Outbrain Inc. - OB STOCK NEWS

Outbrain has announced its successful partnership with Michelin to enhance engagement through digital marketing. Utilizing Outbrain's Conversion Bid Strategy, Michelin achieved a 16% decrease in cost-per-visitor, validating Outbrain as a more effective channel than social media. The campaign focused on Michelin's winter tire line and resulted in engagements surpassing 30 seconds at a cost of €1.50 per visit. Michelin plans to expand this collaboration to include more highlights throughout the year, emphasizing a shift towards engagement-oriented marketing.

Outbrain has renewed its partnership with Immediate Media, a leading UK media company, to implement Outbrain’s Smartfeed technology across its publications. This collaboration, which has been ongoing since 2014, aims to enhance reader engagement and revenue. Smartfeed offers a customizable content discovery experience, potentially increasing revenue per thousand impressions (RPM) by 20% compared to standard widgets. Outbrain emphasizes the importance of high-quality journalism and aims to diversify revenue streams for publishers.

Outbrain has announced a multiyear partnership with Pijper Media in the Netherlands to manage audience engagement across its media network, which includes popular brands like Grazia and Marie Claire. This collaboration aims to enhance ad quality and monetization through Outbrain's advanced recommendation technology, including Smartfeed and successful ad formats. According to Pijper Media's CEO, the decision was influenced by Outbrain's superior advertiser network and proven product efficacy. Outbrain continues to expand its presence in the Benelux region with this strategic alliance.

Outbrain's recent survey reveals that consumers aged 18-35 are likely to increase their holiday spending, contrasting with older demographics who plan to maintain budgets. The survey of over 8,000 participants indicates delivery speed is paramount for 52% of shoppers, followed by shipping costs (38%). Video content is crucial, with 61% of consumers viewing it as key for purchase decisions. In the U.S., 36% of shoppers will only shop online while 55% will shop both online and in-store. The report highlights the importance of brand accessibility and quality during the 2021 holiday shopping season.

Outbrain, a leading recommendation platform, announced its participation in several upcoming investor events. The schedule includes a fireside chat at Citi’s 2021 Global Technology Virtual Conference on September 14, 2021, a presentation at the Jefferies Virtual Software Conference on September 15, 2021, and a panel discussion at the Jefferies Israel Innovation Summit on September 30, 2021. Investors can access live webcasts and replays on Outbrain's investor relations website.

Outbrain Inc. reported record financial results for Q2 2021, with revenue increasing 57% year-over-year to $247 million. Gross profit rose 84% to $59.1 million. The company achieved a net income of $15.2 million, a significant improvement from a net loss of $2.6 million in the same quarter last year. Adjusted EBITDA grew over 4x to $24.6 million. Outbrain's strong performance was attributed to high revenue retention from existing media partners, showcasing its leadership in the digital recommendation space.

Outbrain Appoints New Board Member

On August 9, 2021, Outbrain Inc. (NASDAQ: OB) announced the appointment of Kate Taneyhill Jhaveri as a new member of its Board of Directors. Jhaveri, currently the Executive Vice President and Chief Marketing Officer for the NBA, brings over 25 years of experience in marketing and technology. Her background includes leadership roles at Twitch, Twitter, Facebook, and Microsoft. Outbrain's leadership expressed enthusiasm for her insights in driving consumer and brand growth.

Outbrain Inc. (NASDAQ: OB) announced the release date for its second quarter 2021 results, set for August 17, 2021, before market open. A conference call will follow at 8:30 a.m. Eastern Time. Investors can access the call via phone or listen to a live webcast on Outbrain's Investor Relations website. The company specializes in recommendation technology, serving one-third of the global online consumer market, and partners with publishers and marketers in over 55 countries, headquartered in New York City.

Outbrain announced the closing of its initial public offering (IPO) of 8 million shares at a public price of $20.00 each, raising approximately $160 million in gross proceeds. The offering saw all shares sold by Outbrain, with underwriters given a 30-day option for an additional 1.2 million shares. The IPO registration became effective on July 22, 2021, with Citigroup, Jefferies, Barclays, and Evercore ISI serving as joint bookrunners. Outbrain's common stock trades under the symbol OB on the Nasdaq Global Select Market.