Opera becomes the first major browser with AI-based agentic browsing during MWC
Opera (NASDAQ: OPRA) has unveiled the Browser Operator, a groundbreaking AI agent that can perform browsing tasks autonomously on behalf of users. Announced at MWC Barcelona on March 3, 2025, this innovation transforms browsers from mere display engines into agentic tools that execute tasks based on natural language commands.
The Browser Operator allows users to request specific actions, such as purchasing items, while maintaining full control over the process. Unlike other solutions, Opera's implementation operates natively on the client-side, protecting user privacy by keeping data local instead of relying on cloud processing or virtual machines.
This development continues Opera's history of browser innovation, following their introduction of features like tabs, address bar search, built-in VPN, and native browser AI. The Browser Operator is currently available as a preview, with a full launch expected as part of Opera's AI feature drop program.
Opera (NASDAQ: OPRA) ha presentato il Browser Operator, un agente AI innovativo in grado di eseguire compiti di navigazione in modo autonomo per conto degli utenti. Annunciato al MWC di Barcellona il 3 marzo 2025, questa innovazione trasforma i browser da semplici motori di visualizzazione in strumenti agenti che eseguono compiti basati su comandi in linguaggio naturale.
Il Browser Operator consente agli utenti di richiedere azioni specifiche, come l'acquisto di articoli, mantenendo il pieno controllo sul processo. A differenza di altre soluzioni, l'implementazione di Opera funziona nativamente sul lato client, proteggendo la privacy degli utenti mantenendo i dati localmente invece di fare affidamento su elaborazioni cloud o macchine virtuali.
Questo sviluppo continua la storia di innovazione dei browser di Opera, dopo l'introduzione di funzionalità come le schede, la ricerca nella barra degli indirizzi, il VPN integrato e l'AI nativa del browser. Il Browser Operator è attualmente disponibile come anteprima, con un lancio completo previsto come parte del programma di rilascio delle funzionalità AI di Opera.
Opera (NASDAQ: OPRA) ha presentado el Browser Operator, un agente de IA revolucionario que puede realizar tareas de navegación de manera autónoma en nombre de los usuarios. Anunciado en el MWC de Barcelona el 3 de marzo de 2025, esta innovación transforma los navegadores de meros motores de visualización en herramientas agentes que ejecutan tareas basadas en comandos en lenguaje natural.
El Browser Operator permite a los usuarios solicitar acciones específicas, como comprar artículos, mientras mantiene el control total sobre el proceso. A diferencia de otras soluciones, la implementación de Opera funciona de manera nativa en el lado del cliente, protegiendo la privacidad del usuario al mantener los datos localmente en lugar de depender del procesamiento en la nube o de máquinas virtuales.
Este desarrollo continúa la historia de innovación de navegadores de Opera, tras la introducción de funciones como pestañas, búsqueda en la barra de direcciones, VPN integrado y AI nativa del navegador. El Browser Operator está actualmente disponible como una vista previa, con un lanzamiento completo esperado como parte del programa de lanzamiento de funciones de IA de Opera.
오페라 (NASDAQ: OPRA)는 사용자를 대신하여 자율적으로 브라우징 작업을 수행할 수 있는 혁신적인 AI 에이전트인 브라우저 오퍼레이터를 공개했습니다. 2025년 3월 3일 바르셀로나에서 열린 MWC에서 발표된 이 혁신은 브라우저를 단순한 표시 엔진에서 자연어 명령에 따라 작업을 실행하는 에이전트 도구로 변화시킵니다.
브라우저 오퍼레이터는 사용자가 특정 작업, 예를 들어 상품 구매를 요청할 수 있게 하며, 프로세스에 대한 완전한 제어를 유지합니다. 다른 솔루션과 달리, 오페라의 구현은 클라이언트 측에서 본래적으로 작동하여 데이터를 로컬로 유지함으로써 사용자 프라이버시를 보호합니다. 클라우드 처리나 가상 머신에 의존하지 않습니다.
