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Asset managers are focusing on quality and accuracy of products to enhance the investor experience and drive distribution growth. Northern Trust's survey of 300 managers shows a shift in priorities towards quality and accuracy, targeted distribution strategies, and better data management. While controlling costs remains a concern, the emphasis is on meeting diverse investor needs and adapting to changing demographics. Managers are increasingly looking to outsource non-core activities like securities finance and data management to cope with data challenges.
I gestori di patrimoni stanno concentrando la loro attenzione sulla qualità e l'accuratezza dei prodotti per migliorare l'esperienza degli investitori e incrementare la crescita della distribuzione. Un sondaggio di Northern Trust su 300 gestori evidenzia un cambio di priorità verso la qualità e l'accuratezza, strategie di distribuzione mirate e una migliore gestione dei dati. Sebbene il controllo dei costi rimanga una preoccupazione, l'enfasi è posta sul soddisfare le diverse esigenze degli investitori e sull'adattamento alle mutevoli demografie. I gestori stanno sempre più cercando di esternalizzare le attività non core come la finanza dei titoli e la gestione dei dati per far fronte alle sfide dei dati.
Los gestores de activos están enfocándose en la calidad y precisión de los productos para mejorar la experiencia del inversor y fomentar el crecimiento de la distribución. Una encuesta de Northern Trust a 300 gestores indica un cambio de prioridades hacia la calidad y precisión, estrategias de distribución dirigidas y una mejor gestión de datos. Aunque el control de costos sigue siendo una preocupación, el énfasis está en satisfacer las necesidades diversas de los inversores y adaptarse a los cambios demográficos. Los gestores están cada vez más interesados en subcontratar actividades no esenciales como la financiación de valores y la gestión de datos para afrontar los desafíos relacionados con los datos.
자산 관리자들은 투자자 경험을 향상시키고 유통 성장을 촉진하기 위해 제품의 품질과 정확성에 집중하고 있습니다. Northern Trust의 300개 관리자 조사에 따르면, 품질과 정확성, 맞춤형 유통 전략, 및 개선된 데이터 관리로 우선순위가 변하고 있습니다. 비용 통제도 여전히 중요하지만, 다양한 투자자 요구에 부응하고 변화하는 인구 통계에 적응하는 것이 중점입니다. 관리자들은 데이터 도전에 대처하기 위해 증권 금융 및 데이터 관리와 같은 비핵심 활동을 점점 더 외부화하려고 합니다.
Les gestionnaires d'actifs se concentrent sur la qualité et la précision des produits pour améliorer l'expérience des investisseurs et stimuler la croissance de la distribution. Une enquête de Northern Trust auprès de 300 gestionnaires montre un changement de priorités vers la qualité et la précision, des stratégies de distribution ciblées et une meilleure gestion des données. Bien que le contrôle des coûts reste une préoccupation, l'accent est mis sur la satisfaction des besoins diversifiés des investisseurs et l'adaptation aux démographies changeantes. Les gestionnaires cherchent de plus en plus à externaliser des activités non essentielles telles que le financement des titres et la gestion des données pour faire face aux défis des données.
Vermögensverwalter konzentrieren sich auf die Qualität und Genauigkeit der Produkte, um die Erfahrung der Investoren zu verbessern und das Wachstum der Distribution zu steigern. Eine Umfrage von Northern Trust unter 300 Managern zeigt eine Verschiebung der Prioritäten hin zur Qualität und Genauigkeit, gezielten Vertriebsstrategien und besserem Datenmanagement. Obwohl die Kostenkontrolle weiterhin ein Anliegen bleibt, liegt der Schwerpunkt auf der Erfüllung der vielfältigen Bedürfnisse der Investoren und der Anpassung an sich ändernde Demografien. Manager suchen zunehmend nach Möglichkeiten, nicht-kernbezogene Aktivitäten wie Wertpapierfinanzierung und Datenmanagement auszulagern, um den Herausforderungen im Umgang mit Daten zu begegnen.
Positive
Asset managers are prioritizing product quality and accuracy to enhance the investor experience and drive distribution growth.
