Onion Global's LUCA Brand Portfolio Reaffirms Commitment to Sustainable Products

Rhea-AI Summary

Onion Global Limited (NYSE: OG) has reaffirmed its commitment to sustainability by introducing two new brands, Merverte and Oceanfit, into its LUCA brand portfolio. Merverte is a South Korean skincare brand, while Oceanfit is a healthcare brand from New Zealand. These brands focus on addressing the rising issues of joint pain among young consumers, utilizing eco-friendly ingredients like algae. CEO Kenny Li emphasized the importance of building emotional connections with younger consumers while meeting their functional needs through these sustainable products.

Positive

• Launch of Merverte and Oceanfit brands into LUCA portfolio.
• Focus on sustainable product development aligns with market demand.
• Addresses joint pain issues prevalent among younger consumers.

Negative

• None.

GUANGZHOU, China, Aug. 9, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people in China and across Asia, today reaffirmed that its LUCA brand portfolio strategy is committed to launching sustainable brands, and proudly introduces Merverte, a South Korean salon skincare brand, and Oceanfit, a New Zealand healthcare brand to its O'mall platform.

Mr. Cong (Kenny) Li, Founder, and CEO of Onion Global commented, "Our LUCA brand portfolio continues to focus on building emotional and personal connections with the younger generation. Through multiple years of data analytics and insights on the market and consumer demands, we found that a growing number of young people are suffering from joint pain such as cervical spondylosis and lumbar disc herniation due to long working hours in front of a computer and heavy use of smartphones. Given that, we established our cooperation with premium international sustainable brands, Merverte and Oceanfit, which use algae and other marine plants as their core ingredients to develop eco-friendly and functional products. For example, the patented MC-II extracted by Oceanfit supports joint mobility and comfort while encompassing environmental protection in meeting the real needs of younger consumers. The selection of Merverte and Oceanfit into our LUCA brand portfolio also demonstrates Onion Global's commitment to the sustainable development of society, while meeting the functional needs of consumers through its brand portfolio operations and management."

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, the Company's forecasts, general observation of the industry, and business outlook, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by terminology such as "may," "will," "expects," "anticipates," "target," "aim," "future," "intends," "plans," "believes," "potential," "estimates" "continue," "is/are likely to," or other similar statements. Further information regarding these and other risks is included in Onion Global's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Onion Global does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About Onion Global Limited

Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands, which we refer to as "3F brands," to young people in China and across Asia. The Company's mission is to be the dream factory of lifestyle brands for young people. The Company's platform offers an integrated solution to develop, market, and distribute new and inspiring branded products, thereby reshaping the lifestyle shopping and consumer culture in China. Onion Global Limited has been listed on New York Stock Exchange since May 2021.

For more information, please visit: http://ir.msyc.com/.

Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc

Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548

In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004

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SOURCE Onion Global Limited

FAQ

What brands did Onion Global introduce in August 2022?

Onion Global introduced Merverte and Oceanfit brands in August 2022.

What is the focus of Onion Global's LUCA brand portfolio?

The LUCA brand portfolio focuses on launching sustainable products for young consumers.

Which ingredients are used in the new brands introduced by Onion Global?

Merverte and Oceanfit use eco-friendly ingredients, primarily algae and marine plants.

How does Onion Global aim to connect with younger consumers?

Onion Global aims to build emotional connections with younger consumers through its sustainable brand offerings.

What health issues do the new products from Onion Global address?

The new products address joint pain issues like cervical spondylosis and lumbar disc herniation.