Recovery drinks market size to grow at 5.83%: Increasing consumption among millennials will drive growth - Technavio

Rhea-AI Summary

The recovery drinks market is projected to grow by USD 1,744.69 million from 2021 to 2026, although at a decelerating CAGR of 5.83%, according to Technavio.

Key vendors include Oatly Group AB, PepsiCo, and Abbott Laboratories, among others.

Major market drivers are increased consumption among millennials, the expansion of organized distribution channels, and a rise in product launches. Challenges include stringent regulations, product recalls, and competition from low-cost alternatives.

North America leads the market with a 31% share. The report provides insights into market dynamics, growth strategies, and vendor positioning.

Positive

• Recovery drinks market projected growth of USD 1,744.69 million between 2021-2026.
• Market driven by increasing consumption among millennials.
• Increasing scope of organized distribution channels.
• Anticipated product launches in the recovery drinks sector.

Negative

• Deceleration in growth with a CAGR of 5.83%.
• Challenges from stringent laws in certain countries.
• Possible product recalls impacting market performance.
• Stiff competition from lower-cost substitutes.

NEW YORK, Feb. 16, 2023 /PRNewswire/ -- Recovery drinks market insights -

• Vendors: 15+, including Abbott Laboratories, ASCENT PROTEIN, BioSteel Sports Nutrition Inc., Celsius Holdings Inc., Fluid Sports Nutrition, GU Energy Labs, Hammer Nutrition, Harmless Harvest Inc., Mountain Fuel, Oatly Group AB, PacificHealth Laboratories Inc., PepsiCo Inc., Rakyan Beverages Pvt. Ltd., RECOVER 180, Red Bull GmbH, Rus Organic, Skratch Labs LLC, Smartfish AS, Suntory Beverage and Food Ltd., The Coca Cola Co., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Type (Powder and RTD) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

To understand more about the recovery drinks market, request a sample report

The recovery drinks market size is estimated to grow by USD 1744.69 million from 2021 to 2026. However, the growth momentum will be decelerating at a CAGR of 5.83% according to Technavio.

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Recovery drinks market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Recovery drinks market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

• Abbott Laboratories - The company offers a wide range of recovery drinks under the brand name Pedialyte.
• ASCENT PROTEIN - The company offers recovery drinks under the brand name Ascent, which offers both high quality protein and electrolytes.
• Celsius Holdings Inc. - The company offers recovery drinks such as Celsius Heat and Celsius Original.
• Harmless Harvest Inc. - The company offers recovery drinks such as Organic Coconut Water and Coconut Smoothies.

Recovery drinks market – Market Dynamics

Major Drivers – 

• Increasing consumption among millennials
• Increasing scope of organized distribution channels
• Increasing product launches

KEY Challenges – 

• Stringent laws in certain countries
• Product recalls
• Stiff competition from low-cost substitutes

Drivers and challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report.

The recovery drinks market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

What are the key data covered in this recovery drinks market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the recovery drinks market between 2022 and 2026
• Precise estimation of the size of the recovery drinks market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the recovery drinks market industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of recovery drinks market vendors

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Recovery Drinks Market Scope
Report Coverage	Details
Page number	123
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Decelerate at a CAGR of 5.83%
Market growth 2022-2026	USD 1744.69 million
Market structure	Fragmented
YoY growth 2022 (%)	6.55
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 31%
Key countries	US, Japan, Spain, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Abbott Laboratories, ASCENT PROTEIN, BioSteel Sports Nutrition Inc., Celsius Holdings Inc., Fluid Sports Nutrition, GU Energy Labs, Hammer Nutrition, Harmless Harvest Inc., Mountain Fuel, Oatly Group AB, PacificHealth Laboratories Inc., PepsiCo Inc., Rakyan Beverages Pvt. Ltd., RECOVER 180, Red Bull GmbH, Rus Organic, Skratch Labs LLC, Smartfish AS, Suntory Beverage and Food Ltd., and The Coca Cola Co.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse for Technavio Consumer Staples market reports

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

• 5.1 Market segments 
• Exhibit 24: Chart on Type - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

• 5.2 Comparison by Type 
• Exhibit 26: Chart on Comparison by Type
• Exhibit 27: Data Table on Comparison by Type

