Luxury Buyers Return to Market in Force in May

Rhea-AI Summary

The U.S. luxury housing market showed resilience in May 2020, with searches for million-dollar homes increasing by 7.3% year-over-year. Despite ongoing inventory challenges, luxury listing prices rose to an entry point of $2.97 million, reflecting a 0.5% increase from April and 6.1% year-over-year. Notably, the luxury sector led overall median price growth, which was 1.6% year-over-year in May. Areas like The Hamptons and Palm Springs saw significant increases in property views, demonstrating an interest shift towards second homes.

Positive

• Searches for million-dollar homes increased by 7.3% year-over-year in May.
• Luxury listing price entry point reached $2.97 million, up 0.5% from April.
• Luxury sector led median price growth at 1.6% year-over-year in May.
• Inventory of luxury homes priced above $1 million decreased only 15.1% year-over-year in May, improving from 57.8% in April.

Negative

• Luxury price growth slowed, with only 25 of 94 markets tracking price increases since January.
• Million-dollar listings were down 15.6% year-over-year in May.

SANTA CLARA, Calif., June 25, 2020 /PRNewswire/ -- The U.S. luxury housing market defied gravity in May, outpacing the rest of the market in price growth and views, according to realtor.com^®'s Luxury Housing Report released today. Like the rest of the market, inventory remains the biggest obstacle as home buyers shift their focus from dense urban metros to smaller less populated areas.

"The COVID-19 pandemic has reinforced the resilience of the housing market and unlike prior downturns, the luxury market is leading the recovery," said realtor.com^®'s Chief Economist, Danielle Hale. "Stay at home orders and social distancing have put a new value on the extra space. We're seeing this in the luxury market as well, which could mean there is renewed interest from high-end buyers to find a second-home that is within driving distance from their primary residence."

Luxury market at a glance
With just 25 of 94 luxury markets tracked by realtor.com^® showing listing price growth increases since January, the COVID-19 pandemic has slowed price growth in the luxury sector, which was up 15 percent at the start of the year. This compares to 60 counties during the same period a year ago.

Despite a slowing pace of price growth, the luxury listing price entry point reached $2.97 million* in May, up 0.5 percent from April and 6.1 percent year-over-year. The luxury sector led the housing market's median price growth, which was up 1.6 percent in May year-over-year.

Demand for luxury homes reached new highs in May. After falling 9.5 percent year-over-year in April, searches for million-dollar homes grew 7.3 percent year-over-year, outpacing the 6.2 percent growth prior to the COVID-19 pandemic.

Although inventory rebounded from historic declines in April, million-dollar listings were still down 15.6 percent year-over-year in May. In line with the overall housing market trends, luxury sellers began coming back to the market with new listings for homes priced above $1 million down just 15.1 percent year-over-year in May, compared to 57.8 percent in April. Homes priced over $1 million sold in 89 days in May, compared to 71 days a year earlier.

A second home appears to be in vogue for luxury shoppers
Much like the suburbs are gaining favor with home shoppers, second home markets are seeing increased interest from luxury buyers. Suffolk County, N.Y., home to The Hamptons, Palm Springs in Riverside County, Calif., and Greenwich in Fairfield County, Conn.-- all second home markets -- ranked among the top five markets with the largest increase in listing view growth in May. Views of luxury properties accelerated 56 percent in The Hamptons, 28 percent in Palm Springs and 24 percent in Greenwich compared to January trends.

In contrast, Honolulu, Key West, Fla. (Monroe County), Pebble Beach, Calif. (Monterey, Calif.) and ski towns in Eagle and Summit counties in Colorado have all seen interest in luxury homes wane since the start of the year.

NYC luxury market demand spreads beyond city living
With New York becoming the epicenter of the coronavirus in the U.S., luxury buyers focused their attention beyond the dense urban setting of the five boroughs. The Hamptons saw listing views increase 72 percent in May year-over-year, while views of luxury homes in Union, Bergen and Somerset counties in New Jersey increased by 40, 30 and 28 percent respectively during the same period. These counties were seeing views per property grow between 10 to 21 percent prior to the pandemic.

Despite the increased demand outside of the city's five boroughs, Manhattan, Brooklyn, and Queens all saw luxury prices remain steady in May compared to a year ago. This is actually an improvement over pre-COVID conditions when the luxury prices in the boroughs were declining slightly.

New York Metro Area Luxury Markets as Ranked By Views Per Property

County	Million Dollar Homes - Views Per Property Y/Y	Luxury Listing Price (Top 5%)	Luxury Listing Price Y/Y
Suffolk, N.Y.	72%	5,950,000	8.2%
Union, N.J.	40%	1,460,000	0.7%
Bergen, N.J.	30%	2,539,000	6.3%
Somerset, N.J.	28%	1,695,000	-5.6%
Ocean, N.J.	19%	1,750,000	25.1%
Monmouth, N.J.	18%	2,500,000	0.0%
New York, N.Y.	18%	12,500,000	14.9%
Morris, N.J.	15%	1,600,000	-3.6%
Westchester, N.Y.	10%	3,395,000	0.0%
Kings, N.Y.	10%	3,750,000	13.2%
Nassau, N.Y.	2%	2,799,000	1.8%
Hudson, N.J.	-7%	1,800,000	11.2%
Queens, N.Y.	-22%	1,699,000	0.0%

*The luxury listing price entry point is defined as the top 5 percent of homes listed.

EDITOR'S NOTE: The realtor.com economics team is continually tracking the impact of the coronavirus pandemic on the U.S. economy and housing market. The team's reports and analysis are available here.

About realtor.com^®
Realtor.com^® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com^® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com^® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com^® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS^®. For more information, visit realtor.com^®.

Media Contact: Lexie Holbert, lexie.puckett@move.com

View original content:http://www.prnewswire.com/news-releases/luxury-buyers-return-to-market-in-force-in-may-301083341.html

SOURCE realtor.com

FAQ

What is the status of the luxury housing market in the U.S. as of May 2020?

The luxury housing market in the U.S. showed resilience in May 2020, with a 7.3% year-over-year increase in searches for million-dollar homes.

What was the luxury listing price entry point in May 2020?

The luxury listing price entry point reached $2.97 million in May 2020, marking a 0.5% increase from April.

How did the luxury sector perform compared to the overall housing market in May 2020?

The luxury sector led overall median price growth at 1.6% year-over-year in May 2020.

Which markets saw an increase in luxury property views in May 2020?

The Hamptons, Palm Springs, and Greenwich saw significant increases in luxury property views, with The Hamptons up by 72%.