Unveiling 2025 Milan Design Week Natuzzi key theme: Rooted in Harmony
Natuzzi announces its participation in the 2025 Milan Design Week (MDW) under the theme 'Rooted in Harmony,' showcasing their latest collections and brand evolution. The event, featuring over 2,000 exhibitors and nearly 500,000 international visitors, will highlight Natuzzi's 66-year heritage and integrated value chain in Italy.
The company maintains a strong Italian presence with 430 employees in the Style Center and offices, 1,500 people in factories producing Natuzzi Italia collections, and 3,000 in partner factories. Their Centro Stile, comprising 150 creative designers, continues to drive innovation while preserving brand heritage.
The 2025 MDW presentation will feature collaborations with renowned designers including Karim Rashid, extending the 'Memoria' project into bed collections, Andrea Steidl reimagining living spaces, Mauro Lipparini strengthening dining and living collections, and Marcantonio Malerba contributing artistic designs.
Natuzzi annuncia la sua partecipazione alla Milan Design Week 2025 (MDW) con il tema 'Radicati nell'Armonia', presentando le ultime collezioni e l'evoluzione del marchio. L'evento, che vedrà la partecipazione di oltre 2.000 espositori e quasi 500.000 visitatori internazionali, metterà in evidenza il patrimonio di 66 anni di Natuzzi e la sua catena del valore integrata in Italia.
L'azienda mantiene una forte presenza italiana con 430 dipendenti nel Centro Stile e negli uffici, 1.500 persone nelle fabbriche che producono le collezioni Natuzzi Italia e 3.000 in fabbriche partner. Il loro Centro Stile, composto da 150 designer creativi, continua a guidare l'innovazione preservando l'eredità del marchio.
La presentazione della MDW 2025 presenterà collaborazioni con designer rinomati, tra cui Karim Rashid, che estenderà il progetto 'Memoria' nelle collezioni di letti, Andrea Steidl che reimmaginerà gli spazi abitativi, Mauro Lipparini che rafforzerà le collezioni per la sala da pranzo e il soggiorno, e Marcantonio Malerba che contribuirà con design artistici.
Natuzzi anuncia su participación en la Milan Design Week 2025 (MDW) bajo el tema 'Enraizados en la Armonía', mostrando sus últimas colecciones y la evolución de la marca. El evento, que contará con más de 2.000 expositores y casi 500.000 visitantes internacionales, destacará el patrimonio de 66 años de Natuzzi y su cadena de valor integrada en Italia.
La empresa mantiene una fuerte presencia italiana con 430 empleados en el Centro de Estilo y oficinas, 1.500 personas en fábricas que producen las colecciones de Natuzzi Italia, y 3.000 en fábricas asociadas. Su Centro de Estilo, que cuenta con 150 diseñadores creativos, sigue impulsando la innovación mientras preserva el legado de la marca.
La presentación de la MDW 2025 contará con colaboraciones con diseñadores de renombre, incluyendo a Karim Rashid, quien extenderá el proyecto 'Memoria' a las colecciones de camas, Andrea Steidl reinterpretando los espacios de vida, Mauro Lipparini fortaleciendo las colecciones de comedor y sala de estar, y Marcantonio Malerba contribuyendo con diseños artísticos.
Natuzzi는 '조화에 뿌리내리다'라는 주제로 2025 밀라노 디자인 주간(MDW)에 참여한다고 발표하며, 최신 컬렉션과 브랜드의 진화를 선보입니다. 2,000개 이상의 전시업체와 거의 500,000명의 국제 방문객이 참석하는 이번 행사에서는 Natuzzi의 66년 유산과 이탈리아 내 통합 가치 사슬이 강조될 것입니다.
회사는 스타일 센터와 사무소에 430명의 직원, Natuzzi Italia 컬렉션을 생산하는 공장에 1,500명, 파트너 공장에 3,000명의 인력을 두고 있어 강력한 이탈리아의 존재감을 유지하고 있습니다. 150명의 창의적인 디자이너로 구성된 그들의 스타일 센터는 브랜드 유산을 보존하면서 혁신을 이끌어가고 있습니다.
