The Athletic and StubHub Announce Exclusive Ticketing Deal

NEW YORK--(BUSINESS WIRE)-- Today, The Athletic and StubHub announced the launch of a multi-year, exclusive ticketing deal, which aims to give a larger audience of passionate sports fans further access to live sporting events.

As the official ticketing partner of The Athletic, StubHub will be integrated into The Athletic’s product, content, media and subscriber offerings, providing readers with a seamless and streamlined way to purchase tickets to live sporting events as they read about the teams and players The Athletic covers on a daily basis.

“Millions of sports fans around the world trust The Athletic for the latest, and most accurate, sports news and content, just as StubHub is trusted to give fans access to the sporting events they love,” said Cris Miller, Chief Business Officer at StubHub. “By partnering with The Athletic, we can reach an engaged and motivated audience of sports fans and help connect them to the experiences they’re interested in.”

“Our collaboration with StubHub marks an exciting milestone for The Athletic, and continues to fulfill our promise to subscribers to bring them increased value in their overall reader experience,” says Sebastian Tomich, chief commercial and development officer, The Athletic. “We see many synergistic opportunities for our brands to work together around live sporting events, and know this type of collaboration is of strong interest to our audience who passionately attend and tune into these must-watch games.”

The Athletic reaches a large and growing audience of global sports fans and potential sports ticket buyers. Providing readers and subscribers with unparalleled access — from their favorite teams, sports moments and players — ensures daily engagement on The Athletic’s platform and provides StubHub an untapped audience of fans. Exclusive StubHub offers and perks for Times and The Athletic subscribers will be available later this year as well.

Starting this year, StubHub will be integrated across The Athletic’s ecosystem, including team, league and schedule pages, editorial articles and custom content, live blogs, social posts and email newsletters and ad campaigns.

About The Athletic

The Athletic provides unrivaled sports coverage across every team you care about and every league you follow–from breaking news to powerful stories and smart analysis brought to you by the best journalists. The Athletic has more than 450 full-time writers, editors and producers, and covers more than 200 clubs and teams around the globe.

About StubHub

StubHub is the world's largest marketplace to buy and sell tickets to any live event, anywhere. Through StubHub in North America and viagogo, our international platform, we service customers in more than 150 countries in 40 languages and 49 available currencies. From sports to music, comedy to dance, festivals to theater, StubHub has more than 50 million tickets available to events around the world at any given time. Customers can buy and sell safely and securely on our platform, as every order is backed by StubHub's FanProtect Guarantee, which ensures that a seller is paid on time and a buyer is guaranteed access to the event they purchased tickets for, or they get their money back. Find out more at stubhub.com and viagogo.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230511005524/en/

Media: Elizabeth MacAulay, elizabeth.macaulay@nytimes.com, 212-556-5291

Source: The New York Times Company