Oatly Announces Sweet Collaboration with Carvel®, One of America’s Most Beloved Ice Cream Destinations
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Insights
Introducing Oatly's non-dairy frozen desserts into Carvel shoppes represents a strategic move to capitalize on the growing demand for plant-based alternatives. By aligning with a well-established brand like Carvel, Oatly leverages existing distribution channels to reach a wider consumer base. This partnership is likely to enhance brand visibility and could potentially lead to an uptick in sales for Oatly, given the current consumer trends favoring dairy-free and vegan options.
The expansion into frozen desserts is a natural progression for Oatly, which has primarily focused on oatmilk. This diversification can attract not only lactose-intolerant customers but also those interested in more sustainable and ethical consumption. However, the success of this initiative will largely depend on consumer acceptance of the taste and texture of these new offerings compared to traditional dairy-based products.
From a market perspective, this collaboration could serve as a benchmark for similar partnerships in the industry, possibly prompting competitors to explore their own plant-based innovations. The long-term impact on Oatly's market share and financial performance will hinge on the effectiveness of their marketing campaigns and the sustained consumer interest in plant-based food products.
Oatly's partnership with Carvel has the potential to be a significant revenue driver. Given that Oatly is publicly traded (Nasdaq: OTLY), investors will be looking closely at how this partnership affects quarterly earnings and overall market share growth. It's important to monitor the initial consumer response and sales data as they could serve as indicators for future financial performance.
Investors should also consider the costs associated with product development and marketing in collaboration with Carvel. While increased expenses are anticipated in the short-term, the long-term payoff could be substantial if Oatly successfully captures a new segment of the frozen dessert market. It's essential to analyze the scalability of this venture and its potential to contribute to Oatly's profitability.
Furthermore, this move may reflect positively on Oatly's stock price if the market perceives the partnership as a strategic expansion into a new category. However, investors should remain cautious and look for sustained growth patterns rather than short-term spikes in stock valuation.
Oatly's foray into the non-dairy frozen dessert category through Carvel shoppes is indicative of the broader industry trend towards plant-based alternatives. As a food industry analyst, it is pertinent to assess how Oatly's product innovation and adoption by a mainstream ice cream shoppe could influence competitors and the market at large.
This partnership may prompt other industry players to accelerate their development of dairy-free options, potentially leading to a more diversified market. It's critical to examine the supply chain implications, as increased demand for oat-based products may influence oat prices and availability. Additionally, the environmental impact of oat cultivation versus dairy farming could become a focal point for consumers increasingly concerned with sustainability.
The introduction of these new products also raises questions about manufacturing processes and the ability to maintain quality while avoiding cross-contamination with allergens, as noted in the disclaimer. This operational aspect will be crucial for maintaining brand integrity and customer trust.
A New Twist on a Cold Classic: Oatly Non-Dairy Frozen Desserts Roll Out as Carvel’s First Oatmilk-Based Menu Items Available In-Shoppe
MALMÖ, Sweden, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oatmilk company, today announced a new national partnership with Carvel®, the cult classic ice cream shoppe best known for its soft serve and character cakes. Oatly’s non-dairy frozen desserts are now available at nearly 300 Carvel shoppes across 18 states in the U.S., giving guests a delicious, dairy-free way to experience the time-honored ice cream shoppe’s signature menu items. With its innovative approach to creating oat-based products, Oatly is able to deliver a delightful range of premium, non-dairy frozen desserts that don’t compromise on great taste or texture.
“Carvel's iconic presence and longstanding success in the industry serve as a testament to its commitment to quality,” said Drew Martin, EVP Commercial Sales, Oatly North America. “With ice cream traditionally being reliant on cow’s dairy, we’re honored to collaborate with Carvel and present the first oatmilk-based, non-dairy frozen desserts available in Carvel shoppes. We’re excited that with the inclusion of our new menu items, all guests, including those with dairy allergies* or who have certain dietary preferences, can enjoy an Oatly twist on Carvel’s classic frozen favorites.”
Menu items available now at participating Carvel locations nationwide include:
- Oatly Strawberry Soft Serve
- Oatly Cookies & Cream Scooped
- Oatly Chocolate Peanut Butter Scooped
- Flying Saucer Sandwiches made with Oatly
- Frozen Dessert Cakes made with Oatly
Select locations will feature additional menu items such as Oatly Chocolate, Mint and Cold Brew Soft Serve.
“We are thrilled to bring Oatly products to Carvel,” said Jim Salerno, Chief Brand Officer at Carvel. “As The Original Soft Serve™, we want to ensure guests enjoy the classic flavors and nostalgia of Carvel while we continue to innovate and expand to new guests. Oatly is the latest way we are breaking through to bring our guests a new offering we know there is a lot of excitement behind.”
To find a Carvel shoppe and delivery availability near you, visit Carvel.com. For more information on Oatly and the company’s portfolio of products, visit Oatly.com.
* Despite using best practices, Carvel cannot guarantee products will be free from allergens through cross-contamination. If you have a food allergy, please notify the shoppe directly.
About Oatly
We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
About Carvel®
The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. As of June 25, 2023, Atlanta-based Carvel had more than 350 locations in nine countries. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream and Instagram or become a fan on Facebook.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any express or implied statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements, including, without limitation, the distribution with Carvel®, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “will,” “aim,” “potential,” “continue,” “is/are likely to” and similar statements of a future or forward-looking nature. Forward-looking statements are neither promises nor guarantees, but involve known and unknown risks and uncertainties that could cause actual results to differ materially from those projected, including, without limitation: general economic conditions including high inflationary cost pressures; our history of losses and inability to achieve or sustain profitability; the impact of the COVID-19 pandemic, including the spread of variants of the virus, on our business and the international economy; any failure to obtain necessary capital when needed on acceptable terms; a cybersecurity incident or other technology disruptions; changing consumer preferences and our ability to adapt to new or changing preferences; and the other important factors discussed under the caption “Risk Factors” in Oatly’s Annual Report on Form 20-F for the year ended December 31, 2022 filed with the SEC on April 19, 2023 and our Current Report on Form 6-K filed with the SEC on November 9, 2023 and other filings with the SEC as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Oatly disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
Photos accompanying this announcement are available at
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FAQ
What is the new national partnership announced by Oatly?
What are some of the new menu items available at Carvel as part of the partnership?
What is the purpose of the collaboration between Oatly and Carvel?
