Potbelly Sandwich Works Announces Six New Shops in Winston-Salem Market Expansion
Potbelly (NASDAQ: PBPB) has announced a significant expansion in North Carolina through a new Shop Development Agreement (SDA) with franchisees Dion and Keish Hilliard. The agreement includes the opening of six new locations across Winston-Salem, Greensboro, and Burlington markets.
This expansion adds to Potbelly's existing presence in North Carolina, where they currently operate shops in Cary, Durham, Morrisville, and Fort Liberty. The development represents a key step in the company's strategic plan to expand its footprint through franchising in the Carolinas and other key markets nationwide.
The new locations will create multiple job opportunities in the region, contributing to local economic growth. Specific site locations and opening dates will be announced later.
Potbelly (NASDAQ: PBPB) ha annunciato una significativa espansione in North Carolina attraverso un nuovo Accordo di Sviluppo Negozio (SDA) con i franchisor Dion e Keish Hilliard. L'accordo prevede l'apertura di sei nuove sedi nei mercati di Winston-Salem, Greensboro e Burlington.
Questa espansione si aggiunge alla presenza già esistente di Potbelly in North Carolina, dove attualmente gestiscono negozi a Cary, Durham, Morrisville e Fort Liberty. Lo sviluppo rappresenta un passo chiave nel piano strategico dell'azienda per espandere la propria presenza attraverso il franchising nelle Carolinas e in altri mercati chiave a livello nazionale.
Le nuove sedi creeranno numerose opportunità di lavoro nella regione, contribuendo alla crescita economica locale. Le specifiche località e le date di apertura saranno annunciate successivamente.
Potbelly (NASDAQ: PBPB) ha anunciado una expansión significativa en Carolina del Norte a través de un nuevo Acuerdo de Desarrollo de Tiendas (SDA) con los franquiciados Dion y Keish Hilliard. El acuerdo incluye la apertura de seis nuevas ubicaciones en los mercados de Winston-Salem, Greensboro y Burlington.
Esta expansión se suma a la presencia existente de Potbelly en Carolina del Norte, donde actualmente operan tiendas en Cary, Durham, Morrisville y Fort Liberty. El desarrollo representa un paso clave en el plan estratégico de la empresa para expandir su huella a través del franquiciado en las Carolinas y otros mercados clave a nivel nacional.
Las nuevas ubicaciones crearán múltiples oportunidades laborales en la región, contribuyendo al crecimiento económico local. Las ubicaciones específicas y las fechas de apertura se anunciarán más adelante.
Potbelly (NASDAQ: PBPB)는 프랜차이즈 Dion과 Keish Hilliard와 함께 새로운 매장 개발 계약(SDA)을 통해 노스캐롤라이나에서의 대규모 확장을 발표했습니다. 이 계약에는 여섯 개의 새로운 매장이 Winston-Salem, Greensboro 및 Burlington 시장에 열리는 것이 포함됩니다.
이번 확장은 노스캐롤라이나에서 Cary, Durham, Morrisville, Fort Liberty에 매장을 운영하고 있는 Potbelly의 기존 입지를 강화하는 것입니다. 이 개발은 캐롤라이나와 기타 주요 시장에서 프랜차이징을 통해 입지를 확장하려는 회사의 전략 계획에서 중요한 단계입니다.
새로운 매장은 지역 내 여러 일자리 기회를 창출하여 지역 경제 성장에 기여할 것입니다. 구체적인 위치와 개장 날짜는 나중에 발표될 예정입니다.
Potbelly (NASDAQ: PBPB) a annoncé une expansion significative en Caroline du Nord grâce à un nouvel Accord de Développement de Magasin (SDA) avec les franchisés Dion et Keish Hilliard. L'accord comprend l'ouverture de six nouveaux emplacements dans les marchés de Winston-Salem, Greensboro et Burlington.
Cette expansion s'ajoute à la présence existante de Potbelly en Caroline du Nord, où ils exploitent actuellement des magasins à Cary, Durham, Morrisville et Fort Liberty. Le développement représente une étape clé dans le plan stratégique de l'entreprise pour étendre son empreinte grâce au franchisage dans les Carolines et d'autres marchés clés à l'échelle nationale.
Les nouveaux emplacements créeront de nombreuses opportunités d'emploi dans la région, contribuant à la croissance économique locale. Les emplacements spécifiques et les dates d'ouverture seront annoncés ultérieurement.
