Nexstar Media’s Cable Network, WGN America, Names Jonathan Killian Vice President, Creative Marketing and Brand Communications
Nexstar Media Group, Inc. has appointed Jonathan Killian as Vice President of Creative Marketing and Brand Communications for WGN America, effective January 25. Previously at CNN International, Killian is set to spearhead a comprehensive brand marketing strategy for WGN America and oversee its promotions and marketing departments. His extensive experience includes leading major projects at CNNI and a strong background in media strategy. Nexstar aims to enhance its brand presence and journalism with Killian's expertise.
- Jonathan Killian appointed as VP of Creative Marketing and Brand Communications, bringing extensive experience from CNN International.
- WGN America aims to strengthen its brand marketing strategy to enhance programming and viewer engagement.
- None.
WGN America, Nexstar Media Group, Inc.’s, wholly-owned cable network currently reaching 75 million U.S. television households, today announced that Jonathan Killian will join the network as Vice President, Creative Marketing and Brand Communications. Mr. Killian joins Nexstar from CNN International (CNNI), where he was Executive Director of Creative and Brand Development, overseeing the network’s on-air presentation and coordinating global marketing/programming strategy.
In this newly created role, Mr. Killian will oversee the development and execution of a comprehensive brand marketing strategy for WGN America and assume responsibility for the network’s promotions, creative and marketing departments. WGN America is the home of NewsNation, the country’s only live unbiased national newscast airing in prime-time every night. Mr. Killian assumes his new role on January 25, reporting to Sean Compton, Nexstar Inc.’s Networks Division President.
“Jonathan’s deep understanding of creative marketing and proven record of global brand development make him a valuable asset,” said Compton. “We are excited to have him join the network’s leadership team as we continue to expand WGN America and its programming.”
During his 13-year tenure at CNNI, Mr. Killian was instrumental in the relaunch of the network’s positioning, the revamp of the network’s on-air presentation and the launch of more than two dozen prime-time on-air programs. He was also responsible for the re-positioning and creative on-air transformation of CNN en Español and consulted on creative overhauls and network launches in the Philippines, Turkey, Bulgaria, Switzerland, the Czech Republic and Brazil. He served as the project manager for the launch of CNN Indonesia, and while in Jakarta, was responsible for newsgathering, technical operations, editorial, creative, promotion and marketing. While at CNNI, Mr. Killian helped build the CNN Academy, facilitating CNNI's training and consulting programs around the world. Mr. Killian also recently served as executive project manager for the move of CNN International’s bureau in London, overseeing operations and the design and build-out of its new multimillion-dollar studios.
“Our nation needs strong, fact-based journalism more than ever and I’m humbled to be joining a company like Nexstar that believes so passionately in developing news content,” said Mr. Killian. “Nexstar’s communities and viewers will fuel WGN America and NewsNation to even greater heights. I’m looking forward to leading the network’s strategic branding and marketing efforts at this pivotal time.”
The recipient of 10 regional Emmy Awards, Mr. Killian began his media career in local television and has served as a creative director, writer, producer and editor in multiple major U.S. television markets, including Washington, DC; Baltimore, Maryland; Cincinnati, Ohio; and Cleveland, Ohio. He holds a Bachelor of Arts degree in Telecommunication and Film from The University of Alabama and an MBA from Terry College of Business at The University of Georgia.
About Nexstar Media Group, Inc.
Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately
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