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Teads Announces Exclusive Partnership With Nexstar Digital to Deliver InRead Advertising Technology and Monetization Capabilities
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Nexstar Digital has partnered with Teads to enhance digital advertising capabilities across its 125 websites and 239 mobile apps. This partnership focuses on delivering Teads' inRead advertising technology, allowing Nexstar to improve video and display ad monetization and increase its online inventory. The agreement aims to create a diversified revenue stream through enhanced user engagement and high-quality ads without compromising user experience. Both companies express optimism about the partnership's potential benefits for advertisers and audiences.
Positive
Partnership with Teads aims to enhance digital advertising revenue.
Access to Teads' inRead ad format improves ad monetization strategy.
Increased online inventory allows for greater advertising opportunities.
Partnership provides a diversified revenue stream.
High-quality ads enhance user engagement without disrupting experience.
Negative
None.
Partnership gives Nexstar Digital comprehensive access to Teads’ premium ad platform
LOS ANGELES--(BUSINESS WIRE)--
Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), and Teads, the global media platform, announced today a new exclusive partnership to deliver Teads’ flagship ad format – inRead advertising technology – to Nexstar Digital’s 125 websites and 239 mobile apps.
This exciting new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization. Nexstar Digital is now able to leverage Teads’ high-attention ad formats, including video and rich media display, as well as Teads’ market leading Teads for Publishers Suite, cookieless tools, and Studio Platform. This partnership advances Nexstar Digital’s clear focus on monetizing its digital media assets with proven ad technology designed to drive direct advertising sales, create a diversified revenue stream, and increase user engagement.
Teads’ inRead technology allows advertising content to be inserted into editorial content without disrupting the user experience. The end-to-end platform offers a suite of cookieless technology for publishers and brands, alongside a full funnel of solutions from branding to performance marketing. The platform also offers both advertisers and publishers cutting-edge creative technology at scale, driven by innovation like Teads Studio for creative and machine learning that drives real business outcomes.
Lori Tavoularis, Chief Revenue Officer at Nexstar Digital said: “This exclusive deal is the start of a fantastic partnership, and we expect a tremendous response from advertisers. Teads’ inRead ads will empower our Local and National Sales teams with a performance driven video-first solution that strengthens our suite of video ads. Teads technology creates a sustainable revenue stream for us by monetizing our media properties with high-quality ads without sacrificing the user experience. At Nexstar Digital, we deliver what matters most for our advertising clients – including content, audiences, solutions, and most importantly, results. Our partnership with Tead’s allows us to deliver even further on this commitment to our customers.”
Simon Klein, SVP Publishing North America at Teads, added: “We are really excited about this partnership with Nexstar Digital. Supporting quality publishers is our mission at Teads and we are proud to do so here, ensuring local communities can continue to get the fantastic, relevant content that Nexstar Digital provides, well into the future. Through this direct integration, Teads’ market-leading technology can further drive revenue to Nexstar Digital and deliver outstanding results for brands.”
Nexstar Digital, the digital business of Nexstar Media Group, Inc. (Nasdaq: NXST), operates 125 websites and 239 mobile apps, delivering premium and trusted content from Nexstar Media Group Inc.’s portfolio of media assets, including 200 owned or partner local broadcast stations in 116 U.S. markets, NewsNationNow.com, TheHill.com, and BestReviews.com. Collectively, Nexstar Media Group’s digital assets are a Top 10 U.S. digital news and information property as ranked by Comscore. For more information and the latest news, visit www.nexstardigital.com.
About Teads
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.
For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies, and publishers through a team of 800+ people in 26 countries.
What is the new partnership between Nexstar Digital and Teads?
Nexstar Digital has partnered with Teads to deliver inRead advertising technology across its digital platforms, enhancing ad monetization and user engagement.
How will the Nexstar Digital and Teads partnership impact revenue?
The partnership is expected to create a diversified revenue stream and improve digital advertising revenue through enhanced ad formats.
What platforms will benefit from the Nexstar and Teads partnership?
The partnership will benefit Nexstar Digital's 125 websites and 239 mobile apps, including local station sites and NewsNation.
What ad technology is Nexstar Digital utilizing from Teads?
Nexstar Digital is utilizing Teads' inRead advertising technology, which integrates ads into editorial content seamlessly.
What are the expected outcomes of the Nexstar Digital and Teads partnership?
The partnership aims to empower sales teams with performance-driven solutions and create a sustainable revenue stream without sacrificing user experience.
