Nexstar Names Lisa Taylor as Senior Vice President of Digital Advertising Sales
Nexstar Media Group (NASDAQ: NXST) has appointed Lisa Taylor as Senior Vice President of Digital Advertising Sales, effective June 17. Taylor, with over 20 years of experience in advertising sales, joins Nexstar from Amazon. At Amazon, she achieved a 300% increase in new business revenue as Senior Business Development Manager for Amazon Ads. Taylor will report to Andrew Alford, President of Nexstar's broadcasting division, and will be responsible for digital revenue growth across Nexstar's broadcast group. She will lead sales strategy, sales enablement, and talent development for 117 local markets. Taylor has also held leadership positions at Meredith Mr. Alford praised her experience in the rapidly evolving digital landscape, and Taylor expressed her excitement about joining Nexstar.
- Lisa Taylor's appointment brings over 20 years of experience in digital advertising sales to Nexstar.
- Taylor achieved a 300% increase in new business revenue at Amazon.
- She will lead digital advertising sales strategies across 117 local markets.
- Taylor's previous roles include strategic leadership positions at Meredith
- Her experience in developing strategic plans for digital growth will benefit Nexstar.
- The announcement does not specify immediate revenue or profit impact from the new appointment.
- There is no mention of any challenges or risks associated with the transition.
Former Amazon Executive Will be Responsible for Accelerating Digital Advertising Sales and Revenue Growth Across Nexstar’s Broadcast Group
Across a 20+ year career in advertising sales and marketing with a particular focus on digital products, data, and insights, Ms. Taylor has established a long track record of success. She joins Nexstar from Amazon, where she has served as Senior Business Development Manager for the company’s worldwide emerging business, Amazon Ads. At Amazon, Ms. Taylor built features and benefits that helped drive revenue growth and value for both business-to-consumer and business-to-business segments, leveraging technology and tools across a variety of advertising products and solutions to drive a
At Nexstar, Ms. Taylor will oversee digital advertising sales for the company’s broadcast group, including its owned and partner television stations and their respective websites in 117 local markets across the country. She will be responsible for leading the group’s local digital sales strategy, sales enablement, expansion of local sales products, as well as training and talent development and driving station-level and groupwide revenue growth.
“Lisa has established herself as a deeply experienced leader in digital sales and she understands keenly the nature of the rapidly evolving digital landscape,” said Mr. Alford. “She has been successful everywhere at growing ad revenue and profit, and knows how to build highly effective, collaborative sales teams. Her time at Amazon gave her a window into the digital space that will prove to be invaluable, and she will be a great asset to Nexstar.”
Prior to her work with Amazon, Ms. Taylor held sales and marketing leadership positions of increasing responsibility with Meredith Corporation, where she served as Vice President of Digital Revenue from 2018 to 2022, overseeing sales for the company’s
Commenting on her appointment, Ms. Taylor said, “I’m grateful to Nexstar for giving me this opportunity and I’m looking forward to working with the digital teams across the company’s television stations. Nexstar’s scale and its unique portfolio of assets positions the company to offer a variety of digital and cross-platform advertising solutions which can be customized to suit the needs of any client—that gives Nexstar a distinct advantage over its competitors.”
Ms. Taylor has been deeply involved in media industry and community organizations throughout her career. She currently serves as a mentor for Veterati, which supports and guides veterans and military spouses to rewarding careers. While at Amazon, she was a member of Amazon Warriors, working with veterans and their spouses, and Amazon Women, promoting programs related to recruitment, inclusion, and diversity. She is a past member of the Interactive Advertising Bureau.
Ms. Taylor earned her bachelor’s degree in communications from DePauw University and her MBA from the Wharton School of Business at the University of
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with over 200 owned or partner stations in 117 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national cable news network, popular entertainment multicast networks Antenna TV and Rewind TV, and a
View source version on businesswire.com: https://www.businesswire.com/news/home/20240611813910/en/
Media Contact:
Gary Weitman
EVP & Chief Communication Officer
Nexstar Media Group, Inc.
972/373-8800 or gweitman@nexstar.tv
Investor Contact:
Joseph Jaffoni or Jennifer Neuman
JCIR, Inc.
212/835-8500 or nxst@jcir.com
Source: Nexstar Media Group, Inc.
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