Oracle Helps Organizations Make B2B Buying Experiences Easier
Oracle has unveiled new capabilities within Oracle Fusion Cloud Customer Experience (CX) to enhance B2B buying experiences. The updates provide self-service access to a unified view of commercial relationships, enabling better collaboration between buyers and sellers. Key features include:
1. A unified digital buying channel for quotes, orders, profiles, subscriptions, and renewals
2. Generative AI for contract summarization and seller assistance
3. Unified CPQ, contracts, and order management
These enhancements aim to streamline B2B transactions, support complex revenue models, and improve customer relationships. The solution connects processes from CX and financial applications, supporting various go-to-market strategies including recurring revenue and consumption-based models.
Oracle ha svelato nuove funzionalità all'interno di Oracle Fusion Cloud Customer Experience (CX) per migliorare le esperienze di acquisto B2B. Gli aggiornamenti offrono accesso self-service a una visione unificata delle relazioni commerciali, consentendo una migliore collaborazione tra acquirenti e venditori. Le caratteristiche principali includono:
1. Un canale di acquisto digitale unificato per preventivi, ordini, profili, abbonamenti e rinnovi
2. AI generativa per la sintesi dei contratti e assistenza ai venditori
3. CPQ unificato, contratti e gestione degli ordini
Questi miglioramenti mirano a semplificare le transazioni B2B, supportare modelli di ricavo complessi e migliorare le relazioni con i clienti. La soluzione collega i processi delle applicazioni CX e finanziarie, supportando varie strategie di ingresso nel mercato, inclusi modelli di entrate ricorrenti e basati sul consumo.
Oracle ha presentado nuevas capacidades dentro de Oracle Fusion Cloud Customer Experience (CX) para mejorar las experiencias de compra B2B. Las actualizaciones ofrecen acceso de autoservicio a una vista unificada de las relaciones comerciales, lo que permite una mejor colaboración entre compradores y vendedores. Las características clave incluyen:
1. Un canal de compra digital unificado para cotizaciones, pedidos, perfiles, suscripciones y renovaciones
2. IA generativa para la resumción de contratos y asistencia a vendedores
3. CPQ, contratos y gestión de pedidos unificados
Estas mejoras tienen como objetivo agilizar las transacciones B2B, apoyar modelos de ingresos complejos y mejorar las relaciones con los clientes. La solución conecta procesos de aplicaciones CX y financieras, apoyando diversas estrategias de entrada al mercado, incluyendo modelos de ingresos recurrentes y basados en consumo.
오라클은 B2B 구매 경험을 향상시키기 위해 Oracle Fusion Cloud 고객 경험(CX) 내에서 새로운 기능을 공개했습니다. 이번 업데이트는 셀프 서비스 접근을 제공하여 상업적 관계에 대한 통합된 뷰를 제공하며, 구매자와 판매자 간의 협업을 개선합니다. 주요 기능은 다음과 같습니다:
1. 견적, 주문, 프로필, 구독 및 갱신을 위한 통합 디지털 구매 채널
2. 생성적 AI를 통한 계약 요약 및 판매자 지원
3. 통합 CPQ, 계약 및 주문 관리
이러한 개선 사항은 B2B 거래를 간소화하고 복잡한 수익 모델을 지원하며 고객 관계를 향상시키는 것을 목표로 합니다. 이 솔루션은 CX 및 금융 애플리케이션의 프로세스를 연결하여 반복 수익 및 소비 기반 모델을 포함한 다양한 시장 진입 전략을 지원합니다.
Oracle a dévoilé de nouvelles fonctionnalités au sein d'Oracle Fusion Cloud Customer Experience (CX) pour améliorer les expériences d'achat B2B. Les mises à jour offrent un accès en libre-service à une vue unifiée des relations commerciales, permettant une meilleure collaboration entre acheteurs et vendeurs. Les caractéristiques clés incluent :
1. Un canal d'achat numérique unifié pour les devis, les commandes, les profils, les abonnements et les renouvellements
2. IA générative pour le résumé des contrats et l'assistance aux vendeurs
3. CPQ unifié, contrats et gestion des commandes
Ces améliorations visent à rationaliser les transactions B2B, soutenir des modèles de revenus complexes et améliorer les relations clients. La solution connecte les processus des applications CX et financières, soutenant diverses stratégies d'entrée sur le marché, y compris les modèles de revenus récurrents et basés sur la consommation.
