NETGEAR Gives Gamers a Winning Edge With New Game Booster Service

Rhea-AI Summary

NETGEAR, Inc. (NASDAQ: NTGR) has launched the NETGEAR Game Booster, a service aimed at enhancing gaming performance for Orbi customers. This new tool utilizes features like Ping Heatmap and Geo-Filter to reduce lag and optimize network performance. The service, priced at $49.99 per year after a 30-day free trial, is designed to meet the needs of approximately 60% of surveyed Orbi households that have gamers. This launch is part of NETGEAR's efforts to expand its service portfolio and provide more value to customers.

Positive

• Launch of NETGEAR Game Booster to enhance gaming experience for Orbi customers.
• Reduction of lag by up to 93% with features like Ping Heatmap and Geo-Filter.
• Service available for Orbi Tri-band and Quad-band WiFi systems.
• Pricing of $49.99 per year after a free trial may attract gamers.

Negative

• None.

NETGEAR’s expanding services portfolio now offers home gamers the tools to game like a pro

SAN JOSE, Calif.--(BUSINESS WIRE)-- NETGEAR®, Inc. (NASDAQ: NTGR), the leading provider of networking products that empower your gaming experience, today announced NETGEAR Game Booster, a feature-packed service that provides Orbi customers the tools found on Nighthawk Pro Gaming routers to enhance network performance and minimize lag for the ultimate gaming experience.

NETGEAR expands service portfolio with NETGEAR Game Booster, a featured-packed service designed to enhance the gaming experience for Orbi customers. (Graphic: Business Wire)

About two-thirds of Americans, 227 million total, report playing video games regularly¹. The pandemic and related lockdowns have spurred these numbers to even greater heights as shown by the associated growth in game streaming platforms such as Twitch. NETGEAR Nighthawk Pro Gaming routers, which are purpose-built with game-enhancing software, have long been a mainstay of the pro or hard-core gamer, but recent research among Orbi users has shown that greater than 60 percent of surveyed households have at least one gamer, with a significant number of those gamers playing on a console or PC. For these players, NETGEAR’s Game Booster service can help provide a winning advantage.

Gamers know that timing is everything, and now along with a powerful PC or premium game console, quality WiFi is an equally important part of the experience and can mean the difference between winning and losing, even by a fraction of a second. This is why NETGEAR Game Booster, powered by DumaOS, includes three core components all easily controlled from the Orbi App, that directly influence gamers’ number one pain point – lag. With a Ping Heatmap and Geo-Filter, the service gives players the power to identify and choose the fastest game servers for their preferred games, thereby reducing ping by up to 93 per cent. It also helps prioritize network bandwidth to gaming devices and applications with a Network Priority feature.

Game Booster also includes Adblocker, a new feature on the router, benefiting any device on the network, not just the gaming console or PC. Not only does Adblocker block unwanted ads, but it also limits tracking from various web sites. The blocklist is updated regularly and users can customize both the domains to be blocked and the devices it is active on through the Orbi app.

“We are constantly expanding our portfolio of services to add value to our customers’ online experiences,” said David Henry, President & GM of Connected Home Products and Services at NETGEAR. “Our Orbi customers have taught us that you don’t have to be a pro gamer to want to play like one and we’re happy to put the power to affect gaming performance in their hands with NETGEAR Game Booster.”

Key Benefits of NETGEAR Game Booster Include:

• Ping Heatmap: View ping rates of servers for your preferred games, create a ping schedule for them, and see servers’ historical data to better strategize your Game server pick.
• Geo-Filter: Dramatically reduce lag by controlling the server that you connect to. Choose servers based on distance and ping rate in Geo-Filter or Geo-Fencing mode. Outline boundaries on a map to save the best-performing servers and block undesirable ones.
• Network Priority: With multiple devices needing bandwidth, congestion slows you down. Now, you can eliminate lag, by allocating and prioritizing bandwidth usage across your home, and move your game apps to the front of the line.
  • Bandwidth Allocation: Control bandwidth across all applications and connected devices. Control the amount of bandwidth each receives, as well as setting download and upload speeds.
  • Traffic Prioritization: Gaming traffic is automatically detected and prioritized. Apply rules to services and ports based on data usage.

Pricing and Availability

NETGEAR Game Booster will be available initially to Orbi Tri-band WiFi 6 mesh systems (series 750 and 850) and on the Orbi Quad-band WiFi 6E system (series 960) soon after with membership on the Orbi App. The service launches in Q1 2022 and will cost $49.99 per year after a 30-day free trial.

About NETGEAR, Inc.

NETGEAR® (NASDAQ: NTGR) has pioneered advanced networking technologies for homes, businesses, and service providers around the world since 1996 and leads the industry with a broad range of award-winning products designed to simplify and improve people's lives. By enabling people to collaborate and connect to a world of information and entertainment, NETGEAR is dedicated to delivering innovative and advanced connected solutions ranging from mobile and cloud-based services for enhanced control and security, to smart networking products, video over Ethernet for Pro AV applications, easy-to-use WiFi solutions and performance gaming routers to enhance online game play. The company is headquartered out of San Jose, Calif. with offices located around the globe. More information is available from the NETGEAR Investor Page or by calling (408) 907-8000. Connect with NETGEAR: Twitter, Facebook, Instagram and the NETGEAR blog at NETGEAR.com.

©2022 NETGEAR, Inc. NETGEAR the NETGEAR logo, Nighthawk and Orbi are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its affiliates in the United States and/or other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s). The information contained herein is subject to change without notice. NETGEAR shall not be liable for technical or editorial errors or omissions contained herein. All rights reserved.

Source: NETGEAR-G

¹ 2021 Essential Facts about the Video Game Industry, Entertainment Software Association, Feb. 2021

View source version on businesswire.com: https://www.businesswire.com/news/home/20220103005367/en/

U.S. Media Contact:

Valerie Motis

Valerie.motis@NETGEAR.com

NETGEAR@AccesstheAgency.com

U.S. Sales Inquiries: (408) 907-8000, sales@netgear.com

Source: NETGEAR, Inc.

FAQ

What is NETGEAR Game Booster?

NETGEAR Game Booster is a new service that enhances gaming performance for Orbi customers by minimizing lag and optimizing network usage.

How does NETGEAR Game Booster reduce lag?

It uses features like Ping Heatmap and Geo-Filter to help players choose the fastest game servers and prioritize network bandwidth.

When will NETGEAR Game Booster be available?

The service will launch in Q1 2022.

What is the cost of NETGEAR Game Booster?

NETGEAR Game Booster will cost $49.99 per year after a 30-day free trial.

Which NETGEAR devices will support Game Booster?

It will initially be available on Orbi Tri-band WiFi 6 mesh systems and soon after on the Orbi Quad-band WiFi 6E system.