이 개발은 탭, 주소창 검색, 내장 VPN 및 브라우저의 네이티브 AI와 같은 기능을 도입한 오페라의 브라우저 혁신 역사를 이어갑니다. 브라우저 오퍼레이터는 현재 미리보기로 제공되며, 오페라의 AI 기능 출시 프로그램의 일환으로 완전한 출시가 예상됩니다.
Opera (NASDAQ: OPRA) a dévoilé le Browser Operator, un agent IA révolutionnaire capable d'effectuer des tâches de navigation de manière autonome pour le compte des utilisateurs. Annoncé au MWC de Barcelone le 3 mars 2025, cette innovation transforme les navigateurs de simples moteurs d'affichage en outils agents qui exécutent des tâches basées sur des commandes en langage naturel.
Le Browser Operator permet aux utilisateurs de demander des actions spécifiques, telles que l'achat d'articles, tout en conservant le contrôle total sur le processus. Contrairement à d'autres solutions, l'implémentation d'Opera fonctionne nativement côté client, protégeant la vie privée des utilisateurs en gardant les données localement au lieu de s'appuyer sur le traitement dans le cloud ou des machines virtuelles.
Ce développement poursuit l'histoire d'innovation des navigateurs d'Opera, après l'introduction de fonctionnalités telles que les onglets, la recherche dans la barre d'adresse, le VPN intégré et l'IA native du navigateur. Le Browser Operator est actuellement disponible en aperçu, avec un lancement complet prévu dans le cadre du programme de lancement des fonctionnalités IA d'Opera.
Opera (NASDAQ: OPRA) hat den Browser Operator vorgestellt, einen bahnbrechenden KI-Agenten, der autonom Browsing-Aufgaben im Auftrag der Benutzer ausführen kann. Angekündigt auf dem MWC Barcelona am 3. März 2025, verwandelt diese Innovation Browser von bloßen Anzeige-Engines in agentenbasierte Werkzeuge, die Aufgaben basierend auf natürlichen Sprachbefehlen ausführen.
Der Browser Operator ermöglicht es Benutzern, spezifische Aktionen wie den Kauf von Artikeln anzufordern, während sie die volle Kontrolle über den Prozess behalten. Im Gegensatz zu anderen Lösungen funktioniert Opers Implementierung nativ auf der Client-Seite und schützt die Privatsphäre der Benutzer, indem sie Daten lokal speichert, anstatt auf Cloud-Verarbeitung oder virtuelle Maschinen angewiesen zu sein.
Diese Entwicklung setzt die Geschichte von Opers Browser-Innovationen fort, die mit der Einführung von Funktionen wie Tabs, Adressleisten-Suche, integriertem VPN und nativer Browser-KI begann. Der Browser Operator ist derzeit als Vorschau verfügbar, mit einer vollständigen Markteinführung, die im Rahmen des AI-Funktionen-Release-Programms von Opera erwartet wird.
- First-mover advantage in AI-based agentic browsing
- Privacy-focused implementation with local data processing
- Maintains competitive edge in browser innovation
- Potential for increased user engagement and market share
- Currently only in preview phase, not fully launched
- Success depends on user adoption and reliability of AI execution
Insights
Opera's introduction of the Browser Operator represents a genuine paradigm shift in browser functionality, moving from passive content display to active task execution. This agentic browsing capability positions Opera ahead of industry giants in the evolving AI browser race.
The client-side implementation is technically significant, addressing privacy concerns that plague cloud-based alternatives. By processing user instructions locally rather than capturing screenshots or sending browser sessions to remote servers, Opera has created a potentially more secure approach to automated browsing.
What distinguishes this implementation is its deep integration "in the core of the browser" rather than functioning as a superficial overlay. This architectural decision may provide Opera with both performance advantages and differentiation from competitors who might rush similar features to market.
The immediate real-world utility of automating routine tasks like online shopping could appeal to mainstream users who find such activities tedious. However, the challenge lies in execution reliability - automated purchasing agents must maintain near-perfect accuracy to gain user trust.