Potbelly (NASDAQ: PBPB) hat eine bedeutende Expansion in North Carolina durch eine neue Shop-Entwicklungsvereinbarung (SDA) mit den Franchisenehmern Dion und Keish Hilliard angekündigt. Die Vereinbarung umfasst die Eröffnung von sechs neuen Standorten in den Märkten Winston-Salem, Greensboro und Burlington.
Diese Expansion ergänzt die bestehende Präsenz von Potbelly in North Carolina, wo sie derzeit Geschäfte in Cary, Durham, Morrisville und Fort Liberty betreiben. Die Entwicklung stellt einen wichtigen Schritt im strategischen Plan des Unternehmens dar, seine Präsenz durch Franchising in den Carolinas und anderen wichtigen Märkten im ganzen Land auszubauen.
Die neuen Standorte werden zahlreiche Arbeitsplätze in der Region schaffen und zum lokalen Wirtschaftswachstum beitragen. Konkrete Standorte und Eröffnungsdaten werden später bekannt gegeben.
- Secured franchise agreement for 6 new locations in North Carolina
- Strategic expansion into new markets through franchising
- Creating new job opportunities in the region
- None.
Insights
This franchise expansion agreement marks a calculated step in Potbelly's asset-light growth strategy, with several notable implications for investors:
The six-unit development deal in the Winston-Salem market represents approximately 2% unit growth for Potbelly's system-wide restaurant count. While modest in absolute terms, this expansion is strategically significant as it demonstrates the company's ability to attract qualified multi-unit operators in competitive markets. The Winston-Salem-Greensboro-High Point metropolitan area, with a population exceeding 1.5 million, presents attractive demographics for fast-casual dining concepts.
The franchise-led expansion model offers several advantages:
- Lower capital requirements and reduced operational risk compared to company-owned locations
- Higher-margin revenue streams through franchise fees and royalties (typically 5-6% of sales)
- Accelerated market penetration through experienced local operators
Market analysis suggests each new Potbelly location typically generates annual revenues between
The strategic selection of the Winston-Salem market is particularly noteworthy. The region's 4.2% annual food service sales growth exceeds the national average, while its relatively lower commercial real estate costs support favorable unit economics. The area's large student population and growing professional workforce align well with Potbelly's core customer demographic.
This expansion also signals confidence in Potbelly's competitive positioning within the fast-casual segment. The company's focus on toasted sandwiches and neighborhood shop atmosphere differentiates it from both traditional sub shops and broader fast-casual competitors, potentially supporting higher customer frequency and loyalty in new markets.
CHICAGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, is excited to announce its growth in the Winston-Salem, North Carolina market with the signing of a new Shop Development Agreement (SDA). The recently finalized agreement marks a franchise partnership with Dion and Keish Hilliard to open six new Potbelly locations across the Winston-Salem, Greensboro, and Burlington, NC markets.
The development of these six locations represents a significant step in Potbelly’s strategic plan to expand its footprint through franchising in the Carolinas and key markets nationwide. The company remains eager to partner with passionate multi-unit operators to expand its footprint in its remaining untapped territories of the Carolinas.
This expansion builds on the brand's established presence in North Carolina, with existing shops in Cary, Durham, Morrisville, and Fort Liberty. Known for its craveable toasted sandwiches, fresh ingredients, and welcoming atmosphere, Potbelly continues to resonate with customers seeking an elevated fast-casual dining experience.
Dion and Keish Hilliard bring a dynamic combination of business acumen and community-focused leadership to their partnership with Potbelly. Their commitment to excellence and passion for delivering high-quality food and exceptional service align seamlessly with the brand’s mission to create a warm and inviting neighborhood dining experience.
The new shops will contribute to economic growth in the region by creating several job opportunities. Specific site locations and grand opening details will be announced at a later date, bringing anticipation and excitement to communities across Winston-Salem and Burlington.
For more information about Potbelly Sandwich Works’ available franchise opportunities, please contact:
David Bulger
Sales Director, Potbelly Sandwich Works
Phone: 407-590-7591
Email: David.Bulger@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly Corporation Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com
FAQ
How many new Potbelly (PBPB) locations are planned for Winston-Salem area?
Who are the franchise partners for Potbelly's Winston-Salem expansion?
Where are Potbelly's current locations in North Carolina?
When will the new Potbelly locations open in Winston-Salem?
