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Digital Video Series Shows Customers Simple Ways to Make Homes More Fire Resistant
Rhea-AI Impact
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Rhea-AI Summary
This weekend, PG&E launches a new video series titled ‘7 Saturdays to a More Fire-Resistant Home’, aimed at helping California homeowners mitigate wildfire risks. Led by David Hawks, a former CAL FIRE Chief, the series offers practical advice on creating defensible space and preparing for evacuations. With over 90% of California experiencing drought, the initiative is crucial for safety. Each week, new episodes will air on PG&E's Safety Action Center, providing resources for emergency preparedness.
Positive
Launch of a public safety initiative aimed at wildfire preparedness.
Expert guidance from David Hawks, increasing credibility of the initiative.
Practical, actionable steps provided to homeowners to enhance safety.
Negative
High wildfire risk in California due to severe drought conditions.
Limited impact on direct financial performance or customer engagement.
This Weekend, Spend a Little Time with a PG&E Safety Specialist as ‘7 Saturdays to a More Fire-Resistant Home’ WalksCalifornia Homeowners Through Steps to Protect Themselves and Their Property from Fires
SAN FRANCISCO--(BUSINESS WIRE)--
Before heading to the hardware store this weekend, enjoy a cup of coffee as you watch co-host, David Hawks, former CAL FIRE Chief of the Butte Unit and current PG&E Senior Public Safety Specialist in a video series, “7 Saturdays to a More Fire-Resistant Home,” that will demonstrate tangible steps that Californians can take to harden their homes against wildfires and help keep their families and communities safe.
With over 90% of California experiencing drought, the state faces unprecedented wildfire risk this year. PG&E can help customers be better prepared for this upcoming wildfire season and any emergency.
“The little actions we take today can better protect our homes and communities from wildfire,” Hawks said. With over 31 years serving California as a firefighter, Hawks understands simple tasks can help protect homes. In the series he uses his expertise to show Californians:
How to create and maintain defensible space around their properties
Cost-effective ways to harden their homes
Tips to help families prepare for a potential evacuation during a wildfire
Other simple steps a typical resident can accomplish in a single day
You can watch the first episode now on the Safety Action Center (safetyactioncenter.pge.com), PG&E’s online preparedness resource which provides information to help customers keep their families, homes, and businesses safe during natural disasters and other emergencies. New episodes will launch every week, for seven weeks, naturally.
About PG&E
Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is a combined natural gas and electric utility serving more than 16 million people across 70,000 square miles in Northern and Central California. For more information, visit pge.com and pge.com/news.