PAR Technology Reintroduces Core Products With New Brand Names
PAR Technology has announced the rebranding of two core products: Brink POS is now PAR POS, and PAR MENU is now PAR Ordering. This strategic move aims to simplify restaurant management and provide integrated solutions for operational efficiency. PAR POS offers enhanced scalability, in-store resilience, and faster transaction times. PAR Ordering supports all digital ordering touchpoints and streamlines marketplace order management.
The rebranding reflects PAR's commitment to creating a unified platform that supports growth, enhances guest satisfaction, and empowers restaurant operators. The transition for existing customers will be seamless, with all functionalities, support services, and integrations remaining intact.
PAR Technology ha annunciato il rebranding di due prodotti core: Brink POS è ora PAR POS, e PAR MENU è ora PAR Ordering. Questa mossa strategica mira a semplificare la gestione dei ristoranti e fornire soluzioni integrate per l'efficienza operativa. PAR POS offre una scalabilità migliorata, resilienza in negozio e tempi di transazione più rapidi. PAR Ordering supporta tutti i punti di contatto per gli ordini digitali e semplifica la gestione degli ordini nel marketplace.
Il rebranding riflette l'impegno di PAR a creare una piattaforma unificata che supporti la crescita, migliori la soddisfazione degli ospiti e potenzi gli operatori di ristoranti. La transizione per i clienti esistenti sarà senza intoppi, con tutte le funzionalità, i servizi di supporto e le integrazioni rimaste intatte.
PAR Technology ha anunciado el cambio de marca de dos productos fundamentales: Brink POS ahora se llama PAR POS, y PAR MENU ahora es PAR Ordering. Este movimiento estratégico tiene como objetivo simplificar la gestión de restaurantes y proporcionar soluciones integradas para la eficiencia operativa. PAR POS ofrece una escalabilidad mejorada, resiliencia en la tienda y tiempos de transacción más rápidos. PAR Ordering soporta todos los puntos de contacto digitales y optimiza la gestión de pedidos del marketplace.
El cambio de marca refleja el compromiso de PAR de crear una plataforma unificada que apoye el crecimiento, mejore la satisfacción del cliente y empodere a los operadores de restaurantes. La transición para los clientes existentes será fluida, manteniendo todas las funcionalidades, servicios de soporte e integraciones intactas.
PAR Technology는 두 개의 핵심 제품의 브랜드 변경을 발표했습니다: Brink POS는 이제 PAR POS가 되었고, PAR MENU는 PAR Ordering으로 변경되었습니다. 이 전략적 움직임은 레스토랑 관리의 간소화를 목표로 하며 운영 효율성을 위한 통합 솔루션을 제공합니다. PAR POS는 향상된 확장성, 매장 내 복원력, 그리고 더 빠른 거래 시간을 제공합니다. PAR Ordering은 모든 디지털 주문 접점을 지원하며, 마켓플레이스 주문 관리를 간소화합니다.
브랜드 변경은 PAR이 성장 지원, 고객 만족도 향상 및 레스토랑 운영자 권한 강화를 위한 통합 플랫폼을 구축하기 위한 노력을 반영합니다. 기존 고객을 위한 전환은 원활하게 이루어지며, 모든 기능, 지원 서비스 및 통합은 그대로 유지됩니다.
PAR Technology a annoncé le changement de marque de deux produits phares : Brink POS est désormais PAR POS, et PAR MENU est désormais PAR Ordering. Ce mouvement stratégique vise à simplifier la gestion des restaurants et à offrir des solutions intégrées pour une efficacité opérationnelle. PAR POS propose une évolutivité améliorée, une résilience en magasin et des temps de transaction plus rapides. PAR Ordering prend en charge tous les points de contact de commande numérique et rationalise la gestion des commandes sur le marché.
Le changement de marque reflète l'engagement de PAR à créer une plateforme unifiée qui soutient la croissance, améliore la satisfaction des clients et donne du pouvoir aux exploitants de restaurants. La transition pour les clients existants se fera sans encombre, toutes les fonctionnalités, services de soutien et intégrations restant intactes.
PAR Technology hat das Branding von zwei Kernprodukten angekündigt: Brink POS heißt jetzt PAR POS, und PAR MENU wird zu PAR Ordering. Dieser strategische Schritt zielt darauf ab, das Restaurant-Management zu vereinfachen und integrierte Lösungen für die betriebliche Effizienz bereitzustellen. PAR POS bietet verbesserte Skalierbarkeit, Resilienz im Geschäft und schnellere Transaktionszeiten. PAR Ordering unterstützt alle digitalen Bestellpunkte und optimiert das Bestellmanagement im Marketplace.