Managers are focusing on meeting diverse investor needs and adapting to changing demographics to remain competitive.
There is a shift towards targeted distribution strategies and better data management to drive growth in the asset management industry.
Negative
Managers are facing cost pressures and challenges like T+1 settlements and a challenging economic environment.
Data management presents a significant challenge for asset managers, with 42% of respondents struggling with data understandability and insightfulness.
The need for enhancing data management strategies is leading managers to consider outsourcing non-core activities like securities finance and data management.
Global survey of 300 investment managers reflects importance of data quality to develop products that are targeted to unique investor needs.
CHICAGO--(BUSINESS WIRE)--
Investment managers are prioritizing the quality and accuracy of their products to enhance the investor experience and grow their distribution in the next two years, according to a survey of 300 global asset management firms sponsored by Northern Trust.
Northern Trust today issued a white paper,The Next Chapter in Driving Growth in Asset Management 2024, that illustrates how asset managers are enhancing the investor experience through increased quality and accuracy, targeted distribution strategies, better data management and outsourcing.
Less than half (46%) of respondents identified controlling costs as their top strategic priority in the next two years, while 72% chose enhancing quality and accuracy, improving the investor experience (70%), and expanding product set (60%) as their top concerns. The results marked a shift from manager priorities in Northern Trust’s prior survey in 2022, when just 45% of managers identified enhancing quality and accuracy as the top priority, behind efficiency and cost controls.
“Asset managers are focused on honing their distribution channels, and having access to high-quality, consistent data is crucial in driving those decisions,” said Ryan Burns, Head of Global Fund Services (GFS), North America. “It’s important that managers have a deep understanding of their clients’ needs so they can find them the right product at the right time, because there is no one-size-fits-all solution.”
The survey, conducted for Northern Trust by WBR Insights, highlighted that 83% of respondents plan to change their product strategy in the next two years, with a focus on meeting diverse investor needs.
“Managers who over the last few years have focused on removing cost from their operating models have recalibrated their focus toward their investors,” says Caroline Higgins, Head of Global Fund Services (GFS), APAC. “In the Australian market especially, managers are tweaking their strategies to service an aging demographic. As the demographics of investors change, they must be flexible with product offerings to meet the demand.”
While managers continue to face cost pressures, the impact of T+1 and a challenging economic environment are influencing the ways that managers approach outsourcing non-core activities. Namely, 59% of respondents are looking to outsource securities finance and a similar trend emerges when it comes to liquidity management, trading and foreign exchange.
Data management was overwhelmingly identified as the area where asset managers are considering outsourcing (83%), and almost half (42%) of respondents identified their biggest challenge with data management as ensuring that the data is easily understandable/consumable and insightful.
“Many of the challenges we’re seeing today come back to the same core issue: data,” says Clive Bellows, incoming President of Northern Trust in Europe, Middle East, Africa (EMEA). “As a result, managers are looking to leverage new technology, and the survey found that many managers are looking to enhance their data management strategies by engaging their custodians for outsourced solutions.”
The white paper The Next Chapter in Driving Growth in Asset Management 2024 can be accessed here.
About Northern Trust
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of wealth management, asset servicing, asset management and banking to corporations, institutions, affluent families and individuals. Founded in Chicago in 1889, Northern Trust has a global presence with offices in 24 U.S. states and Washington, D.C., and across 22 locations in Canada, Europe, the Middle East and the Asia-Pacific region. As of March 31, 2024, Northern Trust had assets under custody/administration of US$16.5 trillion, and assets under management of US$1.5 trillion. For more than 130 years, Northern Trust has earned distinction as an industry leader for exceptional service, financial expertise, integrity and innovation. Visit us on northerntrust.com. Follow us on X (formerly Twitter) @NorthernTrust or Northern Trust Corporation on LinkedIn.
Northern Trust Corporation, Head Office: 50 South La Salle Street, Chicago, Illinois 60603 U.S.A., incorporated with limited liability in the U.S. Global legal and regulatory information can be found at https://www.northerntrust.com/terms-and-conditions.
