Palo Alto Networks and NHL Announce Multiyear North American Partnership
Palo Alto Networks (NASDAQ: PANW) and the National Hockey League (NHL) have announced a multiyear North American partnership, designating PANW as the NHL's Official Cybersecurity Partner. The partnership builds upon their existing relationship since 2009, where PANW has provided the NHL with comprehensive cybersecurity solutions.
The NHL has standardized on Palo Alto Networks' solutions including next-generation firewalls, cloud security, and AI-powered security operations. The partnership includes exclusive marketing rights and will integrate PANW's brand across NHL's marketing, digital, and social media channels.
The collaboration aims to enhance the NHL's cybersecurity initiatives, focusing on improving threat blocking, IoT device security, reducing response time to security alerts, and enabling secure business initiatives and fan engagement. PANW's solutions include Prisma Access Browser for secure browsing and AI Access Security for safe AI application usage.
Palo Alto Networks (NASDAQ: PANW) e la National Hockey League (NHL) hanno annunciato una partnership pluriennale per il Nord America, designando PANW come Partner Ufficiale per la Cybersecurity della NHL. La partnership si basa sulla loro relazione esistente dal 2009, durante la quale PANW ha fornito alla NHL soluzioni complete di cybersecurity.
La NHL ha adottato le soluzioni di Palo Alto Networks, tra cui firewall di nuova generazione, sicurezza cloud e operazioni di sicurezza potenziate dall'IA. La partnership include diritti di marketing esclusivi e integrerà il marchio PANW attraverso i canali di marketing, digitali e social media della NHL.
La collaborazione mira a migliorare le iniziative di cybersecurity della NHL, concentrandosi sul miglioramento del blocco delle minacce, sulla sicurezza dei dispositivi IoT, sulla riduzione dei tempi di risposta agli avvisi di sicurezza e sull'abilitazione di iniziative commerciali sicure e coinvolgimento dei fan. Le soluzioni di PANW includono Prisma Access Browser per la navigazione sicura e AI Access Security per un utilizzo sicuro delle applicazioni IA.
Palo Alto Networks (NASDAQ: PANW) y la National Hockey League (NHL) han anunciado una asociación multianual para América del Norte, designando a PANW como el Socio Oficial de Ciberseguridad de la NHL. La asociación se basa en su relación existente desde 2009, donde PANW ha proporcionado a la NHL soluciones integrales de ciberseguridad.
La NHL ha estandarizado las soluciones de Palo Alto Networks, incluyendo cortafuegos de próxima generación, seguridad en la nube y operaciones de seguridad impulsadas por IA. La asociación incluye derechos de marketing exclusivos e integrará la marca PANW a través de los canales de marketing, digitales y de redes sociales de la NHL.
La colaboración tiene como objetivo mejorar las iniciativas de ciberseguridad de la NHL, centrándose en mejorar el bloqueo de amenazas, la seguridad de dispositivos IoT, reducir el tiempo de respuesta a alertas de seguridad y habilitar iniciativas comerciales seguras y el compromiso de los aficionados. Las soluciones de PANW incluyen Prisma Access Browser para una navegación segura y AI Access Security para un uso seguro de aplicaciones de IA.
팔로 알토 네트웍스 (NASDAQ: PANW)와 내셔널 하키 리그 (NHL)가 북미에서 다년간의 파트너십을 발표하며 PANW를 NHL의 공식 사이버 보안 파트너로 지정했습니다. 이 파트너십은 2009년부터 이어져 온 기존 관계를 바탕으로 하며, PANW는 NHL에 종합적인 사이버 보안 솔루션을 제공해왔습니다.
NHL은 차세대 방화벽, 클라우드 보안 및 AI 기반 보안 운영을 포함한 팔로 알토 네트웍스의 솔루션을 표준화했습니다. 이 파트너십은 독점적인 마케팅 권리를 포함하며, PANW의 브랜드를 NHL의 마케팅, 디지털 및 소셜 미디어 채널에 통합할 것입니다.
이번 협력은 NHL의 사이버 보안 이니셔티브를 강화하는 것을 목표로 하며, 위협 차단 개선, IoT 장치 보안, 보안 경고에 대한 응답 시간 단축, 안전한 비즈니스 이니셔티브 및 팬 참여를 가능하게 하는 데 집중하고 있습니다. PANW의 솔루션에는 안전한 브라우징을 위한 Prisma Access Browser와 안전한 AI 애플리케이션 사용을 위한 AI Access Security가 포함됩니다.
