Potbelly Sandwich Works Expands in Virginia Markets with Franchise Expansion Led by Former CEO
Potbelly (NASDAQ: PBPB) has announced a significant expansion in Northern Virginia through an extended Shop Development Agreement (SDA). The agreement involves former CEO Bryant Keil and his son Hampden Keil, who will develop eight new locations in the region.
This expansion is part of Potbelly's strategic growth plan to increase its presence through franchising in Virginia and other key markets nationwide. The company is actively seeking partnerships with multi-unit operators to expand into remaining untapped territories in Virginia and Maryland.
The initiative leverages Bryant Keil's extensive experience as former CEO, combining it with his son Hampden's expertise to deliver Potbelly's signature offerings including toasted sandwiches, hand-dipped shakes, and soups. The new locations are expected to create multiple job opportunities in the local communities.
Potbelly (NASDAQ: PBPB) ha annunciato una significativa espansione in Virginia del Nord attraverso un'estesa Accordo di Sviluppo per Negozi (SDA). L'accordo coinvolge l'ex CEO Bryant Keil e suo figlio Hampden Keil, che svilupperanno otto nuove sedi nella regione.
Questa espansione fa parte del piano di crescita strategico di Potbelly per aumentare la sua presenza attraverso il franchising in Virginia e in altri mercati chiave a livello nazionale. L'azienda sta attivamente cercando partnership con operatori multi-unità per espandersi nei territori ancora inesplorati in Virginia e Maryland.
L'iniziativa sfrutta l'ampia esperienza di Bryant Keil come ex CEO, combinandola con l'expertise di suo figlio Hampden per offrire le specialità di Potbelly, tra cui panini tostati, frullati immersi a mano e zuppe. Le nuove sedi dovrebbero creare molteplici opportunità di lavoro nelle comunità locali.
Potbelly (NASDAQ: PBPB) ha anunciado una expansión significativa en el norte de Virginia a través de un Acuerdo de Desarrollo de Tiendas (SDA) ampliado. El acuerdo involucra al ex CEO Bryant Keil y su hijo Hampden Keil, quienes desarrollarán ocho nuevas ubicaciones en la región.
Esta expansión es parte del plan estratégico de crecimiento de Potbelly para aumentar su presencia a través del franquiciado en Virginia y otros mercados clave a nivel nacional. La empresa está buscando activamente asociaciones con operadores de múltiples unidades para expandirse en los territorios aún no explotados en Virginia y Maryland.
La iniciativa aprovecha la amplia experiencia de Bryant Keil como ex CEO, combinándola con la experiencia de su hijo Hampden para ofrecer las especialidades de Potbelly, que incluyen sándwiches tostados, batidos sumergidos a mano y sopas. Se espera que las nuevas ubicaciones creen múltiples oportunidades laborales en las comunidades locales.
Potbelly (NASDAQ: PBPB)는 북버지니아에서 확장된 매장 개발 계약(SDA)을 통해 중요한 확장을 발표했습니다. 이 계약에는 전 CEO인 브라이언트 카일과 그의 아들 햄프든 카일이 포함되어 있으며, 이들은 해당 지역에 여덟 개의 새로운 매장을 개발할 예정입니다.
이번 확장은 버지니아와 전국의 주요 시장에서 프랜차이징을 통해 존재감을 높이기 위한 Potbelly의 전략적 성장 계획의 일환입니다. 회사는 버지니아와 메릴랜드의 미개척 지역으로 확장하기 위해 다수의 매장을 운영하는 사업자와의 파트너십을 적극적으로 모색하고 있습니다.
이 이니셔티브는 전 CEO인 브라이언트 카일의 풍부한 경험을 활용하고, 그의 아들 햄프든의 전문성을 결합하여 Potbelly의 시그니처 제품인 구운 샌드위치, 수제 쉐이크, 수프 등을 제공합니다. 새로운 매장은 지역 사회에 여러 일자리 기회를 창출할 것으로 예상됩니다.
Potbelly (NASDAQ: PBPB) a annoncé une expansion significative en Virginie du Nord grâce à un Accord de Développement de Magasins (SDA) élargi. L'accord implique l'ancien PDG Bryant Keil et son fils Hampden Keil, qui développeront huit nouveaux emplacements dans la région.
Cette expansion fait partie du plan de croissance stratégique de Potbelly pour accroître sa présence par le biais de la franchise en Virginie et dans d'autres marchés clés à l'échelle nationale. L'entreprise recherche activement des partenariats avec des opérateurs multi-unités pour se développer dans les territoires encore inexplorés en Virginie et dans le Maryland.
