31st Anniversary of Natuzzi Listing on the New York Stock Exchange. New Data on Brand Strength in US and China Unveiled

Rhea-AI Summary

Natuzzi is celebrating its 31st anniversary on the New York Stock Exchange, having been listed since May 13, 1993.

The company has evolved from an entry-level manufacturer to a globally recognized brand in the medium to high-end segments.

A recent survey in April 2024 shows significant brand recognition in the US and China, with Natuzzi ranking 6th and 5th in unaided awareness respectively among all furniture brands.

Natuzzi is the top European brand in both markets, with awareness levels notably higher than other European competitors.

The company aims to leverage its strong brand presence, global store network, and retail capabilities for future growth.

Positive

• 31 years of continuous listing on the NYSE shows stability and investor confidence.
• Significant brand recognition in key markets like US and China, ranking 6th and 5th in unaided awareness respectively among all furniture brands.
• Top European brand in both US and China, with awareness levels significantly higher than other European competitors.
• Established global network of stores and galleries with strategic partnerships.
• Recent survey reaffirmed brand strength, involving more than 3,000 consumers.

Negative

• No financial data provided regarding revenue, profits, or loss for the current period.
• Lack of information on market share or sales growth figures.

SANTERAMO IN COLLE, Bari, Italy--(BUSINESS WIRE)-- May 13^th is the anniversary of the Natuzzi listing on the New York Stock Exchange, with an uninterrupted presence of 31 years in the largest stock exchange market.

Since the Company’s initial public offering in 1993, the world has experienced profound changes, which led Natuzzi to evolve from a manufacturer, focused on the entry-level of the market, to a globally recognized brand, with legitimacy in the medium to high-end segments, whose collections are distributed through stores and qualified galleries in collaboration with strategic partners worldwide.

The Natuzzi brand now enjoys significant global awareness and recognition, particularly in markets such as US and China, which are pivotal for future growth. A recent survey, released in April 2024 by an independent market research company and involving more than 3,000 consumers, reaffirmed the strength of the Natuzzi brand in these regions:

• US: Natuzzi is 6^th brand in term of unaided awareness among all furniture brands (National and International). Natuzzi is the 1^st brand among European brands, with an awareness which is 3 times higher than the subsequent European high-end brand.
• China: Natuzzi is 5^th brand in term of unaided awareness among all furniture brands (National and International). Natuzzi is the 1^st brand among European brands, with an awareness which is 30% higher than the subsequent European high-end brand.

The strength of Natuzzi brand in the key geographies for future development, the global network of stores and galleries, the retail and commercial capabilities recently developed, and the enduring trust of dealers and final clients who have relied on Natuzzi for decades, are the key pillars upon which the Company intends to build its future growth.

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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements included in this press release constitute forward-looking statements within the meaning of the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may be expressed in a variety of ways, including the use of future or present tense language. Words such as “estimate,” “forecast,” “project,” “anticipate,” “likely,” “target,” “expect,” “intend,” “continue,” “seek,” “believe,” “plan,” “goal,” “could,” “should,” “would,” “may,” “might,” “will,” “strategy,” “synergies,” “opportunities,” “trends,” “ambition,” “objective,” “aim,” “future,” “potentially,” “outlook” and words of similar meaning may signify forward-looking statements. These statements involve inherent risks and uncertainties, as well as other factors that may be beyond our control. The Company cautions readers that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Such factors include, but are not limited to: effects on the Group from competition with other furniture producers, material changes in consumer demand or preferences, significant economic developments in the Group’s primary markets, the Group’s execution of its reorganization plans for its manufacturing facilities, significant changes in labor, material and other costs affecting the construction of new plants, significant changes in the costs of principal raw materials and in energy costs, significant exchange rate movements or changes in the Group’s legal and regulatory environment, including developments related to the Italian Government’s investment incentive or similar programs, the duration, severity and geographic spread of any public health outbreaks (including the spread of new variants of COVID-19), consumer demand, our supply chain and the Company’s financial condition, business operations and liquidity, the geopolitical tensions and market uncertainties resulting from the ongoing armed conflict between Russia and Ukraine and the Israel-Hamas war and the inflationary environment and increases in interest rates. The Company cautions readers that the foregoing list of important factors is not exhaustive. When relying on forward-looking statements to make decisions with respect to the Company, investors and others should carefully consider the foregoing factors and other uncertainties and events. Additional information about potential factors that could affect the Company’s business and financial results is included in the Company’s filings with the U.S. Securities and Exchange Commission, including the Company’s most recent Annual Report on Form 20-F. The Company undertakes no obligation to update any of the forward-looking statements after the date of this press release.

About Natuzzi S.p.A.
Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is one of the most renowned brands in the production and distribution of design and luxury furniture. With a global retail network of 678 mono-brand stores and more than 600 galleries as of December 31, 2023, Natuzzi distributes its collections worldwide. Natuzzi products embed the finest spirit of Italian design and the unique craftmanship details of the “Made in Italy”, where a predominant part of its production takes place. Natuzzi has been listed on the New York Stock Exchange since May 13, 1993. Always committed to social responsibility and environmental sustainability, Natuzzi S.p.A. is ISO 9001 and 14001 certified (Quality and Environment), ISO 45001 certified (Safety on the Workplace) and FSC® Chain of Custody, CoC (FSC-C131540).

View source version on businesswire.com: https://www.businesswire.com/news/home/20240514576237/en/

Natuzzi Investor Relations

Piero Direnzo | tel. +39 080-8820-812 | pdirenzo@natuzzi.com

Natuzzi Corporate Communication

Giancarlo Renna (Communication Manager) | tel. +39. 342.3412261 | grenna@natuzzi.com

Barbara Colapinto | tel. +39 331 6654275 | bcolapinto@natuzzi.com

Source: Natuzzi S.p.A.

FAQ

What is the significance of Natuzzi's 31st anniversary on the NYSE?

Natuzzi's 31st anniversary on the NYSE marks its long-term stability and investor confidence since its IPO in 1993.

How is Natuzzi performing in the US market?

Natuzzi ranks 6th in unaided brand awareness among all furniture brands in the US, and is the top European brand with awareness three times higher than its closest European competitor.

What is Natuzzi's brand awareness in China?

Natuzzi is the 5th most recognized furniture brand in China in terms of unaided awareness, and the top European brand with 30% higher awareness than its nearest European competitor.

What are the key pillars for Natuzzi's future growth?

Natuzzi plans to build its future growth on its strong brand presence, global network of stores and galleries, and newly developed retail and commercial capabilities.

When was the recent survey on Natuzzi's brand strength conducted?

The recent survey on Natuzzi's brand strength was conducted in April 2024.