Opera Ads achieves TAG Platinum status for high brand safety, fraud and malware best standards
Opera Ads, the advertising platform from Opera (NASDAQ: OPRA), has achieved TAG Platinum status from The Trustworthy Accountability Group, joining an elite group of only 34 organizations worldwide with this designation. The status recognizes compliance with TAG's highest standards across fraud prevention, malware protection, and brand safety.
The achievement follows Opera Ads obtaining the Certified Against Malware seal, adding to its existing Brand Safety Certified and Certified Against Fraud credentials. These certifications cover Opera Ads' core offerings: Opera DSP, Premium Placements, and Opera Audience Solutions. The platform implements robust filtration tools and thorough incident review processes to ensure a safer digital advertising ecosystem.
Opera Ads, la piattaforma pubblicitaria di Opera (NASDAQ: OPRA), ha raggiunto lo stato Platinum TAG del Trustworthy Accountability Group, unendosi a un gruppo esclusivo di sole 34 organizzazioni in tutto il mondo con questa designazione. Questo status riconosce la conformità ai massimi standard di TAG in materia di prevenzione delle frodi, protezione da malware e sicurezza del marchio.
Questo traguardo segue l'ottenimento del sigillo Certified Against Malware da parte di Opera Ads, che si aggiunge ai suoi già acquisiti certificati Brand Safety Certified e Certified Against Fraud. Queste certificazioni coprono le offerte principali di Opera Ads: Opera DSP, Premium Placements e Opera Audience Solutions. La piattaforma implementa robusti strumenti di filtraggio e processi di revisione degli incidenti approfonditi per garantire un ecosistema pubblicitario digitale più sicuro.
Opera Ads, la plataforma publicitaria de Opera (NASDAQ: OPRA), ha alcanzado el estatus Platinum TAG del Trustworthy Accountability Group, uniéndose a un grupo exclusivo de solo 34 organizaciones en todo el mundo con esta designación. Este estatus reconoce el cumplimiento de los más altos estándares de TAG en prevención de fraudes, protección contra malware y seguridad de marca.
Esta logro sigue a la obtención del sello Certified Against Malware por parte de Opera Ads, que se suma a sus credenciales existentes como Brand Safety Certified y Certified Against Fraud. Estas certificaciones abarcan las ofertas principales de Opera Ads: Opera DSP, Premium Placements y Opera Audience Solutions. La plataforma implementa herramientas de filtración robustas y procesos de revisión de incidentes exhaustivos para asegurar un ecosistema publicitario digital más seguro.
오페라 광고(Opera Ads)는 오페라(NASDAQ: OPRA)의 광고 플랫폼으로, 신뢰할 수 있는 책임 그룹(Trustworthy Accountability Group)으로부터 TAG 플래티넘 상태를 달성하여 전 세계 34개 기관 중 하나로 선정되었습니다. 이 상태는 사기 방지, 악성 코드 보호 및 브랜드 안전에 대한 TAG의 최고 기준을 준수하고 있음을 인정받는 것입니다.
이번 성취는 오페라 광고가 악성 코드 방지 인증(Certified Against Malware) 마크를 획득한 이후 이루어진 것으로, 브랜드 안전 인증(Brand Safety Certified) 및 사기 방지 인증(Certified Against Fraud) 자격증과 함께합니다. 이러한 인증은 오페라 광고의 핵심 제공 사항인 Opera DSP, Premium Placements 및 Opera Audience Solutions를 포함합니다. 이 플랫폼은 안전한 디지털 광고 생태계를 보장하기 위해 강력한 필터링 도구와 철저한 사고 검토 프로세스를 구현합니다.
Opera Ads, la plateforme publicitaire d'Opera (NASDAQ: OPRA), a atteint le statut TAG Platinum du Trustworthy Accountability Group, rejoignant un groupe élitiste de seulement 34 organisations dans le monde à bénéficier de cette désignation. Ce statut reconnaît la conformité aux normes les plus élevées de TAG en matière de prévention des fraudes, de protection contre les logiciels malveillants et de sécurité de la marque.
