Three Out of Four Americans View Homeownership as Part of the American Dream
Realtor.com's recent survey reveals that 75% of Americans consider homeownership part of the American Dream, with 64% identifying it as a life goal. The sentiment varies across generations, with Baby Boomers showing the strongest belief (84%), followed by Gen X (74%), Millennials (69%), and Gen Z (67%).
The survey indicates that 59% of Americans believe homeownership is achievable, with Baby Boomers being most confident (63%). Regarding wealth building, younger generations - Millennials (53%) and Gen Z (52%) - are more likely to view homeownership as necessary for long-term wealth compared to Gen X (48%) and Baby Boomers (45%).
Current homeownership rates vary significantly by generation: Baby Boomers lead at 66%, followed by Gen X at 54%, Millennials at 43%, and Gen Z at 33%. The survey, conducted in November 2024, included 2,201 adults and was weighted to represent the U.S. population demographics.
Un recente sondaggio di Realtor.com rivela che il 75% degli americani considera la proprietà di una casa parte del sogno americano, con il 64% che la identifica come un obiettivo di vita. Il sentimento varia tra le generazioni, con i Baby Boomer che mostrano la convinzione più forte (84%), seguiti dalla Gen X (74%), dai Millennials (69%) e dalla Gen Z (67%).
Il sondaggio indica che il 59% degli americani crede che la proprietà di una casa sia realizzabile, con i Baby Boomer che sono i più sicuri (63%). Per quanto riguarda la creazione di ricchezza, le generazioni più giovani - Millennials (53%) e Gen Z (52%) - tendono a vedere la proprietà di una casa come necessaria per la ricchezza a lungo termine rispetto alla Gen X (48%) e ai Baby Boomer (45%).
Le attuali percentuali di proprietà di case variano significativamente per generazione: i Baby Boomer guidano con il 66%, seguiti dalla Gen X con il 54%, dai Millennials con il 43% e dalla Gen Z con il 33%. Il sondaggio, condotto a novembre 2024, ha incluso 2.201 adulti ed è stato ponderato per rappresentare la demografia della popolazione statunitense.
Una encuesta reciente de Realtor.com revela que el 75% de los americanos considera que ser propietario de una vivienda es parte del sueño americano, con el 64% identificándolo como una meta de vida. El sentimiento varía entre las generaciones, con los Baby Boomers mostrando la creencia más fuerte (84%), seguidos por la Gen X (74%), los Millennials (69%) y la Gen Z (67%).
La encuesta indica que el 59% de los americanos cree que la propiedad de una vivienda es alcanzable, siendo los Baby Boomers los más confiados (63%). En cuanto a la creación de riqueza, las generaciones más jóvenes - Millennials (53%) y Gen Z (52%) - son más propensas a ver la propiedad de una casa como necesaria para la riqueza a largo plazo en comparación con la Gen X (48%) y los Baby Boomers (45%).
Las tasas actuales de propiedad de viviendas varían significativamente según la generación: los Baby Boomers lideran con el 66%, seguidos por la Gen X con el 54%, los Millennials con el 43% y la Gen Z con el 33%. La encuesta, realizada en noviembre de 2024, incluyó a 2,201 adultos y fue ponderada para representar la demografía de la población de EE. UU.
Realtor.com의 최근 조사에 따르면, 75%의 미국인이 주택 소유를 미국의 꿈의 일부로 여기고 있으며, 64%은 이를 삶의 목표로 인식하고 있습니다. 이 감정은 세대에 따라 다르며, 베이비 붐 세대가 가장 강한 믿음을 보입니다 (84%), 이어서 X세대 (74%), 밀레니얼 세대 (69%) 및 Z세대 (67%)가 있습니다.
조사에 따르면 59%의 미국인이 주택 소유가 달성 가능하다고 믿고 있으며, 베이비 붐 세대가 가장 자신감을 보이고 있습니다 (63%). 재산 축적과 관련하여, 젊은 세대인 밀레니얼 세대 (53%)와 Z세대 (52%)는 주택 소유가 장기적인 부의 필수 요소로 더 많이 여기고 있으며, X세대 (48%)와 베이비 붐 세대 (45%)에 비해 그렇습니다.
현재 주택 소유율은 세대별로 크게 다릅니다: 베이비 붐 세대가 66%로 선두를 달리고, X세대가 54%, 밀레니얼 세대가 43%, Z세대가 33%입니다. 이 조사는 2024년 11월에 진행되었으며 2,201명의 성인을 포함하였고, 미국 인구 통계를 반영하도록 가중치가 조정되었습니다.
Une récente enquête de Realtor.com révèle que 75% des Américains considèrent la propriété d'une maison comme faisant partie du rêve américain, avec 64% qui l'identifient comme un objectif de vie. Le sentiment varie selon les générations, avec les Baby Boomers affichant la croyance la plus forte (84%), suivis de la Génération X (74%), des Millennials (69%) et de la Génération Z (67%).
L'enquête indique que 59% des Américains croient que devenir propriétaire est réalisable, les Baby Boomers étant les plus confiants (63%). En ce qui concerne la création de richesse, les jeunes générations - Millennials (53%) et Génération Z (52%) - sont plus susceptibles de considérer la propriété comme nécessaire pour une richesse à long terme par rapport à la Génération X (48%) et aux Baby Boomers (45%).
