PERFORMANCE SPORTSWEAR BRAND ON EXPANDS ITS "ONWARD" RESALE OFFERING TO APPAREL, PARTNERS WITH TROVE TO POWER ELEVATED PROGRAM

Rhea-AI Summary

On, a performance sportswear brand, announced the expansion of its Onward resale program to include a new range of pre-owned apparel. This initiative aims to promote sustainability and circularity, building on the success of the footwear launch in September 2022. The program, powered by Trove, allows consumers to shop and trade in gently used performance gear. Co-Founder Caspar Coppetti emphasized On's commitment to reducing its environmental footprint while meeting customer needs. The Onward program is part of On's broader ESG initiatives aimed at enhancing its sustainability efforts.

Positive

• Expansion of the Onward resale program to include apparel.
• Positive consumer response to the initial footwear resale program.
• Commitment to sustainability and reducing environmental impact.
• Partnership with Trove allows for streamlined trade-in and resale.

Negative

• None.

ZURICH and BRISBANE, Calif. , Nov. 18, 2022 /PRNewswire/ -- Performance sportswear brand On today announced the expansion of its Onward resale program to include the brand's robust apparel collection. On fans will now be able to shop a wide assortment of pre-owned men's and women's performance apparel alongside its footwear offerings.

Powered by Trove, the Recommerce Operating System™, the Onward program is an extension of On's existing ESG initiatives that focus on driving sustainability through innovation and elevating circularity across On's product portfolio. Initially, Onward launched in September 2022 exclusively with the brand's footwear offerings and received an overwhelming, positive response of interested consumers. The success of the initial launch has led to the expansion to apparel, including tops, pants, running tights, jackets, and other essentials.

"At On, we're committed to improving our environmental and social impact," said On's Co-Founder Caspar Coppetti. "Our goal is to inspire people to move in high-performance gear with the lowest possible footprint. Bringing Onward to our U.S. community was a major milestone, but as a sportswear brand, we wanted to go further. We've seen great interest for shopping and trading-in gently used gear and are delighted to reach more people's needs with this expansion."

Since inception, On has been hyper aware of its global environmental footprint, working towards ambitious sustainability goals to increase circularity and usage of recycled fabrics, and to decrease carbon emissions. Onward is the latest venture that will help the brand take responsibility for every product and its afterlife.

Trove's Recommerce Operating System has the ability to process millions of items and offers end-to-end item intelligence to deliver profitable and sustainable growth at scale for leading brands like On. Unlike marketplaces, Trove powers trade-in and resale within a brand's unique ecosystem, giving each brand partner an opportunity to own the experience and engage with new and existing customers.

About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On's award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear's circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on. On is present in more than 60 countries globally and engages with a digital community on www.on-running.com. 

About Trove

Trove's Recommerce Operating System™ powers trade-in and resale for world-class brands and retailers, delivering profitable and sustainable growth at scale. Lululemon, Levi's, Patagonia, REI, Eileen Fisher and Arc'teryx are among the leading global brands leveraging Trove's technology to create and profit from their own branded resale programs. A California Benefit Corporation, Trove is accelerating the shift to a new era of commerce essential to a sustainable future. The company ranked number 1,944 on the Inc. 5000 list in 2022. To learn more, visit Trove.

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SOURCE On Inc.

FAQ

What is the Onward resale program by On?

The Onward resale program is an initiative by On to offer pre-owned performance apparel and footwear, promoting sustainability.

When was the Onward resale program launched?

The Onward resale program initially launched in September 2022 with footwear and has now expanded to include apparel.

How does On support sustainability through the Onward program?

On supports sustainability by encouraging the resale of gently used performance gear, thereby reducing environmental impact and promoting circularity.

Who powers the Onward resale program for On?

The Onward resale program is powered by Trove, which provides the Recommerce Operating System for managing trade-ins and resales.

What types of apparel are included in the Onward program?

The Onward program includes a variety of pre-owned performance apparel such as tops, pants, running tights, and jackets.