NETGEAR Partners With Async Art To Add Dynamic, Programmable NFTs To The Meural Library
NETGEAR has partnered with Async Art to integrate programmable NFTs into the Meural Smart Canvas platform. This addition marks the first instance where dynamic artworks, capable of changing over time or reacting to owner input, are natively supported. The collaboration enhances user engagement, allowing owners to experience over 30,000 artworks in an interactive format. The Async channel will be available at no additional cost to Meural Canvas and WiFi Photo Frame users, emphasizing NETGEAR's commitment to innovation in digital art.
- Partnership with Async Art allows Meural to offer programmable NFTs, enhancing user engagement.
- Meural Canvas users can access a curated collection of dynamic artworks for free.
- None.
SAN JOSE, Calif., July 6, 2021 /PRNewswire/ -- Asynchronous Art, Inc. announced that a curated lineup of Async Art NFTs have been added to the extensive art library for NETGEAR's Meural Smart Canvas platform.
Async Art is the world's first programmable cryptoart platform built on the Ethereum blockchain. With the recent popularity and booming NFT market, Async takes an unique approach that allows artists to add functionality and programmable features to their NFTs. Instead of a final image, an Async artwork is dynamic and can change according to its owners or public data point.
"From the moment we launched our platform we envisioned having programmable artworks on a beautiful, dedicated digital frame. With Meural's support, Async Art just took another huge step in bridging the NFT space into the physical world," said Async Art's CEO and Founder Conlan Rios. "Our two teams cannot be more excited to launch a dynamic, interactive artwork experience for Meural. This has been one of the best examples of merging cutting-edge technology with an art community to bring a completely new way to experience digital art."
Since 2018, Meural has been part of the NETGEAR portfolio of Smart Home products to help advance the company's vision of a fully connected world. The premium smart Canvas has a realistic art viewing experience that can be controlled via gesture, desktop, mobile app, or voice (Amazon Alexa). It empowers users to regularly interact with their art and its library of over 30,000 licensed artworks, which makes it a perfect fit for dynamic NFTs created on Async Art. Digital art that changes depending on time of day, on cryptocurrency prices, and more importantly, when its owners interact with their own artwork are now supported on Meural Canvas to bring an entirely new and immersive experience.
"Meural was built for this moment," said Poppy Simpson, Senior Manager of Content and Curation at NETGEAR. "From its inception, the Meural platform has been building solutions for digital art, artists and collectors. NFTs are the latest innovation in a world where the Meural display and content platform is the undisputed leader, and this exciting partnership with Async is another step towards driving forward a new era of art appreciation."
How to Access:
A curated collection of Async artworks is freely available to all Meural Canvas and WiFI Photo Frame owners, and these programmable artworks are dynamic - updating hourly to reflect their evolution over time. The Async channel sits alongside the Meural platform's extensive art library of over 30,000 pieces, which comes with an annual subscription fee of
About Asynchronous Art, Inc.
Async Art allows artists to create dynamic art NFTs with blockchain technology that can be altered by multiple owners or external stimuli. Owners can change visual elements of the artwork though a "Layers" system which affect the overall image. This new art movement allows digital art to evolve over time, react to its owners, or follow any public data point.
Learn more: async.art/displays/meural
About NETGEAR, Inc.
NETGEAR® (NASDAQ: NTGR) has pioneered advanced networking technologies for homes, businesses, and service providers around the world since 1996 and leads the industry with a broad range of award-winning products designed to simplify and improve people's lives. By enabling people to collaborate and connect to a world of information and entertainment, NETGEAR is dedicated to delivering innovative and advanced connected solutions ranging from mobile and cloud-based services for enhanced control and security, to smart networking products, video over Ethernet for Pro AV applications, easy-to-use WiFi solutions and performance gaming routers to enhance online game play. The company is headquartered out of San Jose, Calif. with offices located around the globe. More information is available from the NETGEAR Investor Page or by calling (408) 907-8000. Connect with NETGEAR: Twitter, Facebook, Instagram and the NETGEAR blog at NETGEAR.com.
Source: NETGEAR-G
View original content to download multimedia:https://www.prnewswire.com/news-releases/netgear-partners-with-async-art-to-add-dynamic-programmable-nfts-to-the-meural-library-301326150.html
SOURCE Asynchronous Art, Inc
FAQ
What is the partnership between NETGEAR and Async Art about?
How do programmable NFTs work on Meural Canvas?
Is there a cost to access Async Art's NFTs on Meural?
How many artworks are available on Meural Canvas?
When was the NETGEAR and Async Art partnership announced?