2025 MDW 발표에서는 Karim Rashid와의 협업을 포함하여 'Memoria' 프로젝트를 침대 컬렉션으로 확장하고, Andrea Steidl가 거주 공간을 재구성하며, Mauro Lipparini가 식사 및 거실 컬렉션을 강화하고, Marcantonio Malerba가 예술적 디자인에 기여할 것입니다.
Natuzzi annonce sa participation à la Milan Design Week 2025 (MDW) sous le thème 'Racines dans l'Harmonie', présentant ses dernières collections et l'évolution de la marque. L'événement, qui comptera plus de 2 000 exposants et près de 500 000 visiteurs internationaux, mettra en avant le patrimoine de 66 ans de Natuzzi et sa chaîne de valeur intégrée en Italie.
L'entreprise maintient une forte présence italienne avec 430 employés au Centre de Style et dans les bureaux, 1 500 personnes dans les usines produisant les collections Natuzzi Italia, et 3 000 dans des usines partenaires. Leur Centre de Style, composé de 150 designers créatifs, continue de stimuler l'innovation tout en préservant l'héritage de la marque.
La présentation de la MDW 2025 mettra en avant des collaborations avec des designers renommés, notamment Karim Rashid, qui étendra le projet 'Memoria' aux collections de lits, Andrea Steidl réimaginant les espaces de vie, Mauro Lipparini renforçant les collections de salle à manger et de salon, et Marcantonio Malerba contribuant avec des designs artistiques.
Natuzzi kündigt seine Teilnahme an der Milan Design Week 2025 (MDW) unter dem Thema 'In Harmonie verwurzelt' an und präsentiert seine neuesten Kollektionen sowie die Markenentwicklung. Die Veranstaltung, die über 2.000 Aussteller und nahezu 500.000 internationale Besucher anzieht, wird das 66-jährige Erbe von Natuzzi und die integrierte Wertschöpfungskette in Italien hervorheben.
Das Unternehmen hat eine starke italienische Präsenz mit 430 Mitarbeitern im Style Center und Büros, 1.500 Personen in den Fabriken, die die Kollektionen von Natuzzi Italia produzieren, und 3.000 in Partnerfabriken. Ihr Style Center, das aus 150 kreativen Designern besteht, treibt weiterhin Innovationen voran und bewahrt gleichzeitig das Erbe der Marke.
Die Präsentation der MDW 2025 wird Kooperationen mit renommierten Designern wie Karim Rashid umfassen, der das Projekt 'Memoria' in Bettkollektionen ausweitet, Andrea Steidl, der Wohnräume neu interpretiert, Mauro Lipparini, der Ess- und Wohnkollektionen stärkt, und Marcantonio Malerba, der künstlerische Designs beiträgt.
- Strong Italian manufacturing presence with 4,930 total employees across operations
- Recent design awards for multiple collections demonstrate product excellence
- Expanding product portfolio through collaborations with renowned designers
- Fully integrated value chain maintaining quality control
- None.
Natuzzi is set to take center stage at the 2025 Milan Design Week, embracing the theme “Rooted in Harmony.”
SANTERAMO IN COLLE,
Natuzzi Italia flagship store at via Durini,
Milan Design Week (MDM), with over 2,000 exhibitors and nearly half a million international visitors, is the world’s premier stage, annually showcasing the latest design and interior decoration collections from leading global brands.
Since 1977, Natuzzi has been a pillar of style and innovation at Milan Design Week. Also this year, we have chosen this stage to celebrate our heritage, present our new collections and the latest developments of our Brand/Retail journey.
The theme we have selected for this year’s MDW edition, “Radice”—the Italian word for “Roots”—symbolizes Natuzzi evolution into a global lifestyle brand while staying true to our heritage and maintaining our integrated value chain in
From the beginning of our journey, 66 years ago, our vision has been inspired by our native Puglia. Our global retail and galleries network aspires to offer consistent and immersive brand experiences to consumers around the world.
