U.S. Functional Beverage Market Report 2022: Comprehensive Analysis on Market Drivers, Key Players, Trends and Forecasts Through 2026

Rhea-AI Summary

The report titled "2022 Functional Beverages in the U.S.: Market Essentials" from Beverage Marketing provides a comprehensive analysis of the functional beverage industry in the United States. It explores market trends, drivers, and segments, focusing on beverages that offer specific health benefits. The study examines historical, current, and projected market performances, addressing the impact of the coronavirus pandemic. The report covers categories such as protein drinks, probiotics, and functional waters, detailing market size and consumer demographics. Key insights include growth rate forecasts through 2026 and details on leading brands, including Oatly (NASDAQ: OTLY).

Positive

• The report projects significant growth in the functional beverage market through 2026.
• It provides in-depth analysis and reliable data on various beverage segments and their performance.

Negative

• None.

DUBLIN, Jan. 21, 2023 /PRNewswire/ -- The "2022 Functional Beverages in the U.S.: Market Essentials" report from Beverage Marketing has been added to  ResearchAndMarkets.com's offering.

 

Embracing the future of function.

This market report presents Beverage Marketing Corporation's research on functional beverages to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. This study examines trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report hones in on new-era wellness beverages, looking at the various segments and types.

Market drivers and need states are discussed and data and forecasts are provided. The impact of the coronavirus pandemic on the industry are also discussed.

This market research report looks at protein drinks, probiotics, functional water and other functional beverages, nutrient provision/meal replacement products and more, documenting their historical, current and projected performances.

The answers you need

Functional Beverages in the U.S.: Market Essentials provides in-depth market analysis, shedding light on various aspects of the segments through reliable data and discussions of what the numbers really mean. Questions answered include:

• Which segments in the United States have been growing historically and currently, and which have not?
• What percentage of the U.S. beverage market can be classified as belonging to the functional category, and how has this changed in recent years?
• What are the leading companies, and how have they been performing?
• Which segment has the highest growth? Which company has leading market share?
• What are the leading consumer benefit segments of the industry?
• How have functional beverages evolved from legacy categories?
• What are the prospects of the functional beverage category through 2026?

This report features

The Functional Beverages report provides an overview of the dozen or so beverage segments deemed to make up the functional beverage category and the market drivers and industry innovation that are likely to lead to expanded functional benefits in the years ahead.

Much more than a functional beverages market report per se, this study provides data and analysis of multiple facets of the industry and insight on the trends and consumer need states driving it. Volume, retail dollars, wholesale dollars and per capita consumption statistics are included.

The companies and brands that comprise the burgeoning super-category are vetted, anchoring them in the context of recent changes that have spurred growth. Advertising and demographic data of the sub-segments are documented.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the combined super-category as well as multiple facets of the functional beverages market including:

• Discussion of the need states underpinning demand for such healthy products, as well as examination of target markets and consumer benefit segments round out the research. The report gives greater perspective to its research by illustrating the increasingly strong relationship between functionality in the mainstream beverage marketplace and the consumer drivers that are fueling innovation in the segment. The report also sizes the functional beverage market by consumer benefit segment and tracks growth and share by benefit such as hydration, weight management, etc.
• Focus is placed on newer beverage types such as coconut water, energy drinks, kombucha, probiotics, oat milk, meal replacement and protein drinks. In addition, key results from BMC's market research is also provided, with expanded analysis of various sub-categories provided to ensure a fuller understanding of this rapidly changing arena.
• Advertising expenditures by segment as well as functional expenditures by media outlet (including internet advertising).
• The Excel presentation shows consumer demographic profiles comparing consumers of key beverage segments.
• Five-year wholesale dollar projections for the market and its sub-segments through 2026.

Key Topics Covered:

1. Executive Summary

2. Introduction, Objective & Methodology

• Introduction
• Objective and Scope
• Methodology
• Functional Beverage Category Definitions

3. The Functional Beverage Market

• Functional Beverage Wholesale Dollar and Volume Growth 2017 - 2022
• Functional Beverage Per Capita Consumption (Gallons) 2012 - 2022
• Functional Beverages Share of No-Alcohol Multiple Beverage Market Wholesale Dollar Sales 2017 and 2022
• Key Functional Beverage Categories Change in Wholesale Dollar Sales 2022
• Functional Category Volume Shares 2022
• Issues and Trends in the Functional Beverage Market
• Segment Share of Wholesale Dollars 2022
• Segment Share of Volume 2022
• The Functional Beverage 
• RTD Tea
• RTD Meal Replacement
• Superpremium Juice
• Kombucha
• Probiotics
• Coconut Water
• Plant Water
• Sports Drinks
• Energy Drinks
• Enhanced Water
• Alkaline Water
• Protein Drinks
• Almond and Oat Milk
• Leading Functional Beverage Companies

4. Outlook and Future

• Projected Functional Wholesale Dollars Compound Annual Growth 2021 - 2026
• The Projected Functional Beverage Market by Segment
• Projected Functional Beverage Market Wholesale Dollars and Share by Segment 2021 - 2026
• Projected Functional Dollar Share by Segment 2021 and 2026

5. Leading Company Profiles

• Selected Functional Beverage Companies and Their Brands
• AriZona
• Milo's Famous Sweet Tea
• BioSteel
• Vita Coco
• Treo Fruit & Birch Water
• GT's Kombucha
• Oatly
• C4
• Celsius
• BellRing Brands
• Olipop
• OWYN (Only What You Need)
• VPX/Redline/Bang

Companies Mentioned

• AriZona
• Milo's Famous Sweet Tea
• BioSteel
• Vita Coco
• Treo Fruit & Birch Water
• GT's Kombucha
• Oatly
• C4
• Celsius
• BellRing Brands
• Olipop
• OWYN (Only What You Need)
• VPX/Redline/Bang

For more information about this report visit https://www.researchandmarkets.com/r/cld763

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FAQ

What is the focus of the 2022 Functional Beverages report?

The report focuses on the functional beverage industry in the U.S., analyzing market trends, drivers, and segments related to healthful beverages.

What does the report say about the growth of Oatly in the functional beverage market?

The report includes Oatly (NASDAQ: OTLY) among leading brands in the functional beverage category, suggesting its notable presence in the market.

How has the pandemic affected the functional beverage market according to the report?

The report discusses the impact of the coronavirus pandemic on the functional beverage industry, highlighting changes in consumer behavior.

What are some beverage segments covered in the report?

The report covers segments such as protein drinks, probiotics, functional water, and various nutrient provision products.

What market projections does the report provide for functional beverages?

The report offers five-year projections for wholesale market dollars and discusses growth rates through 2026.