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Nova LifeStyle’s Diamond Sofa to Complement Live Appointments with Virtual Tours at Las Vegas Market Summer 2020

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Nova LifeStyle (NASDAQ: NVFY) announced that its subsidiary, Diamond Sofa, will participate in the Las Vegas Market Summer 2020 from August 30 to September 3. The company will host virtual showroom tours on Instagram, showcasing its inaugural collection from India, the Namaste Collection, which features handcrafted furniture. This initiative aims to engage customers not attending in person and includes real-time interactions for feedback and queries. Nova LifeStyle specializes in modern lifestyle furniture, appealing to middle and upper-middle-income consumers across several regions.

Positive
  • Diamond Sofa's participation in Las Vegas Market can enhance brand visibility.
  • Launch of the Namaste Collection from India diversifies product offerings.
  • Virtual showroom tours allow engagement with a broader audience during the event.
Negative
  • None.

LOS ANGELES, Aug. 26, 2020 (GLOBE NEWSWIRE) -- Nova LifeStyle, Inc. (NASDAQ: NVFY) (“Nova LifeStyle” or the “Company”) today announced, Diamond Sofa, a wholly owned subsidiary of the Company, will be participating at the Las Vegas Market Summer 2020, August 30 thru September 3. Diamond Sofa will be hosting virtual showroom tours daily during Summer Market via its Instagram platform and launching its first collection from India.

Las Vegas Market (LVMKT) offers buyers, designers and exhibitors an efficient, effective and compelling market experience. Located on a world-class, state-of-the-art campus, LVMKT provides thousands of cross-category furniture, gift and home decor resources, as well as access to quality accommodations, dining, and recreation.  For additional information visit www.lasvegasmarket.com.

The virtual showroom tours on the Instagram platform is an opportunity for Diamond Sofa and Nova LifeStyle to engage with current and prospective customers during the show who are not physically attending. Additionally, the Instagram platform allows consumers to submit questions which will be answered by Diamond Sofa associates, encourage consumers to provide feedback and showcase our new item debuts up close via their requests all in real-time.

Diamond Sofa Launches Namaste Collection from India
‘Greetings from India, Every Piece Tells a Story.’ Diamond Sofa launches traditional time-honored handcraftsmanship using vibrant stones and woods rich with character - each Refined by Hand, Shaped by Nature. With Namaste - a respectful gesture of greeting- Diamond Sofa is proud to introduce its first collection from India: not only thoughtfully curated in a contemporary context, but also deeply reflective of its origins.

About Nova LifeStyle

Nova LifeStyle, Inc. is a well-established, innovative designer and distributor of modern lifestyle furniture; primarily sofas, dining room furniture, cabinets, office furniture and related components, bedroom furniture, and various accessories, in matching collections. Nova LifeStyle’s product lines include the Nova Brands and Diamond Sofa (www.diamondsofa.com). Nova's products feature urban contemporary styles that integrate comfort and functionality, incorporating upscale luxury designs which appeal to middle and upper middle-income consumers in the USA, China, Europe, and elsewhere in the world.

Visit Nova LifeStyle's website at www.NovaLifeStyle.com.

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, among others, our ability to fully resume our operations and remain financially healthy, our expected future growth prospects. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. In some cases, forward-looking statements can be identified by the use of forward-looking terms such as “anticipate,” “estimate,” “believe,” “continue,” “could,” “intend,” “may,” “plan,” “potential,” “predict,” “should,” “will,” “expect,” “objective,” “projection,” “forecast,” “goal,” “guidance,” “outlook,” “effort,” “target,” “trajectory,”  “focus,” “work to,” “attempt,” “pursue,” or the negative of these terms or other comparable terms. However, the absence of these words does not mean that the statements are not forward-looking. These forward-looking statements are based on certain assumptions and analyses made by us in light of our experience and our perception of historical trends, current conditions and expected future developments, as well as other factors we believe are appropriate in the circumstances.

Investor Relations Contact
Andrew Barwicki
516-662-9461
Andrew@barwicki.com


FAQ

What is Nova LifeStyle participating in on August 30, 2020?

Nova LifeStyle is participating in the Las Vegas Market Summer 2020.

What collection is Diamond Sofa launching at the Las Vegas Market?

Diamond Sofa is launching the Namaste Collection from India.

How will Diamond Sofa engage with customers during the Las Vegas Market?

Diamond Sofa will host virtual showroom tours on Instagram and interact with customers in real-time.

What is the significance of the Namaste Collection?

The Namaste Collection features traditional handcraftsmanship and reflects its Indian origins.

What products does Nova LifeStyle primarily offer?

Nova LifeStyle offers modern lifestyle furniture including sofas, dining room furniture, and accessories.

Nova Lifestyle, Inc.

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