Oracle hat neue Funktionen innerhalb von Oracle Fusion Cloud Customer Experience (CX) vorgestellt, um die B2B-Kauferlebnisse zu verbessern. Die Aktualisierungen bieten Selbstbedienungszugang zu einer einheitlichen Sicht auf kommerzielle Beziehungen, was eine bessere Zusammenarbeit zwischen Käufern und Verkäufern ermöglicht. Zu den Hauptmerkmalen gehören:
1. Ein einheitlicher digitaler Einkaufskanal für Angebote, Bestellungen, Profile, Abonnements und Verlängerungen
2. Generative KI zur Zusammenfassung von Verträgen und Unterstützung der Verkäufer
3. Integrierte CPQ-, Vertrags- und Auftragsverwaltung
Diese Verbesserungen zielen darauf ab, B2B-Transaktionen zu optimieren, komplexe Einnahmenmodelle zu unterstützen und die Kundenbeziehungen zu verbessern. Die Lösung verbindet die Prozesse von CX und Finanzanwendungen und unterstützt verschiedene Markteinführungsstrategien, einschließlich wiederkehrender Einnahmen und verbrauchsbasierter Modelle.
- Introduction of self-service access for B2B buyers, potentially increasing customer satisfaction and reducing sales team workload
- Implementation of Generative AI for contract summarization and seller assistance, likely improving efficiency and deal closure rates
- Unification of CPQ, contracts, and order management, potentially streamlining operations and reducing errors
- Integration of CX and financial applications, supporting complex revenue models and potentially increasing adaptability to market demands
- None.
New unified digital buying channel and AI capabilities help B2B buyers and sellers streamline collaboration around quotes, proposals, orders, and contracts
"By unifying buying, selling, ordering, and billing flows across the organization, we're enabling enterprise organizations to bring new value to their customers as they build better long-term relationships," said Kartik Raghavan, senior vice president of product development, Oracle Cloud CX. "We've spent the last year folding our industry-leading Commerce offering into our unified revenue transformation solution, so now our customers can easily activate a buying channel that handles all the complexities of B2B selling."
The new digital buying experience connects processes and data from customer experience and financial applications in Oracle's revenue transformation solution to support increasingly sophisticated go-to-market models such as recurring revenue, usage-based, and consumption-based strategies. New use cases include:
- Self-service access: Helps organizations engage with buyer groups through shared access to quotes, orders, account and contact profiles, subscriptions, and renewals.
- Assisted buying experiences: Empowers buying groups to engage with selling teams and find a solution to their needs by evaluating product fit, negotiating pricing or terms, or assistance with placing orders.
- Full-service sales engagements: Empowers sellers to engage buyers with an intelligent, interactive buying experience from sharing quotes and content all the way through onboarding a new account.
New capabilities in Oracle's revenue transformation solution include:
- Generative AI for contract summarization: Helps organizations reduce contract processing time and close deals faster by providing quick answers to contract-related questions, helping sellers and buying groups to track important milestones and obligations, and enables better internal oversight.
- Generative AI for sellers: Helps sellers quickly capitalize on sales opportunities and efficiently engage with buyers to drive further account expansion by drafting emails, activity summaries, sales executive briefings, and executive summaries for quotes and proposals.
- Unified CPQ, contracts, and order management: Helps organizations increase the speed and accuracy of transactions, manage complex enterprise sales agreements, and honor pre-negotiated terms during the ordering process by unifying contract management, order management, subscription management and configure, price, and quote (CPQ) capabilities in Oracle Cloud CX.
"Revenue leaders are challenged with keeping up with what customers need, when they need it, and how they want to buy it. It gets even more challenging when managing multiple revenue streams, channels, and products," said Paul Greenberg, founder and managing principal, The 56 Group. "It's great to see Oracle consistently investing in its CX solutions that are now able to make B2B buying much easier, better the experience, and ultimately increase revenue."
Part of Oracle Fusion Applications, Oracle Cloud CX helps organizations connect data and workflows across marketing, sales, and service to make every customer interaction matter. To learn how Oracle Cloud CX can help your organization improve the customer experience and build brand loyalty, please visit: oracle.com/cx.
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