Eddi Yang Returns to Ketchum as Chief Client and Operating Officer for Mainland China

Rhea-AI Summary

Ketchum has appointed Eddi Yang as the new Chief Client and Operating Officer for mainland China. Yang, who has over 20 years of marketing experience, will focus on business growth, client relationships, and talent development. Her return reflects Ketchum's transformation into a digital-first consultancy in China. Previously at MSL China, Yang emphasized employee engagement and strategic growth. Ketchum, part of Omnicom Group, is known for its creative excellence, winning 131 Cannes Lions and recognized as a leading global communications consultancy.

Positive

• Eddi Yang's appointment as Chief Client and Operating Officer indicates strategic leadership aimed at business growth in China.
• Yang's extensive experience and previous success at Ketchum suggest potential for enhancing client relationships and talent development.
• Ketchum's evolution into a digital-first consultancy positions it advantageously in a fast-paced market.

Negative

• None.

SHANGHAI, Oct. 21, 2021 /PRNewswire/ -- Leading global communications consultancy Ketchum today announced the appointment of Eddi Yang as chief client and operating officer, China. Yang, a respected senior leader with more than 20 years of marketing and communications experience, rejoins Ketchum with responsibility for business growth, client relationships and talent development.

"Eddi's return to Ketchum is a reflection of our significant evolution to a digital-first consultancy that was designed for the modern communications environment in China," said Prince Zhang, CEO, Greater China, Ketchum. "She's well recognized as a passionate, integrated marketer and communicator, and her proven leadership abilities in this innovative, fast-paced market will help propel forward our ability to deliver high-impact creative work that leads to meaningful sales results for our clients."

Yang joins Ketchum from MSL China's Beijing office, where she was responsible for driving business growth, providing strategic counsel to global clients, and leading employee engagement and talent retention. She is a veteran of both client- and agency-side marketing and communications teams, with comprehensive knowledge and skills across consumer marketing, digital marketing, e-commerce, corporate and brand communications, issues management and corporate social responsibility. This is Yang's second tour at Ketchum, having served as general manager of Ketchum's Guangzhou office from 2003 to 2009. 

Yang said, "I am honored to come back home to Ketchum at this exciting time in our history. The depth and expertise of our talent in the region have made Ketchum one of the top global communications consultancies in China. I look forward to working with both employees and clients to continue to grow our reputation in the region as the go-to for a digital-first, integrated communications and marketing team that delivers measurable results for its clients."

About Ketchum
The winner of 131 Cannes Lions and PRovoke's Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We're equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

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SOURCE Ketchum

FAQ

Who is Eddi Yang and what is her role at Ketchum?

Eddi Yang is appointed as the Chief Client and Operating Officer for mainland China at Ketchum, focusing on business growth and client relationships.

When was Eddi Yang appointed at Ketchum?

Eddi Yang's appointment was announced on October 21, 2021.

What is Ketchum's focus under Eddi Yang's leadership?

Ketchum will focus on business growth, client relationships, and establishing itself as a digital-first consultancy.

What accolades has Ketchum achieved?

Ketchum has won 131 Cannes Lions and is recognized as a leading global communications consultancy.

Which group is Ketchum a part of?

Ketchum is part of the Omnicom Public Relations Group, which is a division of Omnicom Group.