Outbrain Deepens Collaboration with Microsoft – Integrates AI Solutions into Its Offerings
Outbrain (NASDAQ: OB) announced an expanded collaboration with Microsoft, enhancing its advertising platform through Microsoft Azure cloud integration and AI solutions. The company will scale its North American traffic on Azure and implement generative AI solutions using Azure OpenAI Service, including Dall-E model integration. This enhancement aims to deliver more relevant content and improved advertising solutions.
Outbrain's platform currently serves about 1 billion users worldwide with over 50 million daily engagements across more than 8,000 media owners. The expansion builds upon existing partnerships with Azure, MSN, and Bing, focusing on infrastructure flexibility and innovation in advertising technology.
Outbrain (NASDAQ: OB) ha annunciato una collaborazione ampliata con Microsoft, potenziando la sua piattaforma pubblicitaria attraverso l'integrazione nel cloud di Microsoft Azure e soluzioni di intelligenza artificiale. L'azienda scalerà il suo traffico nordamericano su Azure e implementerà soluzioni di intelligenza artificiale generativa utilizzando il servizio Azure OpenAI, compresa l'integrazione del modello Dall-E. Questo miglioramento mira a fornire contenuti più pertinenti e soluzioni pubblicitarie migliorate.
La piattaforma di Outbrain attualmente serve circa 1 miliardo di utenti in tutto il mondo con oltre 50 milioni di engagement giornalieri su più di 8.000 proprietari di media. L'espansione si basa su partnership esistenti con Azure, MSN e Bing, concentrandosi sulla flessibilità dell'infrastruttura e sull'innovazione nella tecnologia pubblicitaria.
Outbrain (NASDAQ: OB) ha anunciado una colaboración ampliada con Microsoft, mejorando su plataforma publicitaria a través de la integración en la nube de Microsoft Azure y soluciones de inteligencia artificial. La empresa escalará su tráfico en América del Norte en Azure e implementará soluciones de inteligencia artificial generativa utilizando el servicio Azure OpenAI, incluida la integración del modelo Dall-E. Esta mejora tiene como objetivo ofrecer contenido más relevante y soluciones publicitarias mejoradas.
La plataforma de Outbrain actualmente sirve a aproximadamente 1 mil millones de usuarios en todo el mundo con más de 50 millones de interacciones diarias en más de 8.000 propietarios de medios. La expansión se basa en asociaciones existentes con Azure, MSN y Bing, centrándose en la flexibilidad de infraestructura y en la innovación en tecnología publicitaria.
Outbrain (NASDAQ: OB)는 Microsoft와의 협력을 확대하여 Microsoft Azure 클라우드 통합 및 AI 솔루션을 통해 광고 플랫폼을 강화한다고 발표했습니다. 이 회사는 Azure에서 북미 트래픽을 확대하고 Azure OpenAI 서비스를 사용하여 Dall-E 모델 통합을 포함한 생성적 AI 솔루션을 구현할 것입니다. 이 향상은 더 관련성 높은 콘텐츠와 개선된 광고 솔루션을 제공하는 것을 목표로 합니다.
현재 Outbrain의 플랫폼은 전 세계 약 10억 명의 사용자에게 5천만 건 이상의 일일 참여를 제공하며, 8,000명 이상의 매체 소유자와 협력하고 있습니다. 이번 확장은 Azure, MSN 및 Bing과의 기존 파트너십을 기반으로 하여 인프라 유연성과 광고 기술 혁신에 중점을 두고 있습니다.
Outbrain (NASDAQ: OB) a annoncé une collaboration élargie avec Microsoft, renforçant sa plateforme publicitaire grâce à l'intégration du cloud Microsoft Azure et des solutions d'intelligence artificielle. La société augmentera son trafic en Amérique du Nord sur Azure et mettra en œuvre des solutions d'IA générative en utilisant le service Azure OpenAI, y compris l'intégration du modèle Dall-E. Cette amélioration vise à fournir un contenu plus pertinent et des solutions publicitaires améliorées.
La plateforme d'Outbrain sert actuellement environ 1 milliard d'utilisateurs dans le monde avec plus de 50 millions d'engagements quotidiens sur plus de 8.000 propriétaires de médias. L'expansion s'appuie sur des partenariats existants avec Azure, MSN et Bing, en mettant l'accent sur la flexibilité de l'infrastructure et l'innovation dans la technologie publicitaire.