Das Rebranding spiegelt das Engagement von PAR wider, eine einheitliche Plattform zu schaffen, die Wachstum unterstützt, die Gästezufriedenheit verbessert und Restaurantbetreiber stärkt. Der Übergang für bestehende Kunden wird nahtlos sein, wobei alle Funktionen, Unterstützungsdienste und Integrationen intakt bleiben.
- PAR POS has achieved 3-second faster transaction times compared to industry average
- PAR POS has led to higher throughput and order accuracy in drive-thrus
- PAR POS has resulted in a 23% increase in repeat visits with native wallet
- PAR Ordering enables streamlined marketplace order management across leading delivery platforms
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Insights
The rebranding of PAR Technology's core products, while not immediately impactful to financials, signals a strategic shift towards a more unified and streamlined product offering. This move could potentially enhance brand recognition and simplify marketing efforts, which may lead to improved sales efficiency in the long term. The company's focus on operational efficiency and customer engagement aligns with current industry trends, particularly in the post-pandemic era where digital ordering and seamless operations are crucial.
The reported improvements in transaction speed and increased repeat visits are promising indicators of the technology's effectiveness. A
PAR's rebranding effort reflects a deeper technological integration and modernization of its product suite. The evolution of Brink POS to PAR POS, with its modular architecture and in-store resilience, addresses critical needs in the fast-paced restaurant environment. The ability to swiftly integrate new technologies is important in an industry where innovation can quickly become a competitive advantage.
The transition of PAR MENU to PAR Ordering, supporting multiple digital ordering touchpoints, is a strategic move in line with the industry's shift towards omnichannel presence. The consolidation of third-party orders into a single system is a significant technological advancement, potentially reducing operational complexities for restaurants. However, the true test will be in the seamless execution of these integrations and the system's ability to handle high-volume, multi-channel orders without compromising speed or accuracy.
Brink POS and PAR MENU Rebranded to PAR POS and PAR Ordering
Through strategic acquisitions and continuous innovation, PAR has assembled a suite of products designed to help restaurant brands differentiate themselves while driving operational efficiencies. This rebranding effort underscores PAR's commitment to creating a unified platform that supports growth, enhances guest satisfaction, and empowers restaurant operators to succeed.
Focused on Outcomes: Unifying Technology for Greater Efficiency
As part of this strategic initiative, Brink POS is now PAR POS, the next generation of point-of-sale technology delivering unmatched scalability and execution. With PAR POS’s evolved modular architecture and exceptional in-store resilience, restaurants can easily adapt to peak demand, protect operational continuity, and leverage a platform that swiftly integrates new technologies. In 2024 so far, PAR POS has unlocked significant value for operators through purposeful innovation such as diverse pay-at-table solutions, integrated EBT, supercharged enterprise reporting, and automated re-sequencing and order management for multi-lane drive-thrus. These enhancements have led to 3-second faster transaction times compared to the industry average, higher throughput and order accuracy in drive-thrus, and a
In addition, PAR MENU will transition to PAR Ordering, a comprehensive platform engineered to elevate customer experience and maximize ROI for restaurants by seamlessly supporting all digital ordering touchpoints—mobile, web, and kiosk – with ample customization possibilities. This platform enables restaurant brands to expand their digital presence, manage orders across all channels, and streamline delivery operations. Furthermore, PAR Ordering enables streamlined marketplace order management by consolidating external orders into a single system across leading delivery platforms. This centralization of third-party orders reduces errors, improves efficiency, and enhances both guest and staff satisfaction.
“As the restaurant industry rapidly evolves, PAR Technology is not just keeping pace—we’re setting the standard,” said Savneet Singh, CEO of PAR Technology. “The rebranding to PAR POS, and PAR Ordering is a strategic step forward, unifying our brand and simplifying our offerings. Our customers can expect the same unparalleled value and support, now with an even sharper focus on delivering solutions that drive better outcomes and meet their evolving needs."
A Seamless Transition
For existing customers, the transition to PAR POS and PAR Ordering will be entirely seamless, ensuring that all current functionalities, support services, and integrations remain intact and uninterrupted.
This rebranding follows the successful transition of STUZO to PAR Retail, further cementing PAR’s strategic vision of a unified platform that seamlessly serves both the restaurant and retail industries. The new brand identities will be rolled out over the coming months, with all products continuing to deliver the high standards of quality and innovation that customers expect from PAR Technology.
For more information about PAR Technology, please visit partech.com.
About PAR Technology
For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240912457425/en/
Christopher R. Byrnes (315) 743-8376
chris_byrnes@partech.com
Source: ParTech, Inc.
FAQ
What are the new names for Brink POS and PAR MENU after PAR Technology's rebranding?
How will PAR Technology's rebranding affect existing customers of Brink POS and PAR MENU?
What improvements does PAR POS offer compared to its predecessor, Brink POS?
How does PAR Ordering (formerly PAR MENU) benefit restaurant operations?