Les taux de propriété actuels varient considérablement selon les générations : les Baby Boomers en tête avec 66%, suivis de la Génération X avec 54%, des Millennials avec 43% et de la Génération Z avec 33%. L'enquête, réalisée en novembre 2024, a inclus 2 201 adultes et a été pondérée pour représenter la démographie de la population américaine.
Eine aktuelle Umfrage von Realtor.com zeigt, dass 75% der Amerikaner das Eigenheim als Teil des amerikanischen Traums betrachten, wobei 64% es als Lebensziel identifizieren. Die Stimmung variiert zwischen den Generationen, wobei die Baby-Boomer den stärksten Glauben zeigen (84%), gefolgt von der Gen X (74%), den Millennials (69%) und der Gen Z (67%).
Die Umfrage zeigt, dass 59% der Amerikaner glauben, dass Eigenheim besitz erreichbar ist, wobei die Baby-Boomer am zuversichtlichsten sind (63%). In Bezug auf den Vermögensaufbau sehen jüngere Generationen - Millennials (53%) und Gen Z (52%) - die Eigentümerschaft von Immobilien eher als notwendig für langfristigen Reichtum im Vergleich zur Gen X (48%) und den Baby-Boomern (45%).
Die aktuellen Eigentumsquoten variieren deutlich nach Generation: Die Baby-Boomer führen mit 66%, gefolgt von der Gen X mit 54%, den Millennials mit 43% und der Gen Z mit 33%. Die Umfrage, die im November 2024 durchgeführt wurde, umfasste 2.201 Erwachsene und wurde gewichtet, um die Demografie der US-Bevölkerung zu repräsentieren.
- 75% of Americans view homeownership as part of the American Dream
- 64% identify homeownership as a life goal
- 59% believe homeownership is achievable
- Strong generational interest in homeownership, particularly among younger generations (70% Gen Z, 69% Millennials)
- Declining sentiment toward homeownership across younger generations (84% Boomers vs 67% Gen Z)
- Lower current homeownership rates among younger generations (33% Gen Z vs 66% Boomers)
- Less than half of older generations see homeownership as necessary for building long-term wealth
Insights
Realtor.com's survey reveals compelling demographic shifts in housing market sentiment that could impact News Corp's (NWSA) digital real estate services segment. The data showing 75% of Americans viewing homeownership as part of the American Dream, coupled with generational variations, provides valuable market intelligence. The 59% achievability confidence rate across demographics suggests sustained demand despite current market challenges.
The most actionable insight is the strong desire for homeownership among millennials (69%) and Gen Z (70%), who represent the next wave of potential homebuyers. This sustained demand could drive long-term growth for digital real estate platforms, particularly benefiting News Corp's REA Group and Move (Realtor.com) operations. The record-high median buyer age of 56 in 2024 indicates a potential market shift that could influence advertising strategies and platform development.
For investors, this data suggests resilient long-term revenue potential in News Corp's digital real estate services, despite current market headwinds. The strong millennial and Gen Z interest could translate into sustained user growth and advertising revenue as these demographics enter their prime home-buying years.
The generational divide in homeownership perception presents fascinating behavioral insights. The stark contrast between baby boomers' (84%) and Gen Z's (67%) views on homeownership as part of the American Dream reflects evolving consumer values and economic realities. More intriguingly, younger generations' stronger belief in homeownership as a wealth-building tool (52-53% for Gen Z/Millennials vs. 45-48% for older generations) signals a potential shift in financial planning behaviors.
This psychological positioning of homeownership as both aspirational and achievable, despite current market challenges, indicates resilient consumer demand. The 2,201-person survey provides statistically significant evidence of sustained market interest across demographics, though actual conversion to purchases may face headwinds from affordability constraints.
The data suggests that digital real estate platforms will need to adapt their service offerings and marketing strategies to address distinct generational preferences and concerns, particularly focusing on younger demographics' wealth-building aspirations while maintaining relevance for older, more confident buyers.
Sentiments towards homeownership remain positive as Americans identify it as a life goal, but is it still seen as necessary to build long-term wealth?
"Home, and land, ownership has been a part of the American Dream for generations, and while current conditions around affordability and the availability of homes make ownership more challenging, many Americans still see that ideal of having a home that belongs to them as a key cornerstone of achieving both the American Dream and creating long-term wealth for themselves and their families," said Laura Eddy, VP Research and Insights, Realtor.com®.
Homeownership Continues to be a Part of the American Dream, But is Desire Dropping?
A majority,
That being said, the desire to own a home is still high, as Americans, particularly millennials (
Americans are Confident that Homeownership is Achievable
As sentiments towards homeownership remain positive, according to the Realtor.com® survey, more than half of Americans surveyed (
Interestingly, the age of homebuyers reached an all-time high in 2024. According to the National Association of Realtors® 2024 Profile of Buyers and Sellers, the median age of buyers peaked at 56 years old and the typical repeat buyer age is 61 years old, likely contributing to the bump in confidence for the eldest generation.
Younger Generations Agree Homeownership is Integral to Building Long Term Wealth
When it comes to building wealth, millennials (
Methodology
The Realtor.com® poll was conducted on November 7-8, 2024, among a national sample of 2201 Adults ages 18+. The survey was conducted online, and the data was weighted to approximate a target sample of Adults in the
About Realtor.com®
Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
Media contact: Asees Singh, press@realtor.com
View original content:https://www.prnewswire.com/news-releases/three-out-of-four-americans-view-homeownership-as-part-of-the-american-dream-302349847.html
SOURCE Realtor.com
FAQ
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