Palo Alto Networks (NASDAQ: PANW) et la National Hockey League (NHL) ont annoncé un partenariat pluriannuel pour l'Amérique du Nord, désignant PANW comme le Partenaire Officiel en Cybersécurité de la NHL. Ce partenariat s'appuie sur leur relation existante depuis 2009, au cours de laquelle PANW a fourni à la NHL des solutions complètes de cybersécurité.
La NHL a standardisé les solutions de Palo Alto Networks, y compris des pare-feu de nouvelle génération, la sécurité cloud et des opérations de sécurité alimentées par l'IA. Le partenariat comprend des droits de marketing exclusifs et intégrera la marque PANW à travers les canaux de marketing, numériques et de médias sociaux de la NHL.
La collaboration vise à améliorer les initiatives de cybersécurité de la NHL, en se concentrant sur l'amélioration du blocage des menaces, la sécurité des appareils IoT, la réduction du temps de réponse aux alertes de sécurité et la possibilité d'initiatives commerciales sécurisées et d'engagement des fans. Les solutions de PANW comprennent Prisma Access Browser pour une navigation sécurisée et AI Access Security pour une utilisation sûre des applications IA.
Palo Alto Networks (NASDAQ: PANW) und die National Hockey League (NHL) haben eine mehrjährige Partnerschaft für Nordamerika angekündigt, in der PANW als offizieller Cybersecurity-Partner der NHL benannt wird. Die Partnerschaft baut auf ihrer bestehenden Beziehung seit 2009 auf, in der PANW der NHL umfassende Cybersecurity-Lösungen bereitgestellt hat.
Die NHL hat die Lösungen von Palo Alto Networks standardisiert, darunter Next-Generation-Firewalls, Cloud-Sicherheit und KI-gestützte Sicherheitsoperationen. Die Partnerschaft umfasst exklusive Marketingrechte und wird die Marke PANW in die Marketing-, Digital- und Social-Media-Kanäle der NHL integrieren.
Die Zusammenarbeit zielt darauf ab, die Cybersecurity-Initiativen der NHL zu verbessern, mit einem Fokus auf die Verbesserung der Bedrohungsblockierung, die Sicherheit von IoT-Geräten, die Reduzierung der Reaktionszeit auf Sicherheitswarnungen und die Ermöglichung sicherer Geschäftsinitiativen und Fan-Engagements. Die Lösungen von PANW umfassen den Prisma Access Browser für sicheres Surfen und AI Access Security für die sichere Nutzung von KI-Anwendungen.
- Expansion of long-term partnership with major sports league strengthens PANW's market presence
- Exclusive marketing rights across NHL's channels provide significant brand exposure
- Demonstrates successful implementation of PANW's comprehensive security solution suite
- Validates PANW's capability in handling large-scale enterprise security needs
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Insights
Palo Alto Networks' formalized partnership with the NHL represents a strategic expansion of their 15-year relationship that began in 2009. The NHL's standardization on PANW's comprehensive security stack validates the company's platformization strategy - a key differentiator in a market still fragmented by point solutions.
Particularly notable is the NHL's adoption of PANW's AI-powered security solutions, including Prisma Access Browser and AI Access Security. This implementation showcases practical applications of PANW's substantial AI investments in high-visibility, complex environments with unique challenges like venue security, ticketing systems, and IoT device protection.
The partnership demonstrates PANW's ability to maintain and expand long-term enterprise relationships - a crucial metric for cybersecurity vendors. The NHL's commitment indicates strong product satisfaction, as large organizations rarely standardize on security vendors without thorough evaluation. While financial terms remain undisclosed, the exclusivity of marketing rights suggests meaningful commercial terms.
For PANW, the partnership's tangible metrics (improved threat blocking, enhanced IoT security, reduced MTTR) provide valuable case study material for similar enterprise sales opportunities. This high-profile deployment particularly strengthens PANW's positioning in the sports and entertainment vertical, where security requirements continue to grow with digital transformation initiatives.
This multiyear agreement elevates PANW from vendor to strategic partner status with the NHL, providing exclusive marketing rights across the league's digital and social channels. The timing aligns with PANW's 20th anniversary, creating a narrative opportunity to showcase both longevity and continued innovation in the highly competitive cybersecurity market.
The partnership structure follows a proven sports league sponsorship model, providing PANW with difficult-to-obtain marketing channels targeting enterprise decision-makers. Sports partnerships typically offer exceptional B2B relationship-building opportunities through executive hosting, creating high-value customer engagement opportunities that circumvent traditional sales barriers.
For PANW investors, this relationship demonstrates the company's ability to navigate enterprise procurement cycles and achieve the coveted "standardization" status that typically leads to expanded deployment footprints. The NHL's public acknowledgment of PANW's role in "continued innovation in areas such as AI and digital transformation" serves as third-party validation of PANW's strategic direction.
