Ketchum and Its Clients Win Four PRWeek Awards

Rhea-AI Summary

Ketchum, a leading communications consultancy, won four awards and received five honorable mentions at the 2020 PRWeek Awards. The awards recognized outstanding achievements in various categories, including Best in Corporate Social Responsibility and Best in Creative Excellence, showcasing collaborative projects with clients like Gillette, Wendy's, and Hyundai. Ketchum's former CEO, Barri Rafferty, received the Outstanding Agency Professional of the Year honor. This follows a string of accolades, including the title of Global Creative Agency of the Year and standout performances at prestigious industry events.

Positive

• Won four awards at the 2020 PRWeek Awards, enhancing reputation.
• Recognition for outstanding work in corporate social responsibility and creative excellence.
• Former CEO Barri Rafferty honored as Outstanding Agency Professional of the Year.
• Strengthened client relationships showcased through award-winning campaigns.

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• None.

NEW YORK, July 31, 2020 /PRNewswire/ -- Leading communications consultancy Ketchum won four awards and received five honorable mentions on behalf of its clients at the 2020 PRWeek Awards, which took place in a virtual ceremony last night.

Ketchum president and CEO Mike Doyle said of the awards: "These achievements are made possible by the partnerships we share with our clients and the trust they place in us. Together we deliver bold and creative work, borne from our unique combination of empathy and intelligence, that not only achieves true business results but also drives social change to create a better, more equal and inclusive world."

In collaboration with its clients, Ketchum won awards in the following categories:

AWARD WINNERS

BEST IN CORPORATE SOCIAL RESPONSIBILITY
"We Believe"
Gillette with MMK+ (Ketchum)

BEST IN CREATIVE EXCELLENCE
"Keeping Fortnite Fresh"
Wendy's with Ketchum

BEST IN EMPLOYEE ENGAGEMENT
"#HyundaiLife"
Hyundai Motor America with Ketchum

BEST CONTENT
"First Shave"
Gillette with MMK+ (Ketchum and Porter Novelli)

HONORABLE MENTIONS

BEST IN ARTS, ENTERTAINMENT, SPORTS & MEDIA
"Keeping Fortnite Fresh"
Wendy's with Ketchum

BEST IN PRODUCT BRAND DEVELOPMENT
"Work Done: Fiber One Goes Under the Knife"
General Mills' Fiber One with Ketchum

BEST CONSUMER LAUNCH
"#AcceptanceMatters"
Mastercard with Ketchum

BEST IN CORPORATE SOCIAL RESPONSIBILITY
"First Shave"
Gillette with MMK+ (Ketchum and Porter Novelli)

BEST PROMOTIONAL EVENT
"#AcceptanceMatters"
Mastercard with Ketchum

In addition, Ketchum's former CEO Barri Rafferty, who recently left the firm to head corporate communications at Wells Fargo, was named Outstanding Agency Professional of the Year.

The PRWeek U.S. Awards are viewed as one of the communications industry's highest honors. They reward the best of the best corporate, agency, nonprofit and education teams, with only 41 trophies awarded each year.

These awards follow a series of major award wins in recent months, including being named PRovoke's Global Creative Agency of the Year, Ketchum and Wendy's winning the Platinum SABRE for Best In Show at the In2 SABRE Awards, Ketchum/MMK+ and Pantene winning the PRWeek Global Award for Best Campaign of the Year, and becoming the most-awarded PR firm in the 2019 Cannes Lions Festival with 29 Cannes Lions.

About Ketchum
The winner of 105 Cannes Lions and PRovoke's Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We're equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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SOURCE Ketchum

FAQ

What awards did Ketchum win at the 2020 PRWeek Awards?

Ketchum won four awards, including Best in Corporate Social Responsibility and Best in Creative Excellence.

What is the significance of the PRWeek Awards for Ketchum?

The PRWeek Awards are among the highest honors in the communications industry, and Ketchum's wins enhance its reputation.

Who was awarded Outstanding Agency Professional of the Year in 2020?

Barri Rafferty, Ketchum's former CEO, received the Outstanding Agency Professional of the Year award.

How many honorable mentions did Ketchum receive at the 2020 PRWeek Awards?

Ketchum received five honorable mentions at the 2020 PRWeek Awards.

Which clients collaborated with Ketchum for the award-winning campaigns?

Ketchum collaborated with clients like Gillette, Wendy's, and Hyundai on award-winning campaigns.