DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director

Rhea-AI Summary

DDB North America has appointed Varsha Kaura as global business director, responsible for leading teams servicing Mars Incorporated. Kaura's role will focus on delivering data-driven creative solutions, leveraging her extensive experience in brand management and analytics. Reporting to CEO Justin Thomas-Copeland, she aims to strengthen partnerships across multiple DDB offices globally. Kaura's prior leadership at Motista and experience with major brands highlight her capability to generate growth through innovative strategies.

Positive

• Appointment of Varsha Kaura expected to enhance DDB's client service for Mars Incorporated.
• Kaura's extensive experience in brand management and analytics may lead to innovative data-driven solutions.

Negative

• None.

NEW YORK, March 4, 2021 /PRNewswire/ -- DDB North America today announced the appointment of Varsha Kaura as global business director. Kaura will have overall responsibility of leading the cross-market teams servicing Mars Incorporated.

Kaura's unique expertise blends strategic business leadership, brand and creative strategy, integrated strategy, data and analytics and business strategy. She will leverage this unique mix to drive and deliver data-infused creative solutions across select Mars Incorporated brands. The global position sits within DDB Chicago and reports into Justin Thomas-Copeland, CEO of DDB North America.

Kaura will be responsible for strengthening Mars Incorporated global relationships across multiple geographies and individual agency offices, including adam&eveDDB, DDB Chicago, DDB Guangzhou, DDB Mudra, DDB Mexico, and DDB New York. She will bring best in class solutions to Mars Wrigley confectionary and Mars Pet Nutrition. 

Kaura will be responsible for delivering future-facing data-driven creative solutions to Mars Incorporated, leveraging the new data and insight platforms and capabilities integrated into DDB as part of a broader strategy of agency reimagination being driven by CEO Justin Thomas-Copeland.

"Varsha brings a unique mix of extensive creative agency experience combined with C-Suite management consultancy leadership in data and analytics driven strategy. We are excited for the new value creation we will bring to Mars Incorporated through data-driven creativity to further catapult their brand," says Thomas-Copeland. "Varsha will bring her unique set of skills adding a new dimension of creative problem-solving to our clients, using data and insight to fuel our creativity for Mars Incorporated."

Kaura's experience spans across capabilities and industries, her expertise in brand management, creative solutions, data targeting have generated growth for brands like Allstate, Kellogg's, and Brooks. Kaura was a member of the core leadership at Motista, where she led strategy and client relations across a variety of industries for the predictive intelligence startup. With over 20 years working in creative agencies and business consultancy Kaura represents the senior hybrid skills becoming a feature of DDB NAM.

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry's leading advertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT: Xavier Totor, xavier.totor@ddb.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director-301241072.html

SOURCE DDB North America

FAQ

Who has been appointed as global business director at DDB North America?

Varsha Kaura has been appointed as global business director at DDB North America.

What is Varsha Kaura's role at DDB North America?

Varsha Kaura will lead cross-market teams servicing Mars Incorporated and deliver data-driven creative solutions.

What is the significance of Kaura's appointment for Omnicom (OMC)?

Kaura's appointment may enhance client relationships and drive innovative strategies, positively impacting Omnicom's advertising business.

Which clients will Varsha Kaura focus on in her new role?

Kaura will focus on clients within Mars Incorporated, particularly Mars Wrigley and Mars Pet Nutrition.

When was Varsha Kaura appointed at DDB North America?

Varsha Kaura was appointed on March 4, 2021.