• 5.3 Powder - Market size and forecast 2021-2026
• Exhibit 28: Chart on Powder - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Powder - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Powder - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Powder - Year-over-year growth 2021-2026 (%)

• 5.4 RTD - Market size and forecast 2021-2026
• Exhibit 32: Chart on RTD - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on RTD - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on RTD - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on RTD - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Type 
• Exhibit 36: Market opportunity by Type ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 Japan - Market size and forecast 2021-2026
• Exhibit 66: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.10 Spain - Market size and forecast 2021-2026
• Exhibit 70: Chart on Spain - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Spain - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Spain - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Spain - Year-over-year growth 2021-2026 (%)

• 7.11 Germany - Market size and forecast 2021-2026
• Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.12 UK - Market size and forecast 2021-2026
• Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Abbott Laboratories 
• Exhibit 89: Abbott Laboratories - Overview
• Exhibit 90: Abbott Laboratories - Business segments
• Exhibit 91: Abbott Laboratories - Key news
• Exhibit 92: Abbott Laboratories - Key offerings
• Exhibit 93: Abbott Laboratories - Segment focus

• 10.4 ASCENT PROTEIN 
• Exhibit 94: ASCENT PROTEIN - Overview
• Exhibit 95: ASCENT PROTEIN - Product / Service
• Exhibit 96: ASCENT PROTEIN - Key offerings

• 10.5 Celsius Holdings Inc. 
• Exhibit 97: Celsius Holdings Inc. - Overview
• Exhibit 98: Celsius Holdings Inc. - Product / Service
• Exhibit 99: Celsius Holdings Inc. - Key offerings

• 10.6 Harmless Harvest Inc. 
• Exhibit 100: Harmless Harvest Inc. - Overview
• Exhibit 101: Harmless Harvest Inc. - Product / Service
• Exhibit 102: Harmless Harvest Inc. - Key offerings

• 10.7 Mountain Fuel 
• Exhibit 103: Mountain Fuel - Overview
• Exhibit 104: Mountain Fuel - Product / Service
• Exhibit 105: Mountain Fuel - Key offerings

• 10.8 PacificHealth Laboratories Inc. 
• Exhibit 106: PacificHealth Laboratories Inc. - Overview
• Exhibit 107: PacificHealth Laboratories Inc. - Product / Service
• Exhibit 108: PacificHealth Laboratories Inc. - Key offerings

• 10.9 PepsiCo Inc. 
• Exhibit 109: PepsiCo Inc. - Overview
• Exhibit 110: PepsiCo Inc. - Business segments
• Exhibit 111: PepsiCo Inc. - Key news
• Exhibit 112: PepsiCo Inc. - Key offerings
• Exhibit 113: PepsiCo Inc. - Segment focus

• 10.10 Rakyan Beverages Pvt. Ltd. 
• Exhibit 114: Rakyan Beverages Pvt. Ltd. - Overview
• Exhibit 115: Rakyan Beverages Pvt. Ltd. - Product / Service
• Exhibit 116: Rakyan Beverages Pvt. Ltd. - Key offerings

• 10.11 Red Bull GmbH 
• Exhibit 117: Red Bull GmbH - Overview
• Exhibit 118: Red Bull GmbH - Product / Service
• Exhibit 119: Red Bull GmbH - Key offerings

• 10.12 The Coca Cola Co. 
• Exhibit 120: The Coca Cola Co. - Overview
• Exhibit 121: The Coca Cola Co. - Business segments
• Exhibit 122: The Coca Cola Co. - Key news
• Exhibit 123: The Coca Cola Co. - Key offerings
• Exhibit 124: The Coca Cola Co. - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 125: Inclusions checklist
• Exhibit 126: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 127: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 128: Research methodology
• Exhibit 129: Validation techniques employed for market sizing
• Exhibit 130: Information sources

• 11.5 List of abbreviations 
• Exhibit 131: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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FAQ

What is the projected growth of the recovery drinks market for Oatly (OTLY)?

The recovery drinks market is projected to grow by USD 1,744.69 million from 2021 to 2026.

What is the estimated CAGR for the recovery drinks market?

The recovery drinks market is expected to decelerate at a CAGR of 5.83%.

What are the main drivers of the recovery drinks market?

Key drivers include increasing consumption among millennials and the expansion of organized distribution channels.

What challenges does the recovery drinks market face?

Challenges include stringent laws in certain countries and competition from low-cost substitutes.