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Brit + Co Launches Selfmade Season Six in Collaboration with Office Depot to Help Women Start and Grow the Businesses of Their Dreams
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Office Depot continues its commitment to women's entrepreneurship by fully funding 600 scholarships for the Selfmade course in 2022. This initiative, aimed at women from underrepresented communities, will provide free access to a 10-week virtual startup program, alongside curated resources to assist in business growth. Since its launch in 2020, over 2,400 women have engaged with Selfmade, with Office Depot supplying 800 full scholarships. The company aims to empower women entrepreneurs, particularly in light of the pandemic's economic challenges.
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Funding 600 scholarships for women's entrepreneurship in 2022.
Free access to the Selfmade startup course for selected women.
Office Depot has previously funded 800 scholarships since 2020, engaging over 2,400 women.
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Office Depot to Fully Fund 600 Selfmade Scholarships in 2022
SAN FRANCISCO & BOCA RATON, Fla.--(BUSINESS WIRE)--
Brit + Co and Office Depot today announced that Office Depot will continue to sponsor Selfmade, Brit + Co’s 10-week virtual startup school for women. The course, which has three sessions scheduled for spring, summer and fall, is hosted by Brit + Co founder Brit Morin, with dozens of other female founders, experts and investors enlisted to teach the curriculum with topics on social media, branding, fundraising and more. Past notable instructors include Bozoma Saint John (CMO, Netflix), Jenn Hyman (founder and CEO of Rent The Runway), Sheila Lirio Marcelo (founder of Care.com), Jaime Schmidt (founder of Schmidt's Naturals), and Katherine Homuth (founder and CEO of Sheertex).
Office Depot’s continued sponsorship will enable the course to be made free for up to 600 women in 2022, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them start, manage and grow the businesses of their dreams.
Over 2,400 women have turned to Selfmade to accelerate their founder experiences. As Selfmade’s founding sponsor, Office Depot has provided 800 of these talented women with full scholarships since the course launched in 2020. In addition, Office Depot has curated special promotions for businesses, plus created a custom starter guide packed with lessons, templates, and solutions to help all business owners navigate the start, growth, and “keep business going” phases of their entrepreneurial journeys with tips on branding, marketing, fundraising and more.
In an internal survey conducted with the Selfmade community by the Brit + Co team, 31% of respondents highlighted that the pandemic made them rethink their goals or careers. "When we introduced Selfmade in 2020, women were disproportionately impacted by the effects of the pandemic, resulting in the "She-cession" crisis. Women pursued entrepreneurship in record numbers because they didn't have any choice but to pave economic pathways for themselves to survive," said Morin.
Over 50% of the survey takers felt that they were always meant to be an entrepreneur, but that they needed help getting there. Selfmade and Office Depot are deeply committed to serving women with the knowledge, resources, and tools to fuel the community’s enterprises.
"Now, as women leaving the workforce continues to climb, they’re doing so on their terms. We're seeing trends like The Great Resignation sweep the nation, and women are waking up to the notion that they don't have to be bound by traditional 9-to-5's. Selfmade is uniquely designed to help them navigate this transition and fuel their entrepreneurial journeys in an environment with their needs and challenges in mind," continued Morin.
Office Depot-sponsored student, Justine Pon, took the course to bring to life the business model for The Ponnery, a pom pom goods line. Her mission is to celebrate Asian American food and culture through creative expression. "Thanks to Office Depot’s Selfmade scholarship, I was able to invest time in both myself and my business for ten weeks straight,” Pon said. “You have to put in the work to find your people and your audience. But it’s so valuable to have a community of people to support you through the ups and downs of running a business and Selfmade really expanded my network in that sense.”
“We’re excited to continue to champion women in business and help to open new doors and possibilities through our continued sponsorship of Brit + Co’s Selfmade virtual business course,” said Wesley Brinkhurst, vice president of marketing for Office Depot. “With an additional 600 scholarships available for sessions in 2022, we hope to help women kickstart their big ideas and turn their dreams into reality.”
Features and benefits of the Selfmade virtual business course include:
15+ hours of live instruction in all facets of how to start a company
1:1 mentoring and group chats with like-minded entrepreneurs
Customizable templates for P&Ls, pitch decks, marketing assets, and more
Access to world-class experts in tech, finance, marketing, sales, and investing
Selfmade scholarship registration is currently open for 2022. Scholarship applicants are encouraged to apply for the spring session, which we will be accepting applicants until Friday, Feb. 25, and the class will kick off on Monday, Mar. 28. For more information on Selfmade, visit TrySelfmade.com and to nominate yourself or someone you know for a scholarship, visit officedepot.com/scholarship.
About Brit + Co
Founded by Brit Morin, Brit + Co is on a mission to give women the courage and creativity to live life at their fullest potential. Through our inspirational content, educational online classes and useful products, she is enabled to shape her future. Over the past nine years, Brit + Co has become one of the largest digital brands for women, now reaching an engaged community of over 115 million monthly users across its website and platforms. It is a top 5 global publisher on Pinterest, has garnered over a billion video views and has produced more than 60,000 pieces of content. The brand extends offline as well, with permanent retail experiences, classes, events, and physical products sold at mass retail stores nationwide. Visit Brit.co for more information.
About Office Depot
Office Depot, LLC is a wholly owned subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider of business services and supplies, products and digital workplace technology solutions to small, medium and enterprise businesses, through an integrated business-to-business (B2B) distribution platform, which includes world-class supply chain and distribution operations, dedicated sales professionals and technicians, online presence, and approximately 1,100 stores. Through its banner brands Office Depot®, OfficeMax®, ODP Business Solutions™, Varis™ and Grand&Toy®, as well as others, the company offers its customers the tools and resources they need to focus on their passion of starting, growing and running their business. For more information, visit news.theodpcorp.com and follow @officedepot on Facebook, Twitter and Instagram.