L'initiative repose sur l'expérience approfondie de Bryant Keil en tant qu'ancien PDG, combinée à l'expertise de son fils Hampden pour offrir les spécialités de Potbelly, y compris des sandwichs grillés, des milkshakes trempés à la main et des soupes. Les nouveaux emplacements devraient créer de multiples opportunités d'emploi dans les communautés locales.
Potbelly (NASDAQ: PBPB) hat eine bedeutende Expansion in Nordvirginia durch eine erweiterte Shop-Entwicklungsvereinbarung (SDA) angekündigt. Die Vereinbarung beinhaltet den ehemaligen CEO Bryant Keil und seinen Sohn Hampden Keil, die acht neue Standorte in der Region entwickeln werden.
Diese Expansion ist Teil von Potbellys strategischem Wachstumsplan, um die Präsenz durch Franchising in Virginia und anderen wichtigen Märkten landesweit zu erhöhen. Das Unternehmen sucht aktiv Partnerschaften mit Multi-Unit-Betreibern, um in unerschlossene Gebiete in Virginia und Maryland zu expandieren.
Die Initiative nutzt die umfangreiche Erfahrung von Bryant Keil als ehemaligem CEO und kombiniert sie mit dem Fachwissen seines Sohnes Hampden, um die charakteristischen Angebote von Potbelly, einschließlich gerösteter Sandwiches, handgetauchter Shakes und Suppen, anzubieten. Es wird erwartet, dass die neuen Standorte zahlreiche Arbeitsplätze in den lokalen Gemeinschaften schaffen.
- Strategic expansion with 8 new franchise locations in Northern Virginia
- Experienced leadership with former CEO as franchisee
- Creation of new local employment opportunities
- None.
Insights
This franchise expansion agreement carries strategic significance beyond typical store growth. The addition of 8 new locations in Northern Virginia represents approximately 3% expansion to Potbelly's current store count, but the real value lies in the unique advantages of this particular partnership.
Having former CEO Bryant Keil lead this expansion brings exceptional operational knowledge and proven execution capability. Keil's tenure as CEO coincided with Potbelly's most significant growth phase, suggesting deep understanding of the brand's success factors and market dynamics. This expertise typically translates to faster store ramp-up periods and higher operational efficiency.
The Northern Virginia market selection is particularly strategic due to several factors:
- High median household income demographics align with Potbelly's premium-casual positioning
- Dense office worker population supports the important lunch daypart
- Market's proximity to existing DC operations enables supply chain efficiencies
- Regional expansion allows for marketing synergies and brand awareness building
From a franchise development perspective, having a former CEO as franchisee serves as a powerful validation tool for attracting additional high-quality multi-unit operators. This could accelerate franchise recruitment in remaining territories, particularly in Virginia and Maryland where Potbelly is actively seeking partners.
The agreement demonstrates execution of Potbelly's shop development strategy, which focuses on partnering with experienced multi-unit operators in targeted markets. This approach typically yields better unit economics and faster market penetration compared to single-unit franchisees.
CHICAGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB), the beloved neighborhood sandwich shop, is excited to announce a major expansion in the Northern Virginia market through an extension of its Shop Development Agreement (SDA). This new agreement builds on the company’s existing partnership with former CEO Bryant Keil and his son Hampden Keil, with plans to open additional Potbelly locations in several areas of Northern Virginia.
The development of these eight locations aligns with Potbelly’s strategic growth plan to expand its footprint through franchising in the State of Virgina and other key markets nationwide. The company remains eager to partner with passionate multi-unit operators to expand its footprint in its remaining untapped territories in the State of Virginia and Maryland.
With a focus on enriching the dining options in Virginia, this expansion underscores the brand’s commitment to fostering strong connections with its customers and communities.
Bryant Keil, former CEO of Potbelly, brings unparalleled experience and passion for the brand’s mission to his role as a franchisee. Together with his son, Hampden Keil, the duo is poised to expand Potbelly’s presence in Virginia, delivering the brand’s signature toasted sandwiches, hand-dipped shakes, flavorful soups, and warm, welcoming atmosphere to these bustling communities. Their combined expertise and dedication continue to enhance Potbelly’s reputation for creating vibrant neighborhood hubs.
The new shops are expected to contribute to local economic growth by creating numerous job opportunities. Further announcements regarding specific site locations and grand opening events will be shared as plans progress.
For more information about Potbelly Sandwich Works’ available franchise opportunities, please contact:
Maureen DiStefano
Sales Director, Potbelly Sandwich Works
Phone: 445-287-1182
Email: Maureen.Distefano@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com.
FAQ
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