Cette réalisation fait suite à l'obtention par Opera Ads du certificat Certified Against Malware, s'ajoutant à ses certifications déjà en place Brand Safety Certified et Certified Against Fraud. Ces certifications couvrent les offres principales d'Opera Ads : Opera DSP, Premium Placements et Opera Audience Solutions. La plateforme met en œuvre des outils de filtrage robustes et des processus d'examen des incidents approfondis pour garantir un écosystème publicitaire numérique plus sûr.
Opera Ads, die Werbeplattform von Opera (NASDAQ: OPRA), hat den TAG-Platin-Status des Trustworthy Accountability Group erreicht und gehört nun zu einer Elitegruppe von nur 34 Organisationen weltweit mit dieser Auszeichnung. Der Status erkennt die Einhaltung von TAGs höchsten Standards in Bereichen wie Betrugsprävention, Malware-Schutz und Markensicherheit an.
Dieser Erfolg folgt auf die Erlangung des Zertifikats Certified Against Malware durch Opera Ads und ergänzt die bereits vorhandenen Zertifikate Brand Safety Certified und Certified Against Fraud. Diese Zertifizierungen betreffen die Kernangebote von Opera Ads: Opera DSP, Premium Placements und Opera Audience Solutions. Die Plattform implementiert robuste Filterwerkzeuge und umfassende Vorfallprüfungsprozesse, um ein sichereres digitales Werbe-Ökosystem zu gewährleisten.
- Achieved prestigious TAG Platinum status, held by only 34 organizations globally
- Obtained three major certifications: Brand Safety, Anti-Fraud, and Anti-Malware
- Enhanced platform security positioning as one of the most secure supply-side platforms
- None.
Insights
The TAG Platinum certification represents a significant milestone in Opera's advertising infrastructure, positioning Opera Ads among an elite group of just 34 organizations globally. This certification encompasses critical aspects of digital advertising security - fraud prevention, malware protection and brand safety - which are paramount for attracting premium advertisers and commanding higher CPMs.
The certification's impact on Opera's ad business could be substantial. Major brands and agencies often require such certifications before allocating significant ad budgets. With all three certifications - Brand Safety, Anti-Fraud and Anti-Malware - Opera Ads can now compete more effectively for premium advertising dollars, potentially leading to improved ad revenue and higher-quality advertisers on their platform.
However, while this certification is a positive development for Opera's ad business credibility, its immediate financial impact may be gradual. The real value lies in long-term relationship building with premium advertisers and establishing Opera Ads as a trusted platform in the competitive digital advertising landscape.
To earn platinum status, companies must meet strict standards across three or more TAG certification areas and undergo extensive third-party audits. For Opera Ads, this achievement was made possible by the addition of the Certified Against Malware seal to its existing Brand Safety Certified and Certified Against Fraud credentials. These three certifications cover Opera Ads' core offerings: Opera DSP, Premium Placements, and Opera Audience Solutions.
The Certified Against Malware seal demonstrates Opera Ads' proactive approach to safeguarding users' devices and data. By implementing TAG's best practices for scanning creatives for malware, Opera Ads ensures robust filtration tools and thorough incident review processes, fostering a safer digital advertising ecosystem.
"Ensuring brand safety, preventing ad fraud, and combating malware remain our top priorities as digital advertising evolves," said Marcio de Barros, VP of Adtech at Opera. "Achieving TAG Platinum status reflects our commitment to protecting our partners and their investments as well as our users, positioning Opera Ads as one of the most secure supply-side platforms in the industry."
Mike Zaneis, CEO at TAG, added: "TAG Platinum status is a hallmark of excellence in the fight against criminal activity and a commitment to increasing trust in digital advertising. We commend Opera Ads for its dedication to upholding the highest industry standards and protecting all participants in the advertising ecosystem."
Opera Ads is dedicated to continuing its collaboration with industry leaders like TAG to uphold the highest standards of trust, safety, and transparency for clients and partners within the Opera Ads marketplace.
Visit Opera Ads or the TAG Certification Programs page to learn more.
About TAG
TAG (Trustworthy Accountability Group) is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and increasing transparency. TAG's 700+ member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.
About Opera Ads
Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes a demand-side platform (DSP), supply-side platform (SSP), and Premium Ad Solutions. The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.
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SOURCE Opera Limited
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