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Overview of ODDITY Tech Ltd.
ODDITY Tech Ltd. (NASDAQ: ODD) is a cutting-edge consumer technology company that is revolutionizing the beauty and wellness industries through its advanced, AI-driven platform. The company specializes in building and scaling digital-first brands that leverage data science and biotechnology to create personalized, high-performance products. By combining technology, innovation, and a direct-to-consumer (DTC) model, ODDITY aims to disrupt the offline-dominated beauty market and cater to the evolving needs of modern consumers.
Core Business Model
At its core, ODDITY operates a proprietary AI-powered platform that analyzes consumer behavior and preferences to develop beauty and wellness products. This data-driven approach allows the company to deliver highly effective and tailored solutions to its customers. The platform supports its portfolio of brands, including IL Makiage, a premium beauty brand, and SpoiledChild, a wellness-focused line. The direct-to-consumer model eliminates intermediaries, enabling ODDITY to maintain control over the customer experience, product quality, and pricing.
Technology and Innovation
ODDITY differentiates itself through its significant investments in technology and innovation. The company operates ODDITY LABS, a biotechnology research facility focused on discovering new molecules and developing science-backed products. Its recent acquisition of AI intellectual property from Fionic further strengthens its technological capabilities, enhancing its ability to predict consumer needs and optimize product development. These investments position ODDITY at the forefront of the industry's shift toward science-driven, high-performance solutions.
Global Operations
Headquartered in New York City, ODDITY maintains a global footprint with an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. This international presence enables the company to tap into diverse talent pools and cutting-edge research in technology and science. Its operations are designed to scale rapidly, supported by a robust infrastructure that serves approximately 50 million users worldwide.
Competitive Landscape
ODDITY operates in a highly competitive market, facing challenges from both traditional beauty conglomerates and emerging digital-first brands. However, its focus on AI and biotechnology provides a unique competitive advantage. By integrating advanced algorithms, the company can identify unmet consumer needs and develop innovative products that outperform traditional offerings. Its commitment to direct-to-consumer sales further strengthens its position by fostering deeper customer relationships and higher retention rates.
Market Impact
As a pioneer in the digital transformation of beauty and wellness, ODDITY is reshaping how consumers interact with brands. Its AI-driven platform not only enhances product efficacy but also democratizes access to personalized solutions. By leveraging technology to streamline operations and innovate products, the company is setting new standards in an industry traditionally dominated by offline retail.
ODDITY Tech has announced a $150 million share buyback program, set to expire on June 30, 2027. The company has over $250 million in cash and investments and no debt, with an additional $100 million credit facility. Updated Q2 2024 guidance indicates revenue at the top end of the range with net revenue projected at $189 million, a 25% year-over-year growth. Gross margin is expected at 71%, Adjusted EBITDA at $60 million, and Adjusted Diluted EPS at $0.69.
ODDITY Tech (NASDAQ: ODD) announced a share buyback program, authorizing the repurchase of up to $150 million of its Class A Ordinary Shares, effective until June 30, 2027. The company holds over $250 million in cash, cash equivalents, and investments, with no financial debt and an additional $100 million in an undrawn credit facility. Due to the approval of the Buyback Plan, ODDITY has updated its Q2 2024 guidance: net revenue is projected to be approximately $189 million, a 25% year-over-year growth. The company also forecasts adjusted EBITDA of about $60 million and adjusted diluted EPS of $0.69, exceeding prior estimates.
ODDITY Tech (NASDAQ: ODD) has responded to a short seller report by NINGI Research, published on May 21, 2024. The company disputes the report's allegations, particularly the assertion that its Israeli brick-and-mortar business significantly contributes to its revenue and EBITDA. ODDITY clarified that this segment represents less than 5% of its Net Revenue and EBITDA in FY2023 and Q1 2024. The company also highlighted that its Israeli operations are fully audited by Ernst & Young, and any small-claims lawsuits mentioned in the report are minor, totaling less than $100,000. ODDITY emphasized its commitment to using technology to enhance customer experience and drive profitability, with the majority of its revenue coming from online sales. The company serves around 50 million users through its AI-driven platform.
ODDITY Tech (NASDAQ: ODD) reported record first quarter results for 2024, with net revenue reaching $212 million, a 28% increase year-over-year. Net income rose to $33 million, a 68% increase, and adjusted net income reached $38 million, an 82% increase. The company also achieved a record adjusted EBITDA of $48 million and free cash flow of $79 million. ODDITY exceeded financial guidance, showing excellent growth at key brands, and strengthening its balance sheet with $252 million in cash and no debt.