisches Marktbedürfnis, da fast ein Drittel der Organisationen Schwierigkeiten hat, Kundenreise-Karten in ihre Kundenbindungsefforts zu integrieren. Zu den wichtigsten Funktionen gehören die Visualisierung von Strategien in Echtzeit, die Möglichkeit zur funktionsübergreifenden Abstimmung und die nahtlose Integration mit Pega Customer Decision Hub.
Die Plattform ermöglicht es den Benutzern:
- Echte Artefakte, Angebote und Behandlungen mit dynamischen visuellen Erlebnissen zu erstellen
- Multichannel-Strategien effektiver zu planen
- Die Konsistenz der Markenstimme über die Kanäle hinweg aufrechtzuerhalten
- Kundeninteraktionen zu simulieren und sich an Verhaltensänderungen anzupassen
- Launch of new AI-powered customer engagement tool expanding product portfolio
- Addresses significant market need (1/3 of organizations struggle with journey mapping)
- Immediate availability for all Pega login holders
- Integration with existing Pega Customer Decision Hub platform
- None.
Insights
Pega's launch of Customer Engagement Blueprint represents a strategic enhancement to their AI-powered marketing technology stack, though its immediate financial impact may be compared to major platform overhauls or acquisitions.
This release directly addresses a substantial market need: according to Gartner data cited in the announcement, nearly one-third of organizations struggle to operationalize customer journey mapping. The timing is particularly relevant as enterprises increasingly seek to justify their marketing technology investments with measurable returns in customer engagement and revenue growth.
From a competitive standpoint, this launch strengthens Pega's position against both established enterprise players (Adobe, Salesforce) and specialized customer journey orchestration vendors. The integration with Pega's Customer Decision Hub creates a more cohesive ecosystem that could improve customer retention and potentially drive upsell opportunities within Pega's existing $6.59B market cap business.
What's particularly notable is how this tool democratizes access to AI-powered journey design. By making these capabilities accessible to "any user at any stage," Pega is potentially expanding its addressable user base within client organizations beyond technical specialists. This aligns with the broader enterprise software trend toward business-user-friendly tools that don't require deep technical expertise.
For investors, three aspects warrant attention:
- This enhancement may accelerate deal cycles by providing more tangible demonstrations of ROI potential during the sales process
- The immediate availability suggests potential revenue recognition in the current fiscal period
- The endorsement from Coforge indicates partner ecosystem enthusiasm, which historically correlates with improved distribution efficiency
However, the announcement lacks specific financial projections or pricing details. The tool appears to be included with existing Pega logins rather than representing a standalone revenue stream, suggesting its primary value is in enhancing the attractiveness of Pega's broader platform rather than directly generating significant new revenue.
While evolutionary rather than revolutionary, this enhancement reinforces Pega's commitment to its AI-driven enterprise transformation strategy, which has been central to its recent market positioning and growth narrative.
Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement
Generate and validate key messaging and brand voice with Pega Customer Engagement Blueprint (Graphic: BusinessWire)
According to Gartner, almost one-third of organizations still find it challenging to incorporate their customer journey maps into their overall customer experience efforts. And while many brands use customer journey mapping tools to help, most lack adaptive real-time insights and are limited to static journey mapping that doesn’t reflect actual customer behavior. Pega Customer Engagement Blueprint leverages Pega’s powerful AI framework so users can collaborate online, map their vision from data models to brand strategy, and create a comprehensive roadmap for customer-centric programs that drive results.
Pega Customer Engagement Blueprint enables brands to optimize AI-driven personalization and journey orchestration, helping users quickly visualize customer journeys and improve strategies with new offers and capabilities. Whether creating a new program or expanding a current one, the tool can quickly design enterprise-grade strategies to simulate what a customer will experience with different marketing messages, offers, and programs. With Pega Customer Engagement Blueprint, any user at any stage in their organization’s customer engagement transformation can map out a robust program and understand how to apply those engagement strategies. Additional benefits include:
- Better cross-functional alignment: Stakeholders can map, simulate, and visualize their engagement strategies in real time and quickly socialize with other stakeholders. This means less back-and-forth between teams so organizations can react quickly and efficiently to market changes or shifts in customer behavior.
- Quickly build real-world artifacts, offers, and treatments: A dynamic visual experience allows users to see engagement messages change in real time based on the parameters they set. The tool can instantly build marketing treatments and offers according to user preference that can be implemented across channels and programs.
- More strategic multi-channel planning: Users benefit from a strategic roadmap for harmonizing multi-channel execution. This helps deliver a clear and consistent vision for meaningful customer interactions and simulate how those interactions adapt as customers move and change directions throughout their journeys.
- Seamless brand voice consistency: Brands can easily input organizational data into Pega Customer Engagement Blueprint to ensure outputs adhere to their unique voice. This not only creates a better, more tailored experience for each customer, but also yields consistent, brand-aligned experiences across all channels.
- Integration with Pega Customer Decision HubTM: Pega Customer Decision Hub clients can quickly import their blueprints into 1:1 Operations Manager, which helps streamline change management processes. This integration helps brands uplevel existing engagement strategies with the ability to plan, build, test, and deploy adjustments to their next-best-action strategies faster and more accurately than before.
Pega Customer Engagement Blueprint is available now for anyone with a Pega login. For more information, visit https://www.pega.com/cdhblueprint.
Quotes and Commentary:
“Brands know customer demands are increasing and need fast and engaging personalized interactions to stay relevant,” said Rob Walker, general manager, 1:1 customer engagement, Pega. “Pega Customer Engagement Blueprint enables organizations to effortlessly visualize and simulate engagement strategies for any scenario across all channels and apply them in the real world. This helps brands quickly adapt and meet customers wherever they are on their journeys, resulting in stronger and more profitable customer relationships."
“Pega Customer Engagement Blueprint represents a significant leap forward in how businesses can engage with their customers,” said Ryan Jessop, SVP and CXForward business unit head, Coforge. “This tool will empower marketing and AI practitioners to design and execute customer engagement strategies with unparalleled precision and scalability. Pega Customer Engagement Blueprint enhances organizations’ ability to deliver personalized experiences at scale and helps ensure our clients can stay ahead in an increasingly competitive market. We anticipate this having a transformative impact on our customers' marketing programs.”
Supporting Resources:
- Product information: Pega Customer Engagement Blueprint
- Product information: Pega GenAI Blueprint
About Pega
Pega is The Enterprise Transformation CompanyTM that helps organizations Build for Change® with enterprise AI decisioning and workflow automation. Many of the world’s most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit www.pega.com.
All trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225477319/en/
Press Contact:
Ilena Ryan
Ilena.ryan@pega.com
(617) 866-6722
Twitter: @pega
Source: Pegasystems Inc.
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