Bunnies, Eggs and Jelly Beans, Oh My! Frankford Candy Debuts New Easter Treats
Frankford Candy has introduced five new Easter treats, expanding its lineup with three PEEPS® treat sets and two Kellogg's® Rice Krispies® candy items. The new offerings include the PEEPS® Milkshake Kit, Flower Power Bunny Gift Set, and Race Car Driver Bunny Gift Set, priced between $7.99 and $8.99. Additionally, two Kellogg's® Rice Krispies® products include candy eggs and marshmallow rabbits, priced from $3.99 to $6.99. These new items will be available at popular retailers like Walmart, Target, and CVS, aiming to attract candy lovers this Easter season.
- Launch of five new Easter-themed products to enhance market presence.
- Collaboration with well-known brands like Kellogg's® and PEEPS® to attract consumers.
- None.
Assortment of new PEEPS® treat sets and
"People not only love to give and receive candy at Easter, but they also look forward to trying new items each year, especially when they involve favorite brands," said
It's not an Easter basket without PEEPS® Marshmallows. The three new PEEPS® treat sets joining
- PEEPS® Milkshake Kit has everything needed to make a marshmallow-flavored milkshake, including the milkshake mix, sprinkles, a glass jar and a plastic straw. This 3.56-ounce kit will be available at a suggested retail price of
at Walmart and Target stores nationwide.$8.99 - PEEPS® Flower Power Bunny Gift Set features a plush rainbow bunny with a flower headband and four pink PEEPS® Marshmallow Bunnies. This 1.5-ounce gift set will be available at a suggested retail price of
at Target, Walgreens, Meijer and CVS stores nationwide, as well as online at Amazon and FrankfordCandy.com.$7.99 - PEEPS® Race Car Driver Bunny Gift Set is a race-car-themed plush gift set that includes a yellow bunny with racing goggles and four blue PEEPS® Marshmallow Bunnies. This 1.5-ounce gift set will be available at a suggested retail price of
at Walmart stores nationwide.$7.99
Add some Snap! Crackle! Pop!™ to your Easter with two new
Kellogg's ® Rice Krispies® Candy Eggs are crispy, crunchy half-inch milk chocolate or flavored candy eggs made with popularKellogg's ® Rice Krispies® flavors — Marshmallow, Strawberry and Milk Chocolate. They will be available in either a 16-ounce variety pack that features all three flavors or a 9-ounce-ounce marshmallow-only bag, perfect for fans of the iconicKellogg's ® Rice Krispies® Treats. The assorted candy eggs will be available at a suggested retail price of at Walmart stores nationwide. The marshmallow-only version will be available at a suggested retail price of$6.99 at Target and CVS stores nationwide.$3.99 Kellogg's ® Rice Krispies® MarshmallowCandy Rabbit combines creamy marshmallow-flavored candy with original Rice Krispies® cereal in a rabbit shape for a crispy, crunchy treat. It comes in a 5-ounce individual size at a suggested retail price of and will be available at Target and Meijer stores nationwide, as well as online at Amazon.$4.99
Frankford fans can also find returning top-selling Easter candy to fill their gift baskets this year, including:
- Krabby Patties Mix features an assortment of individually wrapped gummy burgers popularized in the Nickelodeon TV series "SpongeBob SquarePants" in five flavors — Green Apple, Blue Raspberry, Cherry, Grape and Original. The 12.7-ounce bag will be available at a suggested retail price of
at Walmart stores nationwide.$6.99 - Welch's Jelly Beans are made with real fruit juice and offer a refreshing burst of flavor. The 12-ounce bag contains five flavors — Concord Grape, Strawberry, White Grape Peach, Raspberry and Orange — and will be available at a suggested retail price of
at Walgreens, CVS, Five Below, Kroger and other select stores nationwide, as well as online at Amazon and FrankfordCandy.com.$3.99 - Dunkin' Iced Coffee Flavored Jelly Beans feature an assortment of five flavors inspired by Dunkin's popular iced coffees — French Vanilla, Caramel Latte, Butter Pecan, Toasted Coconut and Hazelnut. The 12-ounce bag will be available at a suggested retail price of
at retailers nationwide, including Rite Aid, Meijer, Five Below, Walgreens and Kroger, as well as Amazon and FrankfordCandy.com.$3.99 Kellogg's ® Rice Krispies® Milk Chocolate Rabbit combines original Rice Krispies® cereal with milk chocolate in a rabbit shape for a tasty, crispy and crunchy Easter treat. It comes in a 1.6-ounce individual size at a suggested retail price of at Walmart, Five Below and Family Dollar stores nationwide, as well as a 5-ounce individual size at a suggested retail price of$1.25 at Walgreens, CVS, Rite Aid and Dollar General stores nationwide.$4.99
A look back:
To learn more about these treats, visit FrankfordCandy.com/Shop.
About
Founded in 1947,
About Just Born Quality Confections
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. As Just Born celebrates a century of sweetness, it has enjoyed being a part of family traditions and memories for 100 years. In 1923, the founder, Sam Born, opened a small candy shop in
About
At
About Nickelodeon
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in
About Welch's
Founded in 1869 and headquartered in
About Dunkin'
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel, and muffin categories. Dunkin' has earned a No. 1 ranking for customer loyalty in the coffee category for 16 years running. The company has more than 12,600 franchised restaurants in 40 countries worldwide. Dunkin' is part of the Inspire Brands family of restaurants. For more information, visit www.DunkinDonuts.com.
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FAQ
What new products did Frankford Candy launch for Easter 2023?
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