SQUID Chooses Outbrain to Monetize Personal News Feeds

Rhea-AI Summary

Outbrain has renewed its partnership with SQUID, a mobile-first news service, enhancing mobile monetization through Outbrain's promoted recommendations. SQUID, which reaches 10 million active users monthly, will access revenue from Outbrain's network of over 20,000 advertisers. The partnership aims to deliver engaging, native advertising while maintaining user experience, particularly for millennial audiences. With strong click-through rates of 3-4%, Outbrain's technology integrates seamlessly with SQUID's platform, supporting ongoing revenue growth.

Positive

• Renewed partnership expected to enhance mobile monetization.
• Access for SQUID to Outbrain's large network of 20,000+ advertisers.
• Strong average Click-through-Rates (CTR) of 3-4% indicating effective advertising.

Negative

• None.

LONDON, Nov. 17, 2021 (GLOBE NEWSWIRE) -- Outbrain, a leading recommendation platform for the open web, today announced the renewal of its partnership with SQUID, a mobile-first personalized news service and application powering news for platforms including Huawei’s browser, to drive mobile-service monetization through Outbrain's promoted recommendations.

SQUID’s mission is to help users connect with interesting content in a fun way, reaching 10 million unique active users per month in 60+ markets. Through this partnership, SQUID will gain access to advertising revenue from Outbrain’s global network of 20,000+ native advertisers running promoted recommendation campaigns on Outbrain.

“We are always looking for ways to monetize audiences without compromising the user experience, particularly given the demands of our millennial audiences,” says Johan Othelius, CEO of SQUID. “Outbrain’s recommendation technology has delivered us sustainable and impressive revenues. Thanks to the great support of the Outbrain team our relationship continues to grow. We are excited to extend this partnership as it supports our future goals.”

Together with SQUID, Outbrain’s promoted recommendations will offer relevant, non-intrusive native advertising experiences to users creating personalized news feeds and sharing instantly across social platforms. With average Click-through-Rates (CTR) of 3-4%, Outbrain’s high-performance network will aid SQUID’s monetization across Android and iOS applications, as well as its integrations on -1 pages, browser, assistant, search and other pre-installed experiences.

"Outbrain's ability to monetize beyond traditional publisher pages is why SQUID has chosen us as their strategic long-term partner,” says Stephanie Himoff, VP of Publishers and Platforms at Outbrain. “Our technology seamlessly integrates with SQUID's app and mobile-first news platform. We are bringing our expertise to create the most engaging experience so that their users return again and again.”

About Outbrain
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.

Media Contact:
Matt LoDolce
mlodolce@outbrain.com 

FAQ

What is the recent partnership announcement between Outbrain and SQUID?

Outbrain renewed its partnership with SQUID, focusing on enhancing mobile monetization through promoted recommendations.

What are the benefits of the Outbrain and SQUID partnership?

SQUID gains access to advertising revenue from Outbrain's vast network of over 20,000 advertisers, enhancing revenue potential.

How many users does SQUID reach monthly?

SQUID reaches 10 million unique active users per month across 60+ markets.

What are the Click-through-Rates (CTR) for Outbrain's advertising?

Outbrain's promoted recommendations have an average Click-through-Rate of 3-4%.

What is Outbrain's stock symbol?

Outbrain's stock symbol is OB.