Nexstar Media Group Digital Network Delivers Record Use and Growth in 2020
Nexstar Media Group (NASDAQ: NXST) reported record growth in its digital network for 2020, achieving #1 local news rankings every month. The network averaged 91 million unique monthly users, a 70% year-over-year increase. Key performance metrics included 7.8 billion pageviews and 10.4 billion multiplatform minutes, both up over 130% from 2019. The digital network also generated 1.6 billion video views. President Karen Brophy highlighted a successful audience and content strategy post-Tribune Media acquisition, emphasizing the importance of local news amid increased engagement.
- 91 million unique monthly users, a 70% increase from previous year.
- 7.8 billion pageviews, a 130% increase year-over-year.
- 10.4 billion multiplatform minutes spent, a 136% increase.
- 1.6 billion total video views, showcasing engaged audience.
- None.
Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that its digital network delivered record growth in 2020, ranking #1 in local news for every month of the year and reaching all-time highs across key performance indicators (KPIs) including average monthly users, total pageviews, total multiplatform minutes and total digital video views, according to Comscore.
Nexstar’s digital network averaged a record 91 million unique monthly users in 2020, a
Karen Brophy, Nexstar, Inc. President, Digital, stated, “Nexstar’s successful realignment of its digital operations following the acquisition of Tribune Media focuses on content and audience development and has delivered tremendous results, with Nexstar’s digital network generating record performance in terms of overall use and year-over-year growth. Reflecting the strength of Nexstar’s strong, local news organizations across the country, our local websites and mobile apps ranked #1 in local news for every month in 2020, with over 90 million average unique monthly users, reflecting both same-station and acquisition-related audience growth, as well as the Company’s unprecedented level of COVID-19 and 2020 election coverage.
“Local news has never been more essential for Americans and as the most powerful and trusted voice in America, more people are engaging with their broadcast stations’ news content on more platforms than ever before. To continue growing our audience share and content engagement in 2021, we remain focused on leveraging our integrated content strategy across Nexstar’s 400+ digital touchpoints and increasing awareness of our fact-based, unbiased national news network, NewsNation, and the NewsNationNow website and mobile app, while scaling BestReviews, our recently acquired leading consumer product recommendations company.”
About Nexstar Media Group, Inc.
Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately
Forward-Looking Statements
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the Securities and Exchange Commission.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210203005135/en/
FAQ
What record growth did Nexstar Media Group achieve in 2020?
How much did Nexstar's unique monthly users increase in 2020?
What were the total pageviews for Nexstar in 2020?
What were Nexstar's total multiplatform minutes in 2020?
How many video views did Nexstar's digital network generate in 2020?