While partnership announcements without financial specifics often have minimal immediate revenue impact, the structural benefits shouldn't be overlooked. PANW gains a high-visibility reference customer, cross-selling opportunities across NHL franchises, and differentiated marketing channels in an industry where traditional marketing struggles to break through to security decision-makers.
Palo Alto Networks named Official Cybersecurity Partner of the NHL
Palo Alto Networks, celebrating its 20th anniversary this year, has provided the NHL with cybersecurity solutions since 2009. The NHL has standardized on Palo Alto Networks for network security with its next-generation firewalls (NGFWs), cloud security and AI-powered security operations, while enabling League employees to browse securely with Prisma® Access Browser and safely use AI apps with AI Access Security. Palo Alto Networks has been instrumental in bolstering the NHL's cybersecurity efforts.
This new partnership provides Palo Alto Networks with an array of exclusive marketing rights and designations that will connect the Palo Alto Networks brand with the NHL and its fans through the NHL's vast marketing, digital and social media channels throughout the duration of the partnership.
"In our pursuit to provide a safe and secure business and fan experience, we have found a true partner in Palo Alto Networks," said Dave Munroe, NHL Senior Vice President, Information Technology & Cybersecurity. "We continue to stay ahead of the game with Palo Alto Networks cloud, network, and security operations solutions. The addition of this partnership underscores the strength of our commitment to continued innovation in areas such as AI and digital transformation."
"Like us, the NHL is always innovating, and we are thrilled to embark on this partnership evolution. Through our platformization approach, we are committed to helping keep the NHL secure," said KP Unnikrishnan, Chief Marketing Officer from Palo Alto Networks. "We are proud to stand alongside the NHL as their trusted cybersecurity partner and look forward to continuing to deliver value to the NHL's business while seizing the opportunities of this deepened relationship."
By leveraging Palo Alto Networks advanced cybersecurity solutions, platforms and expertise, the NHL is poised to navigate the evolving threat landscape and deliver a world-class, secure experience for fans, players and all involved with the NHL. This partnership will have a tangible impact on the NHL's cybersecurity initiatives, including the improvement in the number of threats blocked per month, enhanced security for IoT devices, reduced mean time to respond (MTTR) to security alerts, increased enablement of business initiatives and elevated fan engagement from a secure user experience.
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About the NHL
The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the
Fans are engaged across the League's digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms.
The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL's investments in communities across
About Palo Alto Networks
Palo Alto Networks is the global cybersecurity leader, committed to making each day safer than the one before with industry-leading, AI-powered solutions in network security, cloud security and security operations. Powered by Precision AI, our technologies deliver precise threat detection and swift response, minimizing false positives and enhancing security effectiveness. Our platformization approach integrates diverse security solutions into a unified, scalable platform, streamlining management and providing operational efficiencies with comprehensive protection. From defending network perimeters to safeguarding cloud environments and ensuring rapid incident response, Palo Alto Networks empowers businesses to achieve Zero Trust security and confidently embrace digital transformation in an ever-evolving threat landscape. This unwavering commitment to security and innovation makes us the cybersecurity partner of choice.
At Palo Alto Networks, we're committed to bringing together the very best people in service of our mission, so we're also proud to be the cybersecurity workplace of choice, recognized among Newsweek's Most Loved Workplaces (2021-2024), with a score of 100 on the Disability Equality Index (2024, 2023, 2022), and HRC Best Places for LGBTQ+ Equality (2022). For more information, visit www.paloaltonetworks.com.
Palo Alto Networks, Precision AI, Prisma, and the Palo Alto Networks logo are registered trademarks of Palo Alto Networks, Inc. in
This press release contains forward-looking statements that involve risks, uncertainties and assumptions, including, without limitation, statements regarding the benefits, impact, or performance or potential benefits, impact or performance of our products and technologies or future products and technologies. These forward-looking statements are not guarantees of future performance, and there are a significant number of factors that could cause actual results to differ materially from statements made in this press release, including, without limitation: developments and changes in general market, political, economic, and business conditions; risks associated with managing our growth; risks associated with new products and subscription and support offerings; shifts in priorities or delays in the development or release of new offerings, or the failure to timely develop, release and achieve market acceptance of new products and subscriptions as well as existing products and subscription and support offerings; failure of our business strategies; rapidly evolving technological developments in the market for security products and subscription and support offerings; our customers' purchasing decisions and the length of sales cycles; our competition; our ability to attract and retain new customers; and our ability to acquire and integrate other companies, products, or technologies. We identify certain important risks and uncertainties that could affect our results and performance in our most recent Annual Report on Form 10-K, our most recent Quarterly Report on Form 10-Q, and our other filings with the
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FAQ
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