We carefully blend design, functions, materials, and colors to create harmonious interior design projects. Whether it’s an individual room or an entire building, our design projects bring our harmony philosophy to life.
In
- 430 people in the Style Center and offices;
- 1,500 people in our factories producing all Natuzzi Italia collections;
- 3,000 people in partner factories within our production ecosystem.
Creating unique collections in an ethical and sustainable way requires the full control of the value chain. This is what we have done since 1959.
A preview of our latest collections, curated by our style center, alongside new creations resulting from our collaboration with top design talents.
At the core of Natuzzi Value chain is our “Centro Stile” where a team of 150 creative designers and professionals envisions, designs, and brings our collections to life. The Style Center is the beating heart of the company, where Pasquale Natuzzi, our Group’s founder, remains a constant presence and the guardian of the Natuzzi vision, balancing the apparent trade-off between innovation and heritage, design and comfort. It is in the “Centro Stile” where every idea comes to life through talent, research, and innovation, respecting the brand's DNA and the highest standards of quality and comfort.
Collaborations with international designers are materially refined and developed here, curating every detail to transform inspiration into a design project that respects the Natuzzi brand philosophy and meet our Group high-quality standards.
We aspire to create perennial beauty. The 2024 collections have already become an architectural reference that blends aesthetics with functionality in a truly Natuzzi way.
This is the case with the 2024 ‘Uragano’ table project, entirely designed by our Natuzzi Design Center, which won the MUSE Creative Award. It is also the case with the ‘Mirai’ collection, designed in collaboration with Andrea Steidl, which has received several global design awards, including the European Product Design Award, Elle Deco China’s Best of 2024, the Archiproducts Award and the Good Design Award, one of the oldest and most prestigious design awards in the world, established in 1950 in
Each of our collections, including the new MDW 2025 collection, is designed to offer the full versatility of a project, allowing customization of sofas in terms of shape, colors, and coverings. This makes us an ideal partner for developing total living solutions for individual homes as well as large-scale residential projects. These themes will be central to the representation of our collections at MDW.
This year, our collaborations with top design talents include a renewed partnership with Karim Rashid, the eclectic artist of Lebanese origins who lives in
Andrea Steidl, one of the most promising upcoming Italian design talents, who collaborated with us in 2024 on the ‘Mirai’ collection, will present a revolutionary project aimed at re-imagining the living space.
Mauro Lipparini, one of the most authoritative voices in the Italian architectural scene and a long-time collaborator of Natuzzi, has worked to strengthen our dining and living collections.
Marcantonio Malerba, a designer and artist known for merging art, design, and nature into functional yet sculptural pieces, has contributed to the development of a project with great artistic sensitivity. With his strong arts background, he collaborates with top brands and exhibits worldwide.
In our next newsletter, that will follow the MDW, we will provide a presentation of the latest collections together with the merchandising and marketing programs, anticipating details on their roll-out in our global store network.
About Natuzzi: Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is one of the most renowned brands in the production and distribution of design and luxury furniture. As of December 31, 2024, Natuzzi distributes its collections worldwide through a global retail network of 630 monobrand stores and about 600 galleries. Natuzzi products embed the finest spirit of Italian design and the unique craftmanship details of the “Made in Italy”, where a predominant part of its production takes place. Natuzzi has been listed on the New York Stock Exchange since May 13, 1993. Committed to social responsibility and environmental sustainability, Natuzzi S.p.A. is ISO 9001 and 14001 certified (Quality and Environment), ISO 45001 certified (Safety on the Workplace) and FSC® Chain of Custody, CoC (FSC-C131540).
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For Information
Natuzzi Investor Relations
Piero Direnzo | tel. +39 080-8820-812 | pdirenzo@natuzzi.com
Natuzzi Corporate Communication
Giancarlo Renna | tel. +39. 342.3412261 | grenna@natuzzi.com
Barbara Colapinto | tel. +39 331 6654275 | bcolapinto@natuzzi.com
Source: Natuzzi S.p.A.
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