Jazwares Signs Master Licensing Agreement With Paramount Global for Avatar: The Last Airbender
Jazwares, a leading toy company, has signed a master licensing agreement with Paramount Global to produce toys, costumes, and accessories for several iconic franchises, including Avatar: The Last Airbender, Dora, SpongeBob SquarePants, Star Trek, and Yellowstone. Jazwares will hold global rights to create figures, toy vehicles, dolls, plush, and playsets for Avatar: The Last Airbender and North American rights for costumes and accessories for other Paramount franchises. The product lines are expected to be available in retail stores by 2025. This collaboration aims to leverage Jazwares' expertise in translating intellectual properties into high-quality products, enhancing their portfolio with beloved pop culture stories and characters.
- Jazwares acquires global master rights for Avatar: The Last Airbender toys.
- Multi-contract deal includes North American rights for popular Paramount franchises.
- Partnership enhances Jazwares' portfolio with iconic characters and stories.
- Expected retail launch set for 2025, showcasing future growth potential.
- Jazwares has a proven track record in creating successful consumer products.
- Potential risks of over-reliance on licensed properties.
- Possible delays in retail launch affecting revenue projections.
- Competitive market landscape could impact sales performance.
Plus North America Multi-Contract Deals for All-New Costumes and Accessories Featuring Some of Paramount Global’s Biggest Properties Including Dora, SpongeBob SquarePants, Star Trek, and Yellowstone
(Graphic: Business Wire)
As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, and playsets for Nickelodeon’s Avatar: The Last Airbender franchise. In a multi-contract collaboration, Jazwares will also possess North American rights for costumes and accessories for Nickelodeon’s Avatar: The Last Airbender franchise and hit Paramount entertainment properties, including Dora, SpongeBob SquarePants, Star Trek and Yellowstone. The Paramount and Jazwares portfolio has an expected retail set in 2025.
“Joining forces with Paramount combines the world’s most beloved entertainment franchises with Jazwares’ unparalleled ability in authentically translating IP across toys and costumes like nobody else in the industry,” said Judd Karofsky, Executive Vice President, Jazwares. “This is an amazing collaboration for Jazwares – to expand our portfolio with some of pop culture’s most iconic stories and characters into products we know fans are going to love.”
“Jazwares has a proven track record of taking culture-defining brands – like Avatar: The Last Airbender and other Paramount franchises – and creating outstanding products for consumers to connect with,” said Lourdes Arocho, Senior Vice President, Consumer Products & Experiences, Paramount. “We are eager to get these product lines of toys and costumes into the hands of fans everywhere.”
About Jazwares
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
TM & © 2024 CBS Studios Inc. © 2024 Paramount Pictures Corp. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240529685386/en/
Bret Ingraham
Jazwares
bingraham@jazwares.com
Source: Jazwares
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