For Opera, with its smaller market share compared to Chrome and Safari, this innovation represents a strategic leapfrog attempt rather than incremental improvement. The company clearly aims to reposition itself as an innovation leader, leveraging AI as its competitive wedge against entrenched browser dominance.
Opera's agentic browsing announcement strategically positions the company as an innovation leader in a browser market historically dominated by tech giants. For this
The privacy-focused implementation aligns with increasing consumer demand for data protection while potentially sidestepping regulatory concerns about cloud-based alternatives. This approach could prove advantageous as privacy regulations continue to evolve globally.
Importantly, this technology could fundamentally alter how users interact with e-commerce platforms. If widely adopted, Opera's agentic browser could influence purchasing pathways and potentially create new revenue opportunities through partnerships with online retailers or affiliate relationships.
Opera has been systematically executing on its AI strategy since 2023, with this announcement representing the culmination of its "AI Feature Drops" program. The staged development approach suggests disciplined R&D investment rather than a reactive response to competitors.
While the immediate revenue impact remains unclear - no monetization details were provided - the long-term strategic value lies in user acquisition and retention. In the fragmented browser market, technological differentiation that delivers genuine user benefits could help Opera capture market share from competitors, potentially translating to improved financial performance through increased search royalties and partnership opportunities.
"For more than 30 years, the browser gave you access to the web, but it has never been able to get stuff done for you. Now it can. This is different from anything we've seen or shipped so far," said Krystian Kolondra, EVP "The Browser Operator we're presenting today marks the first step towards shifting the role of the browser from a display engine to an application that is agentic and performs tasks for its users."
User's natural language transformed into browsing tasks
The Browser Operator, currently being demoed as a feature preview, is designed to give users superpowers when browsing - through AI agentics, while safeguarding their privacy. The concept is simple: Browser Operator allows the browser users to explain what they need it to do in natural language, and the browser sets out to perform tasks for them. They can, for example, ask it to buy them a pack of 10 pairs of white tennis socks from Nike in a size 12. The Browser Operator will then perform this task, freeing the user's time that would have been otherwise spent on this menial task. This aligns with the broader role of the browser, which is there to make users more powerful while online and to give them tools to use their time more efficiently.
The browser that works the web for you
While working on completing a task, Browser Operator lets users see what's going on at any point in the process as well as what steps it took to complete it. During this process, the user remains in full control and can take over or cancel the task at any given moment. The best part is that Browser Operator works in the same environment as the user: the browser. It doesn't require a virtual machine or a server in the cloud.
Faster and private agentic browsing with user in control
Opera's AI agent differs from the approaches to agentic browsing that are currently being tested by other companies. Opera's solution utilizes native, client-side solutions. It protects user privacy by not relying on screenshots or video capture of the browsing session, nor on a version of the browser running in the cloud or a virtual machine. Instead, the Browser Operator is interacting deep in the core of the browser, keeping user data locally on the device.
Availability
Operas Browser Operator is currently available as a preview of the upcoming functionality. Opera expects to launch the new Browser Operator as part of its AI feature drop program in the near future.
Opera's path toward agentic browsing
Opera has a track record of pioneering functionalities that then become the new standard in the browsing world: it invented tabs with Opera 4, it was also the first to introduce search in the address bar, as well as the first one to offer a built-in VPN and messengers in the sidebar and the first one to offer native browser AI. In 2023, Opera redesigned its flagship browser to make it AI centric. Since March 2024, the company has been pursuing its AI Feature Drops program, which tests experimental AI features such as local LLMs, Image Generation, and AI Tab Commands in the developer stream of the browser and ships them to users on a regular basis. Today, it's redefining the role of the browser yet again, by becoming the first browser to perform tasks for its users, thus becoming agentic. Browser Operator is being previewed during MWC in
About Opera
Opera is a user-centric and innovative software company focused on enabling the best possible internet browsing experience across all devices. Hundreds of millions use Opera web browsers for their unique and secure features on mobile phones and desktop computers. Founded in 1995 and headquartered in
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SOURCE Opera Limited
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