Outbrain (NASDAQ: OB) hat eine erweiterte Zusammenarbeit mit Microsoft angekündigt, die ihre Werbeplattform durch die Integration der Microsoft Azure Cloud und KI-Lösungen verbessert. Das Unternehmen wird seinen nordamerikanischen Traffic auf Azure skalieren und generative KI-Lösungen mit dem Azure OpenAI-Dienst implementieren, einschließlich der Integration des Dall-E-Modells. Diese Verbesserung zielt darauf ab, relevantere Inhalte und verbesserte Werbelösungen zu bieten.
Die Plattform von Outbrain bedient derzeit etwa 1 Milliarde Benutzer weltweit mit über 50 Millionen täglichen Engagements bei mehr als 8.000 Medieninhabern. Die Expansion baut auf bestehenden Partnerschaften mit Azure, MSN und Bing auf und konzentriert sich auf die Flexibilität der Infrastruktur und Innovation in der Werbetechnologie.
- Integration of Azure OpenAI Service and Dall-E model to enhance advertising solutions
- Platform reaches 1 billion users with 50 million daily engagements
- Presence across 8,000 media owners globally
- Infrastructure optimization through Azure cloud migration
- None.
Insights
The expanded Microsoft Azure integration and AI implementation marks a significant technological advancement for Outbrain's ad platform. The integration of Azure OpenAI Service, particularly leveraging Dall-E for creative generation, positions Outbrain to potentially reduce creative costs while improving ad performance through AI-driven optimization. With 50 million daily engagements across 8,000 media owners, this infrastructure upgrade could substantially improve ad delivery efficiency and ROI.
The migration of additional data centers to Azure suggests a strategic move toward cloud-native operations, which should enhance scalability and reduce operational costs. The AI-powered creative optimization, particularly the ability to analyze high-performing ads for insights, represents a significant competitive advantage in the programmatic advertising space. However, the real value will depend on successful implementation and measurable improvements in advertising performance metrics.
NEW YORK, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Outbrain (NASDAQ: OB), a leading technology platform that drives business results across the open internet, announced the expansion of its collaboration with Microsoft and the use of the technological capabilities of the Microsoft Azure cloud platform to improve its offerings for advertisers and media owners. As part of the collaboration, Outbrain will expand its operations with Microsoft Azure in North America, scaling its traffic to be served on Azure, and integrate generative AI solutions based on Azure OpenAI Service to offer a variety of new services to its customers.
Generative AI solutions add a new layer of collaboration and enable Outbrain to offer more advanced solutions to its customers worldwide. Outbrain will be able to deliver more relevant content for audiences and better solutions for advertisers on the creative side driving better return on ad spend also leveraging the Dall-E model in combination with other artificial intelligence models. In addition, Outbrain will enable the creation of ad creatives based on the analysis of ads with high return on investment.
Outbrain has a long history of collaboration with Microsoft, including business and technological collaborations with Azure, MSN, and Bing. Outbrain’s platform serves about a billion users worldwide with over 50 million daily engagements, across more than 8,000 media owners globally.
“About two years after the initial move to Microsoft Azure, we are happy to transfer another data center and deepen the existing collaboration between the companies,” said Yonatan Maman, Outbrain CTO. “The additional move to Azure will give Outbrain flexibility and innovation in managing the infrastructure for our advertising platform.”
Outbrain CEO David Kostman added: “The performance advertising world is complex and competitive, and the use of innovative generative AI solutions in Outbrain's products, in collaboration with Microsoft, will benefit Outbrain's customers in Israel and globally.”
Alon Haimovich, Microsoft Israel GM:
“We’re thrilled to expand our collaboration with Outbrain, driving mutual growth and delivering substantial value through integrated technological solutions that enhance cost efficiency and commercial strategies. Microsoft is also committed to fostering innovation with Outbrain, especially as we lead advancements in the generative AI revolution.”
About Outbrain
Outbrain (Nasdaq: OB) is a leading technology platform that drives business results by engaging people across the Open Internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 8,500 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
Media Contact
press@outbrain.com
Investor Relations Contact
IR@outbrain.com
(332) 205-8999
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